Summary
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Jennifer Keeler

Jennifer Keeler

Corporate Counsel | Legal Strategist

Summary

Legal counselor and strategist with excellent business acumen offering a 25-year record of collaborating with leaders and decision-makers on critical legal matters. Accomplished in project management, leadership, and negotiation. Innovative counselor skilled in solving problems with creative solutions. Adept at developing lasting professional relationships with management, board members, business partners, and outside counsel.

Skills

Intellectual Property Portfolio Management

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Select Highlights

  • Partnered with finance to close $200M Series E financing and $100M revolving credit facility. – 6SENSE INSIGHTS
  • Led over 30 global transactions including acquisitions of Kozy Shack Enterprises, Vermont Creamery, Koru Yogurt, South African crop protection company, Kenyan animal nutrition entity, and Mexico seed business. - LAND O’LAKES
  • Co-developed policies with IT department to thwart IP infringement and cyber breaches. - LAND O’LAKES
  • Worked with stakeholders on IPO readiness including drafting prospectus, board selection, create board committee charters, update policies, and advise on ESG, SOX and SEC regulatory and compliance requirements. - 6SENSE INSIGHTS & ULYSSES TELEMEDIA
  • Acted as corporate secretary. Liaison with VCs and angel investors. Manage board and committee calendars, prepare board resolutions, minutes, and presentations. Spearhead global corporate governance, entity compliance, and equity plan management. Chair shareholder meetings.

Work History

PRINCIPAL CORPORATE COUNSEL

6SENSE INSIGHTS, INC
San Francisco, CA
2021 - 2023
  • Securities & IPO. Bolstered IPO-readiness with SOPs, policy drafting, equity & capitalization management, ESG standardization, board & committee preparation, and consistent employment practices. Advised on SOX, NASDAQ and SEC compliance requirements. Reviewed and advised on board management software.
  • Global Governance. Spearhead global corporate governance, entity compliance, and equity plan management. Implemented stock option repricing plan. Managed and maintain entities in US, Canada, EMEA, Singapore, and India.
  • Lead M&A counsel. Acquire key targets allowing the company to provide enhanced products and services to its B2B customers. Completed stock acquisitions of Saleswhale, LLC (Singapore), Granite Media and Slintel (India). Managed outside counsel, due diligence, and integration teams.
  • Principal People Operations counsel. Provided daily support to global HR and talent acquisition departments on employment law matters including policy creation, wage disclosure guidelines, employee performance concerns, and employment agreements.
  • Branding & IP. Collaborated with marketing and communication teams on branding/trademark portfolio.
  • Communications. Reviewed press releases, company-wide presentations, and external communications
  • Real Estate. Oversaw real estate portfolio including site selection and drafting LOIs/ leases.
  • Met tight deadlines and effectively managed multiple priorities using strong organizational skills.

GENERAL COUNSEL, SECRETARY

DYNATRONICS CORPORATION
Salt Lake City, UT
2019 - 2021

General Counsel and senior leadership team member for public, medical device company (NASDAQ: DYNT)

  • Human Resources. Managed Human Resources and Talent Acquisition departments. Implemented HRIS solution, policies, and on-boarding practices. Worked with union to create COVID-19 response plan, Selected vendors for employee benefits plans including 401(k), medical, and HSA offerings
  • Medical Device. Counseled on FDA, Sunshine Laws, anti-bribery, and pharmaceutical & medical device compliance issues
  • Securities & Board. Actively managed board and committee meeting agendas and minutes. Updated committee charters, championed company polices, and Code of Ethics overhaul. Drafted press releases and filed SEC-related documents on behalf of the company (shelf prospectuses, ATM, press releases, 8Ks, 10Q/Ks, and Forms 3, 4, and 5.) Managed cap table and preferred shareholders’ equity disbursements.
  • Insurance. Oversaw risk management program and insurance placements including D&O, general liability, and cyber policies.

INTERIM GENERAL COUNSEL

KEELER COUNSEL, LLC
Twin Cities, MN
2018 - 2019
  • Provided in-house and freelance attorney services to clients in food, transportation, education, technology, manufacturing, cannabis, and digital solutions sectors as well as in the semi-conductor, health & wellness, and medical device industries.
  • Performed packaging and label reviews for FDA, USDA and state regulatory compliance including Made in the USA, and gluten-free claims
  • Drafted corporate policies including social media, corporate communications, vendor risk management, and corporate employee handbooks for multi-state employers.
  • Remodeled client’s high oleic soybean program and overhauled agreements with contract growers

ASSOCIATE GENERAL COUNSEL

LAND O'LAKES, INC.
Arden Hills, MN
2005 - 2018

Drafted key templates including trademark license, SaaS, private-label manufacturing agreement, employment agreements.

