JENNIFER LEE
Dallas,TX
Summary
Experienced executive working in the community and non-profit software, marketing and service industries. Currently manage an ~200M SaaS revenue business with a span of ~1000 team members in the US, India and Philippines. I manage growth via culture, operational efficiencies and data based planning.
Overview
31
31
years of professional experience
Work History
President
Community Brands, Associations And Events
2021.01 - 2024.06
- Grew revenue 31M, 24%
- Rule of 40 company from a Rule of 30
- Software, Usage, Payments and Services revenue
- 2 completed acquisitions
- Integrated and streamlined back office functions for Marketing, Sales, Delivery and Project Management
- Rolled up Product, Technology and Marketing functions for a more collaborative and cost effective business
- Reduced costs through vendor consolidation, PSA automation and a RACI model for roles
- Implemented a pricing strategy that enabled cross sell and shifted services and usage revenue to software revenue
- Overhauled commission and bonus plans
General Manager and Chief Software Officer
Affinitiv
2017.11 - 2019.11
- 30M P&L, SaaS business comprised of Product, Engineering, Operations, Finance, Sales and Call Center direct reports that are responsible for creating, installing and supporting the Service Lane and CRM software experience
- Manage a Global Digital and Marketing Platform Operations team that is responsible for supporting 1:1 trigger, campaign, audience and event communications through a diverse set of channels to drive consumer behavior in the automotive industry
- Performed Global team assessments in Product, Engineering, Support, Training and Marketing
- Implemented employee focused training programs for development, manager training programs and employee satisfaction programs
- Serve as company representative at board meetings to promote company objectives by delivering clear plans and measures for success
- Created capacity models for operational staffing and office space needs at 5 office locations to support a 3 year growth plan.
- Conducted company-wide town hall meetings to communicate goals and performance against goals
- Initiated rollout of new enterprise software solution for sales, operations and call center reporting
- Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions
- Performed periodic budgeting/modeling to project monthly cash requirements for people, locations and software platforms separate of EBITDA goals
Vice President of Product Strategy and Customer Success
DealerSocket
2015.04 - 2017.11
- 20M P&L that delivered 7% gross retention of revenue growth in 18 months
- Managed 7 product solution teams- Digital Retailing, CRM, Service, Analytics, Inventory, Websites and Independent DMS which included Product, Marketing and Operational Readiness
- Managed a Customer Success team at the group and enterprise level responsible for post installation and ongoing second tier customer support
- Organized focus groups to design the best marketing strategy for our product and customer support strategy
- Created internal operational councils to identify areas of improvement and execution plans to improve that could impact revenue or attrition within the quarter
- Created a management level council to address process or organizational challenges by developing improvement plans with defined success metrics
- Created employee satisfaction and development programs for Product and Customer Success teams
- Executed a yearly planning process across all departments that created dependencies and collaborative goals to be presented to the board
- Created monthly metric reviews and communication decks that built transparency into our success KPIs, employee satisfaction and could be shared appropriately at every level of the organization
- Researched and executed business development activities
VP Product Strategy- Digital Retail, CRM and Websites
Cox Automotive
2011.01 - 2015.03
- Manage 8 development teams for 4 product lines in an 80 person development shop
- Introduced and implemented Agile development best practices over the course of the first 12 months increasing throughput of the development shop
- Sponsor and manage a customer facing product council that meets to review and provide input on our 3-5 year product strategy
- Product evangelist for the consumer driven ecommerce shift in the Automotive industry
- Created the requirements and worked with partners to execute a software development project that will fundamentally change the customers experience between the solutions
- Responsible for presenting our strategy and status on key projects to our CEO and the executive team on a quarterly basis
Cardiopulmonary Specialist
United States Air Force
1993.04 - 1997.03
- Honorable Discharge DD214 upon request
Education
Bachelor of Science -
Indiana University
Bloomington, INSkills
- Employee Motivation and Performance
- Fundraising
- Effective Communicator and Public Speaker
- Portfolio Management
- Integrity and Transparency
- Board and Community Engagement
- Contract Negotiation
- Annual Budgeting and Budget Management
- Payments
- New Market Penetration
Timeline
President
Community Brands, Associations And Events
2021.01 - 2024.06
General Manager and Chief Software Officer
Affinitiv
2017.11 - 2019.11
Vice President of Product Strategy and Customer Success
DealerSocket
2015.04 - 2017.11
VP Product Strategy- Digital Retail, CRM and Websites
Cox Automotive
2011.01 - 2015.03
Cardiopulmonary Specialist
United States Air Force
1993.04 - 1997.03
Bachelor of Science -
Indiana University
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