Jennifer King
Jersey City,USA
Summary
A highly creative, strategic, and curious B2B global marketing leader with over 20 years of experience in the fragrance and flavor industry. Having held marketing roles in the US and the UK, I thrive in a global environment, collaborating with cross-functional teams to develop impactful strategies for growth in the dynamic consumer products industry. Core competencies include proven experience implementing successful 360 marketing strategies across multiple channels, leading high-performing marketing teams, an aptitude for identifying new areas of innovation to propel the business, and extensive experience in communications, digital marketing, and brand management. Passionate about learning, I recently completed the intensive Women’s Leadership Development Program at the University of Oxford.
Overview
20
20
years of professional experience
Work History
Director of Marketing, Cosmetic Ingredients
Symrise
Teterboro, USA
01.2020 - Current
- Direct, create, and implement Cosmetic Ingredients (personal care) 360 marketing strategy across channels for the North American region, partnering closely with regional and global marketing, commercial, R&D, and technical teams
- Demonstrated experience building, coaching, and developing high-performing teams
- Member of the executive leadership team, reports directly to the president of the division
- Significantly increased brand awareness of Symrise Cosmetic Ingredients as a leader in the actives, micro protection, and sun care space through surpassing KPIs in terms of engagement, lead generation, and impressions
- Core member of the re-branding design team for new corporate identity
- Elevated Symrise Cosmetic Ingredients as an essential solution provider in the cosmetic space by discovering new approaches to increase brand awareness and PR
- For instance, Symrise was the first supplier to submit and win the Beauty Matter NEXT awards for Supplier of the Year 2023
- Executive member of highly visible step change projects, including rebranding, AI implementation, and due diligence initiatives
- Manage, design, and drive comprehensive communication strategy, including digital media (advertising, email campaigns, social media, industry publications, and social selling)
- Direct, design, and create all experiential events, including trade shows and innovation days
- Proven record of accurate trend forecasting expertise through identifying fundamental cultural shifts and emerging influences in beauty and tangential industries
- Effectively manage budget and P&L responsibilities for North American marketing, demonstrating financial acumen
- Spearheaded first supplier partnership with social listening platform SPATE, resulting in two reports on Top Ingredient Trends (2023) and Top Sun Care Trends (2024), resulting in high visibility and significant lead generation
- Develop immersive trend exploration sessions to strengthen and inspire client relationships in personal care
- Collaborate with account management and technical teams to strategize and lead custom-client solutions for beauty clients from CPG to key regional players to high-growth brands in the personal care space
- Selected for Symrise pilot mentorship program with a mentor in Taste, Nutrition & Health
Senior Marketing Manager, Cosmetic Ingredients
Symrise
Teterboro, USA
01.2016 - 01.2020
- (Global Botanicals Marketing Lead, Global Deodorant Marketing Lead)
- Manage, create, and implement Cosmetic Ingredients marketing strategy for the North American region
- Global social media lead for LinkedIn and Instagram strategy implementation; responsible for content creation and performance analytics
- Global marketing lead for Botanicals and Deodorant category segments
- Drive and develop marketing and product development initiatives for clients, partnering with account teams to craft and present prospective trends, marketing strategy, brand analysis, and custom turnkey concepts
- Partner with technical managers and consumer insights teams to translate scientific, technical data into compelling, consumer-friendly stories with clearly communicated benefits
- Collaborate with Flavors, Fragrance, and Nutrition divisions to develop cross-category marketing tools and identify ingredient trends
Marketing Manager, Cosmetic Ingredients
Symrise
Teterboro, USA
01.2013 - 01.2016
- As the first marketer in the division globally, responsible for creating and building the marketing strategy and visibility of Symrise as a significant cosmetic ingredient supplier
- Direct and create marketing strategies for the North American Cosmetic Ingredients division for global and regional beauty clients, including competitive analysis, concept creation, and category expertise
- Elevate Symrise Cosmetics Ingredients' brand awareness through external public relations, marketing initiatives, client presentations, and external branding efforts, measuring ROI and metrics to ensure success
- Spearheaded and designed a successful new tool to clearly communicate and differentiate the Actives portfolio, first launched in the US and then implemented globally
