Jennifer Karr
Senior Digital Marketing Manager
Lyons,Colorado
Summary
Results-driven digital marketing leader with a strong track record in demand generation and team leadership. Combines strategic vision, data-driven insights, and a focus on empowering teams to execute high-impact marketing initiatives that align with and achieve organizational goals.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
Work History
Group Manager, NA & Global Phones Demand Generation – Digital Media (Document Cloud & Creative Cloud)
Adobe Inc.
08.2022 - Current
- Spearheads comprehensive demand generation strategies to drive customer acquisition, retention, and revenue growth aligning to quarterly KPIs across all segments in North America and Global Phones
- Leads a cross-functional team, overseeing campaign development, execution, and program optimization for content syndication, email nurture, paid social, and search channels
- Develops and manages a $2.7M quarterly budget across digital marketing and marketing operations, ensuring efficient allocation of resources and optimal campaign effectiveness
- Partners with cross-functional teams including Campaign, Sales, Analytics, A.com, LCM, and Marketing/Campaign Operations
- Analyzes and presents marketing program results and optimizations to key stakeholders.
Sr. Marketing Manager, Demand Generation – Digital Media (Document Cloud, Creative Cloud, Substance, Frame.io)
Adobe Inc.
12.2020 - 08.2022
- Built end-to-end B2B demand generation strategy for Document Cloud and Creative Cloud
- Led the Email Nurture and Content Syndication teams to achieve annual and quarterly KPI targets
- Partnered with the COEs to effectively deploy media spend across digital advertising tactics (SEM, Social, etc.)
- Collaborated with Campaign and Marketing Operations to improve data quality, reporting and segmentation
- Drove demand initiatives and offerings on Adobe.com
- Managed a $16M yearly demand budget for digital media, content syndication, paid social, SEM, and webinars.
Sr. Marketing Manager, Demand Generation – Digital Experience (DX) Strategic Accounts & Industries
Adobe Systems, Inc.
05.2016 - 12.2020
- Developed a demand generation strategy for ABM-at-scale programs—focused on targeted Strategic Accounts and Industries, using business objectives and sales plays
- Managed a quarterly budget of $1M for digital media and content syndication, email, webinars, and direct mail efforts
- Collaborated with Campaign, Content, Field Marketing, Executive Marketing, Sales, Partner teams to develop customer-centric campaigns
- Analyzed internal and external data to derive insights and drive optimizations
- People manager of four Program Coordinators that supported the Sr
- Marketing Managers across Strategic, Corporate and Territory accounts.
Sr. Enterprise Marketing Manager
Adobe Systems, Inc.
07.2013 - 05.2016
- Led the strategy, planning and execution of integrated, marketing plans to land business priorities and objectives across partner and field marketing events and programs
- Secured customer and partner participation at 3rd party and Adobe led events; identify speaking opportunities and topics, work with Sales and Partner teams to confirm speaker, work with customer/ partner on presentation topics and execution
- Worked closely with partner marketing and sales to develop revenue producing marketing programs, collect and analyze the data from these programs, and show tangible proof of the success and growth of the campaigns
- Managed a budget to best support sales team and show program ROI
- Acted as liaison to sales, ADMs, marketing, product marketing, etc., keeping them apprised of field marketing activities, objectives, and goals.
Sr. Manager, Field Marketing
Neolane, Inc.
05.2010 - 07.2013
- Responsible for providing the sales team with high-quality leads through the execution of lead generation programs through multiple channels
- Planned, and supported all marketing events, including trade shows, webinars, conferences, direct mail/email campaigns, nurture/partner programs, and sponsorship opportunities
- Implemented a comprehensive cost tracking system to simplify the process of tracking and analyzing ROI on marketing programs
- Managed a $1.2M dollar annual marketing budget.
Marketing Manager
Dimensional Insight
06.2007 - 05.2010
- Created strategic campaigns based on research and customer data increasing the number of high-quality leads generated by 2% in 2009
- Built key customer references and maintained customer relationships
- Developed and managed an $800,000 budget for 30 trade shows annually
- Analyzed trade show effectiveness and implemented a structured improvement plan reducing the budget by 30% or $240,000 for 2009.
Education
Master of Science - Professional Communications
Clark University
01.1999 - 05.2001
Bachelor of Arts - Communications
Worcester State College
01.1996 - 05.2000
Continuing Education in Management - undefined
Boston University Corporate Education
01.2010 - 05.2011
Skills
Digital Marketing Strategy
Budget Management
Cross-functional Collaboration
Project Management
Staff Development
Data Analytics & Reporting
Marketing Automation
Content Strategy
Paid Media Management
Email Marketing
Social Media Strategy
Strategic Planning
Global Market Extension
Operations Management
Awards
- Adobe Americas Enterprise Marketing “Data-Driven Results” Award – 2018
- Adobe Americas Enterprise Marketing “Teamwork” Award – 2016
Timeline
Group Manager, NA & Global Phones Demand Generation – Digital Media (Document Cloud & Creative Cloud)
Adobe Inc.
08.2022 - Current
Sr. Marketing Manager, Demand Generation – Digital Media (Document Cloud, Creative Cloud, Substance, Frame.io)
Adobe Inc.
12.2020 - 08.2022
Sr. Marketing Manager, Demand Generation – Digital Experience (DX) Strategic Accounts & Industries
Adobe Systems, Inc.
05.2016 - 12.2020
Sr. Enterprise Marketing Manager
Adobe Systems, Inc.
07.2013 - 05.2016
Sr. Manager, Field Marketing
Neolane, Inc.
05.2010 - 07.2013
Continuing Education in Management - undefined
Boston University Corporate Education
01.2010 - 05.2011
Marketing Manager
Dimensional Insight
06.2007 - 05.2010
Master of Science - Professional Communications
Clark University
01.1999 - 05.2001
Bachelor of Arts - Communications
Worcester State College
01.1996 - 05.2000
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