Initiated company’s first dairy foods incubator program with cross-functional team. Developed guidelines.

Collaborated with quality assurance and supply chain leaders on regulatory guidelines. Reviewed labels, packaging, and advertisements for compliance.

Advised clients on corporate governance, mergers and acquisitions and other business matters.

Represented clients in court hearings and in negotiations with other parties, including employment, contract and patent claims. Represented clients in administrative proceedings before government agencies including EEOC, California Wage & Hour and MN Department of Human Rights.

Completed projects with high level of accuracy by working independently and with diverse business partners.

GENERAL COUNSEL, SECRETARY

JASC SOFTWARE, LLC
Eden Prairie, MN
2001 - 2005

General Counsel for B2C photo-enhancing and editing software company

  • Championed comprehensive IP protection guidelines that thwarted competitors from copying the company’s software tools and worked with software developers to file the company’s first patents
  • Managed Human Resources and legal departments
  • Implemented SOPs, employee recognition program and policies
  • Developed company’s immigration sponsorship strategy to retain critical software developers
  • Drafted agendas, recorded minutes and generated documents to facilitate Board meetings.
  • Composed and reviewed company policies and employee communications to target issues and provide legal counsel.

GENERAL COUNSEL, SECRETARY

ULYSSES TELEMEDIA NETWORKS
Minneapolis, MN
1998 - 2000

Led legal and HR teams for IPO-driven software company providing anywhere, anytime computing.

  • Managed staff of eight individuals including attorneys, recruiters, and HR generalist.
  • Drafted private placement memorandum for two rounds of private funding allowing company to continue vision.
  • Prepared company for launch of IPO including drafting prospectus, selecting outside board members, and preparing content for shareholder and board meetings
  • Researched and interpreted laws, rulings and regulations to advise clients on business and legal transactions.
  • Drafted, reviewed and negotiated contracts and other legal documents to support client needs.
  • Developed and conducted in-house presentations for training and professional development and responded to legal analyses requests from staff.
  • Assisted clients in formation, governance and dissolution of businesses.
  • Analyzed and drafted reports on ethical and financial practices and reported findings and discrepancies directly to CEO & Board.

LAW CLERK & STAFF ATTORNEY

GRAND CASINOS, INC.
Plymouth, MN
02.1994 - 10.1998

Providing legal counsel for one of America’s 100 Fastest Growing Public Companies that provided entertainment experiences. (NYSE: GRND)

  • Prepared company’s initial trademark use guidelines for marketing department which led to proper use of marks in advertising and marketing content.
  • Advised on securities matters including 10Qs, 10Ks, 8Ks and Form 4 filings.
  • Oversaw all workers’ compensation and general liability claims and litigation. Cut general liability costs by 40% by recommending new techniques for handling claims.
  • Negotiated real estate purchases and related construction, interior design, and retail space contracts for hotel, casino, and golf course development.
  • Researched and wrote contracts, agreements and proposals.
  • Reviewed and analyzed pertinent state and federal laws and legal precedents.

Education

Juris Doctorate - Law

WILLIAM MITCHELL COLLEGE OF LAW
ST. PAUL, MN
1992 - 1996

Master of Business Administration - Finance

University of St. Thomas
St. Paul, MN

Bachelor of Science - Marketing and General Management

U of MN, Carlson School of Management
Minneapolis, MN
1988 - 1992

Accomplishments

VIP Award, Ulysses Telemedia Networks, 1999

President’s Award, Land O’Lakes, 2012, 2016

Selected for Land O’Lakes Leadership Edge Program, 2005, 2006

Selected to attend Harvard Business School, Agribusiness Executive Seminar, 2008

ESG Inaugural Committee Member, Assoc. of Corp. Counsel, 2022 - 2023

Employment Resource Group Vice President, 6Sense Insights, 2023

Continuing Legal Education presenter, on-going

Board Member for non-profit organizations, on-going

Adjunct Professor, University of St. Thomas Law School, Present

Affiliations

  • American Bar Association
  • Association of Corporate Counsel
  • Society of Human Resource Management
  • Non-Profit Board Member
  • Advisory Board Member

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

"Be curious, not judgmental."
Walt Witman / Ted Lasso
Jennifer KeelerCorporate Counsel | Legal Strategist