Jennifer Kellison
Cedar Rapids,IA
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication, drive and success with managing teams.
Overview
13
13
years of professional experience
Work History
Director of Innovation
Frontier Co-op
07.2023 - Current
- Oversee Research & Development and Innovation Marketing team of 6 for 3 brands- Simply Organic, Frontier Co-op and Aura Cacia
- Develop and conduct research for 3 year innovation road map
- Conduct qualitative and quantitative research for new products
- Attend large retailer meetings with sales to present new product innovation
- Set and manage budgets for innovation department
- Develop yearly situational analysis and 5 year growth plan for innovation
- Participate in interviews, both media and print about product knowledge
- Complete monthly and quarterly innovation updates with the Management team
- Complete post launch white paper reviews with management for future learnings
Senior Brand Manager
Frontier Co-op
07.2021 - 06.2023
- Completed white papers and presented to management
- Lead cross-functional teams for product launches including $3 million product line launch for Target and co-packed line of CBD products both topical and internal use
- Used syndicated data to track trends and build insights for new products
- Worked with sales team on new item forecasting and store placements
- Developed creative briefs for product design and photoshoot briefs for stylized photography
- Developed concepts for research including consumer needs states and white space opportunities
Brand Manager
Frontier Co-op
07.2019 - 06.2021
- Developed presentation template for sales team and reviewed presentations for consistency
- Created new product presentations and conducted training with sales team, internal and external, as well as brokers
- Conducted weekly cross-functional meetings with standardized agendas and notes for new products
- Managed large scale label refresh projects including approval of new labels and managing obsolesce.
Assistant Brand Manager
Frontier Co-op
07.2017 - 06.2019
- Worked with creative team to develop labels and content
- Managed development of marketing collateral for sales team including sell sheets, product information sheets, images and product specification sheets
- Worked on marketing campaigns with agencies for large product launches
- Developed label routing process with work flow tools and cross functional team
- Answered elevated customer questions
Marketing Coordinator- Brand & Private Label
Frontier Co-op
06.2014 - 07.2017
- Coordinated and worked large trade shows
- Developed brand content for retailers and collaborated to build out their landing pages
- Developed merchandising and displays
- Point of contact for 5 private label brands, managed account needs, new product launches, label refreshes and bids for new products
- Assisted CEO with Board of Director responsibilities including meeting minutes, travel accomodations and elections
Senior Regulatory Quality Analyst
Frontier Co-op
12.2010 - 06.2014
- Developed vendor compliance program and performed co-packer audits
- Trained quality, production and distribution teams on Good Manufacturing Practices, Sanitation and Standard Operating Procedures
- Certified HACCP Manager
- Implementing SQF and Internal Auditor certifications
- Participated in SQF audits
- Conducted disaster recovery drills
- Managed product trace for product recalls
Education
MBA - Business/Leadership Certificate
University of Iowa
Iowa City, IA06.2024
Bachelor of Arts - Marketing And Business
Mount Mercy University
Cedar Rapids, IA05.2015
Skills
- Team Recruiting and Hiring
- Strategic Planning and Alignment
- Market Trends Analysis
- Cross-Departmental Alignment
- Decision-Making
- Budgeting and Allocation
- Product Development
- Project Management
- Market Research Analysis
Timeline
Director of Innovation
Frontier Co-op
07.2023 - Current
Senior Brand Manager
Frontier Co-op
07.2021 - 06.2023
Brand Manager
Frontier Co-op
07.2019 - 06.2021
Assistant Brand Manager
Frontier Co-op
07.2017 - 06.2019
Marketing Coordinator- Brand & Private Label
Frontier Co-op
06.2014 - 07.2017
Senior Regulatory Quality Analyst
Frontier Co-op
12.2010 - 06.2014
MBA - Business/Leadership Certificate
University of Iowa
Bachelor of Arts - Marketing And Business
Mount Mercy University
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