Jennifer Jorgensen
Smyrna,GA
Summary
Results-driven Marketing and Sales Coordinator with expertise in developing campaigns, analyzing market data, and identifying business opportunities to drive engagement and sales. Skilled in creating sales resources, collaborating with cross-functional teams, and leveraging market trends to enhance customer experience. Committed to delivering high-quality results, fostering strong client relationships, and adapting to new challenges to enhance the organizational brand.
Overview
2
2
years of professional experience
Work History
Marketing and Sales Coordinator
EXTU
11.2023 - 06.2024
- Created and maintained effective media materials, including websites, digital and print collateral.
- Planned and developed preparation of marketing copy, images, videos, emails, and other collateral.
- Tracked and analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Streamlined marketing automation processes via ChatGPT and Generative AI, resulting in improved efficiency, effectiveness, and turnaround time
- Enhanced brand awareness and visibility by developing and implementing targeted marketing campaigns.
- Collaborated with Sales and Product teams teams to establish successful execution of projects and campaigns that resonate with target ICP.
- Analyzed competitive landscape to inform positioning strategies for new products or services, averaging a 20:1 ROI.
Customer Success Manager
NICHE DIGITAL BRANDS/C4
01.2023 - 04.2023
- Employed advanced data analytics using Gorgias and Shopify to achieve a +35% increase in customer satisfaction and a 30% reduction in churn within just 4 months
- Orchestrated seamless cross-functional alignment with Marketing and Sales teams, leveraging Shopify and NetSuite to execute intricate loyalty programs and retention initiatives, resulting in a significant upsurge in customer lifetime value
- Orchestrated and managed weekly support meetings and webinars, facilitating effective communication, summarizing key decisions, and ensuring follow-up actions.
Sales Project Manager
NICHE DIGITAL BRANDS/C4
11.2022 - 04.2023
- Excelled in data tracking and analysis, SKUs and Bill of Materials troubleshooting, and ensured accurate order processing
- Managed 10 Private Label accounts achieving a 95% project completion rate, while cultivating vendor relationships, negotiating pricing and terms, and leveraged sponsorships/donations for brand enhancement and community engagement
- Led Sales and Marketing initiatives, pioneered CRM implementation in NetSuite, driving a 25% increase in lead generation through trend identification and targeting marketing campaigns.
Education
B.S. Communication, Media & Entertainment -
Kennesaw State University
Skills
- Asana
- B2B Sales Marketing
- B2C Sales Marketing
- Competitor Analysis
- Customer Experience
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Success
- CX Platforms: Aircall, Amazon Seller Central, Faire, Gorgias, Yotpo
- G Suite (Sheets, Docs, Slides, Drive)
- High Velocity Sales
- LinkedIn Sales Navigator
- Looker Studio
- Microsoft Office (Outlook, Word, Excel, PowerPoint)
- NetSuite
- Pardot
- Salesforce
- Shopify
- ZoomInfo
Timeline
Marketing and Sales Coordinator
EXTU
11.2023 - 06.2024
Customer Success Manager
NICHE DIGITAL BRANDS/C4
01.2023 - 04.2023
Sales Project Manager
NICHE DIGITAL BRANDS/C4
11.2022 - 04.2023
B.S. Communication, Media & Entertainment -
Kennesaw State University