JENNIFER KENNEDY
Wyckoff,NJ
Summary
Experienced digital marketing leader adept at creating data-driven strategies to enhance brand engagement and customer retention. Proficient in content strategy, brand management, and user experience, utilizing these proficiencies to achieve impressive ROI through innovative digital transformation initiatives. Collaborative and skilled at working with cross-functional teams to optimize digital platforms, consistently driving strategic growth and expanding market share.
Overview
16
16
years of professional experience
Work History
Global Director of Digital Marketing
BECTON DICKINSON
01.2021 - Current
- Led the global digital marketing and communications strategy to drive revenue and profit growth - for BD's largest Business Unit ($6.5B in Revenue) - Medication Delivery Solutions business unit
- Spearheaded hyper-targeted omnichannel campaigns across the customer journey to achieve measurable results - increasing customer engagement, market share and overall brand engagement
- Launched global web ecosystem, UX architecture and content strategy to optimize digital foundations and user experience
- Orchestrated product launches to capture new market segments
- Led a team of marketing professionals to deliver high-quality digital initiatives for optimal results
Director of Marketing
TRESTA
01.2019 - 01.2021
- Spearheaded marketing and digital marketing efforts for a leading SAAS telecommunications company - driving significant growth with increased conversions by 400%, sales goals up to 140%, and decreased CPA by 65% - with a flat budget
- Led innovative integrated marketing campaigns that drove customer engagement and generated buzz around new products or services
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders
- Launched an award winning, optimized website and ecommerce architecture - resulting in increased conversion rates of 28%, and 25% engagement rates
- Introduced Hubspot and Marketo marketing automation tools for higher overall audience engagement levels and tracking
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels
SVP, Digital Director
BRIGHT RED \ TBWA
02.2016 - 01.2019
- Implemented data-driven marketing campaigns, achieving substantial growth in customer acquisition for B2C clients, including digital strategy; web and marketing automation; social media and public relations; and paid digital media
- Initiated digital revenue growth through strategic integrated marketing campaign development, enhanced user engagement metrics, and streamlined operational workflows
- Led digital strategy, enhancing user engagement and boosting online traffic, experience and ROI
- Optimized digital performance and maximized return on ad spend through strategic budget allocation across multiple platforms and audience segments
- Delivered exceptional client service by implementing best practices and fostering a culture of accountability within the organization
- Directed cross-functional teams to deliver projects on time, improving efficiency and collaboration
Digital Account Director
SURDELL & PARTNERS
11.2011 - 06.2015
- Full-service, omni-channel marketing agency, providing solutions for global brands & retailers
- Designed and implemented integrated digital campaigns to align with client business goals
- Analyzed and reported digital campaign performance with focus on program optimization
- Created engaging content optimized for specific platforms and intended audience
Owner, Digital Marketing Consultant
JTK DIGITAL
06.2009 - 02.2016
- Implemented marketing strategies to increase brand awareness and attract new customers
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts
- Provided unique online marketing strategies relying on innovative ideas, representing the future of advertising with its conscious and highly targeted concepts
Education
MBA - Digital Marketing
Rutgers University
Bachelor of Arts - Advertising/Marketing
New Jersey City University
Skills
- Integrated Marketing
- Digital Marketing
- Campaign Management Excellence
- B2B and B2C Marketing
- Customer segmentation
- User experience optimization
- E-Commerce
- Digital Transformation
- Marketing Automation
- Servant Team leadership
- Strategic marketing
- Data analysis
- Data-driven decision making
- Adobe Experience Manager system lead
- Strategic planning
Timeline
Global Director of Digital Marketing
BECTON DICKINSON
01.2021 - Current
Director of Marketing
TRESTA
01.2019 - 01.2021
SVP, Digital Director
BRIGHT RED \ TBWA
02.2016 - 01.2019
Digital Account Director
SURDELL & PARTNERS
11.2011 - 06.2015
Owner, Digital Marketing Consultant
JTK DIGITAL
06.2009 - 02.2016
MBA - Digital Marketing
Rutgers University
Bachelor of Arts - Advertising/Marketing
New Jersey City University
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