Summary
Overview
Work History
Education
Skills
Timeline
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JENNIFER LEE

Dallas,TX

Summary

Experienced executive working in the community and non-profit software, marketing and service industries. Currently manage an ~200M SaaS revenue business with a span of ~1000 team members in the US, India and Philippines. I manage growth via culture, operational efficiencies and data based planning.

Overview

31
31
years of professional experience

Work History

President

Community Brands, Associations And Events
01.2021 - 06.2024
  • Grew revenue 31M, 24%
  • Rule of 40 company from a Rule of 30
  • Software, Usage, Payments and Services revenue
  • 2 completed acquisitions
  • Integrated and streamlined back office functions for Marketing, Sales, Delivery and Project Management
  • Rolled up Product, Technology and Marketing functions for a more collaborative and cost effective business
  • Reduced costs through vendor consolidation, PSA automation and a RACI model for roles
  • Implemented a pricing strategy that enabled cross sell and shifted services and usage revenue to software revenue
  • Overhauled commission and bonus plans

General Manager and Chief Software Officer

Affinitiv
11.2017 - 11.2019
  • 30M P&L, SaaS business comprised of Product, Engineering, Operations, Finance, Sales and Call Center direct reports that are responsible for creating, installing and supporting the Service Lane and CRM software experience
  • Manage a Global Digital and Marketing Platform Operations team that is responsible for supporting 1:1 trigger, campaign, audience and event communications through a diverse set of channels to drive consumer behavior in the automotive industry
  • Performed Global team assessments in Product, Engineering, Support, Training and Marketing
  • Implemented employee focused training programs for development, manager training programs and employee satisfaction programs
  • Serve as company representative at board meetings to promote company objectives by delivering clear plans and measures for success
  • Created capacity models for operational staffing and office space needs at 5 office locations to support a 3 year growth plan.
  • Conducted company-wide town hall meetings to communicate goals and performance against goals
  • Initiated rollout of new enterprise software solution for sales, operations and call center reporting
  • Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions
  • Performed periodic budgeting/modeling to project monthly cash requirements for people, locations and software platforms separate of EBITDA goals

Vice President of Product Strategy and Customer Success

DealerSocket
04.2015 - 11.2017
  • 20M P&L that delivered 7% gross retention of revenue growth in 18 months
  • Managed 7 product solution teams- Digital Retailing, CRM, Service, Analytics, Inventory, Websites and Independent DMS which included Product, Marketing and Operational Readiness
  • Managed a Customer Success team at the group and enterprise level responsible for post installation and ongoing second tier customer support
  • Organized focus groups to design the best marketing strategy for our product and customer support strategy
  • Created internal operational councils to identify areas of improvement and execution plans to improve that could impact revenue or attrition within the quarter
  • Created a management level council to address process or organizational challenges by developing improvement plans with defined success metrics
  • Created employee satisfaction and development programs for Product and Customer Success teams
  • Executed a yearly planning process across all departments that created dependencies and collaborative goals to be presented to the board
  • Created monthly metric reviews and communication decks that built transparency into our success KPIs, employee satisfaction and could be shared appropriately at every level of the organization
  • Researched and executed business development activities

VP Product Strategy- Digital Retail, CRM and Websites

Cox Automotive
01.2011 - 03.2015
  • Manage 8 development teams for 4 product lines in an 80 person development shop
  • Introduced and implemented Agile development best practices over the course of the first 12 months increasing throughput of the development shop
  • Sponsor and manage a customer facing product council that meets to review and provide input on our 3-5 year product strategy
  • Product evangelist for the consumer driven ecommerce shift in the Automotive industry
  • Created the requirements and worked with partners to execute a software development project that will fundamentally change the customers experience between the solutions
  • Responsible for presenting our strategy and status on key projects to our CEO and the executive team on a quarterly basis

Cardiopulmonary Specialist

United States Air Force
04.1993 - 03.1997
  • Honorable Discharge DD214 upon request

Education

Bachelor of Science -

Indiana University
Bloomington, IN

Skills

  • Employee Motivation and Performance
  • Fundraising
  • Effective Communicator and Public Speaker
  • Portfolio Management
  • Integrity and Transparency
  • Board and Community Engagement
  • Contract Negotiation
  • Annual Budgeting and Budget Management
  • Payments
  • New Market Penetration

Timeline

President

Community Brands, Associations And Events
01.2021 - 06.2024

General Manager and Chief Software Officer

Affinitiv
11.2017 - 11.2019

Vice President of Product Strategy and Customer Success

DealerSocket
04.2015 - 11.2017

VP Product Strategy- Digital Retail, CRM and Websites

Cox Automotive
01.2011 - 03.2015

Cardiopulmonary Specialist

United States Air Force
04.1993 - 03.1997

Bachelor of Science -

Indiana University

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