Jennifer Liebsack
Sales & Marketing
Napa,CA
Summary
Experienced professional in luxury hospitality with a diverse skill set seeking a fulfilling career in the industry. Demonstrated strong leadership and teamwork abilities, along with a creative sales approach that consistently achieves exceptional results. Expertise in nurturing team members to enhance the guest experience and maximize revenue. Proven track record of success in challenging environments and willingness to assist in other departments when needed. Highly values organizational relationships and actively contributes to the community through corporate involvement and responsibility.
Overview
2025
2025
years of professional experience
3
3
Certifications
Work History
Assistant Director of Sales
Embassy Suites by Hilton
5 2023 - Current
- Company Overview: 205 key property undergoing $82M transformation to transition from an Embassy Suites to a Curio Collection by Hilton.
- Support General Manager and Director of Sales & Marketing to develop strategies that promote brand awareness for a luxury & lifestyle Hilton brand.
- Independently implement initiatives to increase processes and exceed sales goals locally and cross sector.
- Exceed individual quarterly goals with averages between 106% - 188%
- Prospect and establish key partnerships cross markets for transient, business travel, wholesale and group business to position property.
- Represent property within locale, both private and public sectors to enhance visibility
- Prepare sales reports and presentations for executive team and owner presentations
- Direct, mentor, evaluate employee performance regularly and set individualized goals aimed at improvement while recognizing achievements
- Implement strategic cost-saving measures by cross training to reduce departmental spend to enhance productivity and service levels
- Monitored industry trends and competitor activity, adjusting strategies as needed to maintain a competitive edge
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Oversee social media programming and maintain reviews
Senior Area Transient & Partnership Sales Manager
Noble House Hotels & Resorts
07.2021 - 05.2023
- Company Overview: Napa Valley Wine Train, world renowned luxury gourmet epicurean attraction / River Terrace Inn, 114 key boutique inn
- Managed increased assigned market account base for dual properties across multi layered segments of transient, FIT/Wholesale partners for individual and group base of international and local businesses, local hotel concierges and other agency/consortia partners while exceeding goals and gaining market share
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Prospect target accounts and negotiate contracts for both transient / BT and group business to support corporate consortia initiatives in account strategy through upsell and repeat business
- Establish key partnerships and relationship to increase brand awareness and exposure
- Evaluated profitability, timelines and desirability of business to maximize revenue
- Assisted other sales managers to increase sales skills and business closure
- Conducted site visits for both hotel property inspections and train tours, liaised with competitors and industry associations to ensure competitive position
- Achieved and recognized for 'Gold Key' at both properties and awarded Noble Gem of Quarter as a result of superior sales skill
Sales & Marketing Manager
Calistoga Motor Lodge, MoonAcre Spa & Fleetwood Restaurant
02.2021 - 07.2021
- Company Overview: 97 key boutique resort focused on wellness and fuss free services
- Hybrid position as first manager brought on property as restrictions began to lift for travel
- Plug & Play in every department where needed in addition to sales and marketing role for resort, newly opened restaurant and spa - front desk, reservations, housekeeping, overnight manager on duty
- Solicited and marketed new accounts and partnerships to generate revenue for hotel, spa and restaurant within the local and drive market
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals
- Collaborate and communicated with PR, social and digital marketing teams on ongoing basis
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Maintained website updates and social media posts
Senior Corporate Sales Manager
Noble House Hotels & Resort
06.2019 - 09.2020
- Company Overview: Napa Valley Wine Train, world renowned luxury gourmet epicurean attraction / River Terrace Inn, 114 key boutique inn
- Created compelling marketing materials that showcased product features while highlighting benefits tailored to different industries
- Fostered an inclusive work environment that encouraged collaboration among team members from diverse backgrounds
- Spearheaded initiatives aimed at improving customer retention rates by addressing common pain points identified through feedback analysis
- Expanded the company''s market presence through targeted prospecting and networking events
- Negotiated contracts with new and existing clients, securing favorable terms that maximized profitability
Associate Director of Sales - Group/Leisure Sales Manager
Zemi Beach House Hotel & Spa
01.2017 - 05.2019
- Company Overview: 76 key luxury property and spa
- Promoted and booked 5 Star property to barefoot luxury market for group, incentive and transient
- Crafted compelling presentations tailored to individual clients'' needs, showcasing product benefits and driving successful negotiations
- Worked closely with Preferred Hotels, Signature Travel Network and Traveller Made
- Assisted Food & Beverage department in planning of banquet menus and pricing along with executing BEO's for all events
- Collaborated with General Manager and Director of Sales & Marketing to ensure maximum revenue goals achieved along with sales & marketing of the property through PR company and social media channels
- Maintained sales department data base and bi-weekly E-blast
