Overview
Work History
Education
Skills
Timeline
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Jennifer Keys

Overview

21
21
years of professional experience

Work History

Lead Marketing Strategist

Highmark Health
01.2022 - Current
  • Developed comprehensive B2C marketing strategies for individual and family health plans (ACA), supporting P&L market strategy and driving consumer acquisition.
  • Executed on highly targeted campaigns with direct marketing, as well as 360 degree annual campaigns, iterating YOY based on performance and results to maximize effectiveness.
  • Spearheaded a comprehensive website audit, identifying and prioritizing key enhancements to optimize the user journey, resulting in a 35% increase in web visits to conversion site in 2023.
  • Led collaboration between analytics and ACA teams to implement and continuously iterate on a marketing dashboard, providing actionable insights on marketing performance.
  • Collaborated with Salesforce and cross-functional teams to design and implement marketing journeys in preparation for company-wide CRM implementation.

Senior Marketing Strategist

RealPage
08.2019 - 12.2022
  • Developed comprehensive marketing strategies with product teams, aligning with business objectives and market trends to drive pipeline across insurance, payments, and screening divisions.
  • Executed multifaceted marketing plans including digital media, events, webcasts and sales enablement, capturing qualified leads and nurturing prospects through the sales funnel.
  • Influenced $8.5M in bookings through strategic awareness and demand generation campaigns in 2020, contributing to significant revenue growth.
  • Strategically supported RealPage's annual conference, optimizing content, email marketing, and managing deadlines.

Director, Content Marketing

SimplyWell (Acquired By VirginPulse)
04.2015 - 04.2019
  • Managed comprehensive content strategy across multiple channels, ensuring cohesive brand messaging and achieving a 2x increase in marketing-influenced sales leads and 3x growth in social media presence.
  • Successfully implemented HubSpot content management system and direct marketing automation efforts, streamlining content delivery and improving campaign efficiency.
  • Championed the development of 15 case studies to showcase client success and the impact of wellness programs, enabling sales and driving leads.
  • Led a marketing team comprising digital specialists and project managers, collaborating closely with copywriters and designers to drive cohesive and effective marketing initiatives.
  • Orchestrated new product launches and releases, managing cross-functional execution in collaboration with operations and product teams.
  • Worked collaboratively with key stakeholders to guide the organization through a comprehensive rebranding initiative, revitalizing market presence and enhancing brand perception across all touchpoints.

Marketing Specialist

American National Bank Of Texas
09.2007 - 04.2015
  • Orchestrated comprehensive marketing strategies across multiple banking centers, departments, and business lines, unifying advertising, public relations, member communications and social media initiatives to enhance brand cohesion and market presence.
  • Collaborated with a leading advertising agency to develop and implement a new brand identity, including the introduction of social media and relaunch of the company website, enhancing digital engagement and modernizing brand perception.
  • Managed of marketing projects and product launches, ensuring seamless execution and maximizing market penetration for new offerings.
  • Elevated the company's public profile through PR initiatives, including corporate events such as grand openings, as well as supporting internal employee events.

Marketing Coordinator

Origin Bank
10.2003 - 09.2007

Education

Bachelor of Science - Marketing

Louisiana Tech University

Skills

  • Marketing Strategy
  • Multi-Channel Campaigns
  • Content Marketing
  • Brand Management
  • Communications
  • Website Management
  • Salesforce/ Microsoft Dynamics
  • Change Management

Timeline

Lead Marketing Strategist

Highmark Health
01.2022 - Current

Senior Marketing Strategist

RealPage
08.2019 - 12.2022

Director, Content Marketing

SimplyWell (Acquired By VirginPulse)
04.2015 - 04.2019

Marketing Specialist

American National Bank Of Texas
09.2007 - 04.2015

Marketing Coordinator

Origin Bank
10.2003 - 09.2007

Bachelor of Science - Marketing

Louisiana Tech University

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Jennifer Keys