Associate Marketing Manager (EAME)
Firmenich
London, UK
01.2010 - 01.2013
- Selected for a London marketing secondment, then transitioned into a full-time role
- Conceptualized design and marketing strategies for global clients utilizing consumer insights, competitive analysis, trend forecasts, and market data to deliver key business insights
- Built effective partnerships with cross-functional teams (sales, technical, evaluation, perfumers) by creating and delivering marketing presentations for Asian, American, and European clients
- Highly instrumental in securing critical new business with the UK's largest retailer by spearheading a bespoke marketing presentation highlighting proprietary technology
- Key leader for annual visits of two of Japan's largest air care clients - presented portfolio strategies, conducted trend walks, and drove NPD ideation sessions that secured $1.8m in business
Senior Designer
Firmenich
Princeton, USA
01.2008 - 01.2010
- Led and created client, corporate, and prospective design strategies, including experiential, interactive, print, digital, and multi-media design solutions
- Created, branded, and developed a new fabric care line holistically (concept, fragrance, and package design) exclusively sold at one of the US's largest retailers
- Lead designer on conceptualizing and constructing the Sensorium, an interactive, experiential, sensorial venue and art-directed design for the Swiss Pavilion for the Shanghai 2010 World Expo
Graphic Designer
Firmenich
Princeton, USA
01.2005 - 01.2008
- Executed visual communications across multi-media platforms, including mood boards, package design, conceptual posters, and promotional kits for multinational clients
Education
Masters of Professional Studies (MPS) - Cosmetics and Fragrance Marketing and Management
Fashion Institute of Technology (FIT)
New York, NYBachelor of Fine Arts (BFA) - Graphic Design
The College of New Jersey (TCNJ)
Ewing, NJSkills
- Global Marketing
- Team Leadership
- 360 Marketing Expertise
- Branding Design Expertise
- Trend Analysis & Implementation
- Creative Strategy Art Direction
- Executive Leadership
- Consumer Insights Analysis
- Concept Development
Industryorganizations
- Cosmetic Executive Women (CEW), Member, 01/01/07, Present
- National Society of Cosmetic Chemists, Member, 01/01/14, Present
- New York Society of Cosmetic Chemists, Suppliers’ Day Steering Committee Member, 01/01/24, Present
- New York Society of Cosmetic Chemists, Member, 01/01/14, Present
- New York Society of Cosmetic Chemists, Mentorship Committee Leadership member and mentor, 01/01/20, Present
Volunteer Experience
- Big Brothers Big Sisters of Essex, Union and Hudson Counties New Jersey, Leadership Council Co-Chair, 01/01/22, Present
- Big Brothers Big Sisters of Essex, Union and Hudson Counties New Jersey, Mentor, 01/01/15, Present
- Community Foodbank of New Jersey, Volunteer, 01/01/18, Present
Contributionstoindustrymedia
- Beauty Matter: Symrise X Spate Sun Care, 01/01/24, https://beautymatter.com/articles/rising-sun-care-trends
- Global Cosmetic Industry, Top Sun Care Trends, 01/01/24, https://www.gcimagazine.com/brands-products/sun-care/article/22916137/top-sun-care-trends-insider-insights
- Global Cosmetic Industry, Elevated Efficacy, 01/01/24, https://www.gcimagazine.com/events/event-coverage/news/22884931/elevated-efficacy-sciencedriven-clinically-proven-beauty
- Global Cosmetic Industry, Five Skin Care Trends to Watch, 01/01/23, https://gcimagazine.texterity.com/gcimagazine/january_2023/MobilePagedReplica.action?pm=2&folio=18
- SPATE x Symrise Top Rising Ingredient Trends report, 01/01/23, https://www.spate.nyc/spate-symrise-top-rising-ingredients?utm_campaign=Symrise%20x%20Spate%3A%20Top%20rising%20ingredients%202023&utm_content=251351429&utm_medium=social&utm_source=linkedin&hss_channel=lcp-11804556
- Global Cosmetic Industry, Hair Care Ingredient Trends, 01/01/22, https://gcimagazine.texterity.com/gcimagazine/september_2022/MobilePagedArticle.action?articleId=1815138
Professional Development
- Women's Leadership Development Programme, The University of Oxford (Saïd Business School), 01/01/24
- Foundation of Aesthetics Intelligence, Aesthetic Intelligence Labs, 01/01/23
- Luxury and Lifestyle Brand Strategy, Fashion Institute of Technology (FIT), 01/01/22
- Strategic Planning for Marketers, New York University (NYU), 01/01/19
- Transformational Leadership, Jena Kinney Coaching, 01/01/21
- Infinite Leadership Circle, 01/01/24 - 01/01/25
Timeline
Director of Marketing, Cosmetic Ingredients
Symrise
01.2020 - Current
Senior Marketing Manager, Cosmetic Ingredients
Symrise
01.2016 - 01.2020
Marketing Manager, Cosmetic Ingredients
Symrise
01.2013 - 01.2016
Associate Marketing Manager (EAME)
Firmenich
01.2010 - 01.2013
Senior Designer
Firmenich
01.2008 - 01.2010
Graphic Designer
Firmenich
01.2005 - 01.2008
Masters of Professional Studies (MPS) - Cosmetics and Fragrance Marketing and Management
Fashion Institute of Technology (FIT)
Bachelor of Fine Arts (BFA) - Graphic Design
The College of New Jersey (TCNJ)
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