Self-taught strategic growth leader with 10+ years of experience driving client success, digital transformation, and scalable marketing systems for high-growth brands. With a background in healthcare administration and a deep understanding of human behavior, I’ve led remote teams, advised startups, and enterprise clients like Intuit, and turned complex ideas into clear, high-converting messaging. Known for aligning vision, execution, and customer psychology into sustainable revenue growth.
Overview
11
11
years of professional experience
Work History
Growth Strategist
Emotive Pull Communications
Mt. Vernon, AZ
03.2014 - Current
Scaled Emotive Pull helps executives, PhDs, and tech brands turn expert knowledge into scalable offers with emotionally aligned messaging.
Built and led distributed creative, copy, and strategy teams to deliver positioning, content, and sales solutions across multiple client accounts.
Increased client engagement by 30%–70%, and sales conversion rates by up to 7X through data-backed, emotionally intelligent messaging frameworks.
Delivered strategic proposals and closed new contracts through high-trust discovery processes and consultative sales conversations with C-level decision-makers.
Designed end-to-end client success journeys, from onboarding to execution and growth, supporting strong retention, and referral partnerships.
Advised on tech integration, funnel strategy, and digital communications to improve message-market fit and brand trust; partnered with agencies on SEO, branding, web design, and CRM/email automation for cross-functional growth initiatives.
Education
Bachelor of Science - Health Administration
University of Phoenix
05-2007
Skills
Data analysis
Market research
Client engagement
Sales strategy
Messaging frameworks
Digital communications
Project management
Customer relationship management
Consultative selling
Creative collaboration
Affiliations
Facilitated brand repositioning sprints for mission-driven startups and nonprofits
Mentored emerging consultants in packaging services and scaling through aligned messaging
Volunteer: Meals on Wheels weekly delivery driver (2+ years)
Ongoing study in behavioral science, marketing psychology, and faith-aligned leadership
Accomplishments
Helped a founder grow from $2K/month to $50K/month in under 12 months by realigning brand messaging with customer psychology
Led strategic messaging projects for clients like Intuit, Lego Learning, 95 Percent Group, improving user engagement and brand clarity
Built a remote-first agency from the ground up, with consistent client referrals and long-term retainer growth