- Worked closely with reservations and revenue manager to achieve maximum rate and occupancy also maintained Tour Operator contracts and assisted in RFP process
- Drafted and negotiated proposals/contracts and liaised with outside vendors for events
- Provided leadership, support, direction and follow-up within internal departments
- Coordinated and conducted site inspections to prospective clientele ie; Travel agents, corporate planners and Journalists while also building good relationships with all
Sales Representative
Merchants Market Group
05.2016 - 01.2017
- Company Overview: leading wholesale food service distributor in Anguilla, B.W.I
- Maintained and developed wholesale food accounts within hotels and restaurants
- Created marketing promotions that moved aged inventory and increased sales
- Introduced new items and educated chefs to keep competitive edge within marketplace
- Developed front line relationships and managed company goals and objectives
Real Estate Broker / Marketing Coordinator
Anguilla Properties / Sothebys International
07.2011 - 05.2016
- Company Overview: luxury real estate broker and villa management company
- Aligned buyers with sellers strategically and sold multiple luxury real estate properties
- Provided guidance and consultation to clients to make well-informed decisions in real estate investments
- Developed ongoing niche marketing campaigns for lifestyle prospects
- Organized showing schedules and conducted villa viewings and island tours
- Liaised with resort properties and local businesses for referrals business
- Managed villa rental property accounts on multiple levels
Independent Contractor
Small Business Specialist
09.2009 - 05.2011
- Company Overview: independent business consultant
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities
- Adapted quickly to changing demands or unforeseen challenges within a project''s scope without compromising results
- Lead multiple projects and directed start-up companies through sales/marketing initiatives
- Established company and product visibility through various channels that included: trade show representation, fundraisers, public relations and social media
- Analyzed operational expenses and assisted owners with budget functions
- Managed inventory, accounting, payroll, shipping, etc
National Sales Manager
City of Omaha, Convention & Visitors Bureau
10.2006 - 06.2009
- Company Overview: official tourism authority for destination
- Drove national and international business development, securing major citywide conventions and meetings to increase overall destination revenue
- Collaborated with local hotels and venues to create competitive event packages
- Represented CVB at trade shows and networking events to promote destination and generate leads
- Built and maintained relationships with key clients and local venues, ensuring a positive experience
- Achieved and quarterly and annual sales goals/objectives
Account Executive
New Horizons Computer Learning Center
09.2003 - 10.2006
- Company Overview: IT training through classroom and online learning
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently
- Revitalized existing accounts and acquired new through traditional, contemporary and innovative multimedia marketing avenues
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication
- Customized Microsoft training solutions for fortune 500 companies by consultative departmental assessments
- Recognized as one of the top 5 producers in the region
Manager / Massage Therapist / Cosmetologist
Westin St. John Resort & Villas
07.1999 - 10.2001
- Company Overview: 175 key 4.5 star resort and villas
- Performed hospitality spa services; massage therapy, body treatments, facials, bridal hairstyling, make-up applications in addition to prescriptive retail product sales
- Established operational efficiencies in product inventory and retail operations
- Controlled costs to keep business operating within budget and increase profits
- Managed and motivated spa therapists and fitness center attendants to be productive and engaged in work
- Assisted in multiple departments within 175 room resort where and when necessary
Global Account Manager
Starwood Hotels & Resorts Worldwide
02.1999 - 07.1999
- Company Overview: leading global hospitality company that owned, operated and franchised hotels and resorts
- Contributed to product development initiatives by gathering customer feedback on existing offerings as well as emerging industry trends, helping inform future enhancements or new solutions launches
- Promoted all Starwood brand properties to all levels of organizations for convention needs
- Traveled throughout US to develop and foster relationships with new and existing clients
- Maximized revenue and created brand loyalty through multiple communication channels
- Trained new account managers in prospecting techniques and RFP process
National Sales Manager
Hyatt Hotels & Resorts
02.1997 - 02.1999
- Company Overview: American multinational hospitality company that manages and franchises luxury and business hotels, resorts and vacation properties around the world.
- Developed and implemented effective sales strategies to promote all domestic and resort properties for citywide events and meetings
- Packaged proposals, negotiated and closed agreements with meeting planners and monitored and analyzed performance metrics
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively
Coaching & Training Supervisor
Hyatt Hotels & Resorts
03.1994 - 02.1997
- Company Overview: American multinational hospitality company that manages and franchises luxury and business hotels, resorts and vacation properties around the world.
- Managed a team of 45 telesales reservation agents to ensure consistent delivery of high-quality training sessions across all properties
- Mentored new hires during their onboarding process, accelerating their integration into the company culture and work environment.
- Coached representatives on call efficiency, guest satisfaction and up-selling techniques
- Created incentive programs that stimulated productivity and excellence
- Led on-site training for Atlanta property transitioning to new property management system
Education
Diploma - Therapeutic Massage & Bodywork/Spa Services
OMAHA SCHOOL OF MASSAGE THERAPY
Omaha, NEDiploma - Cosmetology/Esthetics
CAPITOL SCHOOL OF HAIRSTYLING/ESTHETICS
Omaha, NEHigh School Diploma - undefined
NORTHWEST HIGH SCHOOL
Omaha, NESkills
Management
Sales
Promotes highest standard in delivery of brand objectives
Able to establish priorities and meet deadlines expeditiously
Responsive with self-control to rectify challenging situations
Develop and foster relationships with clients and guests
Respectful and sensitive to diverse cultural backgrounds
Empower strengths and develop team talent
Ability to create positive work environment
Innovative and creative relationship sales approach
Ability to identify opportunities and recognize buying signals
Savvy at art of cross selling/up selling services with goods
Efficient with timelines, budgets, prospecting and follow up
Proficient in penetrating for whole account management
Professionalexpertise
- Sales & Marketing
- Event Planning & Management
- Contract Negotiations
- Resort Hospitality
- Niche Lifestyle Relations
- Guest Experience
- Business Operations
- Spa Management
- Social Media
- Community Liaison
Keycompetencyskills
Promotes highest standard in delivery of brand objectives, Able to establish priorities and meet deadlines expeditiously, Responsive with self-control to rectify challenging situations, Develop and foster relationships with clients and guests, Respectful and sensitive to diverse cultural backgrounds, Empower strengths and develop team talent, Ability to create positive work environment, Innovative and creative relationship sales approach, Ability to identify opportunities and recognize buying signals, Savvy at art of cross selling/up selling services with goods, Efficient with timelines, budgets, prospecting and follow up, Proficient in penetrating for whole account management
Previousprofessionalaffiliations
- Meeting Planners International (Heartland Chapter)
- Professional Convention Management Association (Central Chapter)
- American Society of Association Executives
- American Massage Therapy Association
- Parent Teacher Organizations / Associations
- Wine Country Special Events Professional (Board, Membership Retention & Recruitment)
Professionalqualificationsandeducation
- Leadership Napa Valley - Graduate Class 36
- CHBA - Certified in Hospitality Business Acumen
- CVENT - Supplier Network Certification & Event Marketing Strategy Certification
- Salesforce - Ranger - 100+ Badges
Volunteerpositions
- Napa Chamber of Commerce - Ambassador Co-Captain
- Wine Country Special Events Professional (WCSEP) - Board, Membership Retention & Recruitment
Hospitalityspecificrelatedworkshopsseminars
- HYATT UNIVERSITY
- FRANKLIN COVEY
- Professional, Leadership & Time Management Seminars
- EXECUTRAIN PROFESSIONAL DEVELOPMENT
- Coaching for Success, Reinforcing Effective Performance, Diversity Training
- Goal Setting, Delegating and Empowerment, Confrontational Skills
Spaandsalonformaltraining
- OMAHA SCHOOL OF MASSAGE THERAPY - Omaha, NE, 1000+ Hours Diploma Program in Therapeutic Massage & Bodywork/Spa Services, Certified Massage Therapist through CA Massage Therapy Council - #89821
- CAPITOL SCHOOL OF HAIRSTYLING/ESTHETICS - Omaha, NE, 2100+ Hours Diploma Program in Cosmetology/Esthetics
References
Available Upon Request
Personal Traits
- Ethical & Honest
- Leadership
- Listening Skills
- Sound Judgment
- Excellent Communicator
- Motivated
- Well Organized
- Time Management
- Problem Solver
- Influential
- Multitasking
Accomplishments
Recognized for sales excellence for achieving over 100% of quarterly goals.
Recognized as Leader of the First Half of the year for 2024.
Affiliations
Leadership Napa Valley, Class 36
Napa Chamber of Commerce - Ambassador & Co-Captain
Certification
Certified Massage Therapist License / California Massage Therapy Council- March 2022 - March 2025
Timeline
Senior Area Transient & Partnership Sales Manager
Noble House Hotels & Resorts
07.2021 - 05.2023
Sales & Marketing Manager
Calistoga Motor Lodge, MoonAcre Spa & Fleetwood Restaurant
02.2021 - 07.2021
Senior Corporate Sales Manager
Noble House Hotels & Resort
06.2019 - 09.2020
Associate Director of Sales - Group/Leisure Sales Manager
Zemi Beach House Hotel & Spa
01.2017 - 05.2019
Sales Representative
Merchants Market Group
05.2016 - 01.2017
Real Estate Broker / Marketing Coordinator
Anguilla Properties / Sothebys International
07.2011 - 05.2016
Independent Contractor
Small Business Specialist
09.2009 - 05.2011
National Sales Manager
City of Omaha, Convention & Visitors Bureau
10.2006 - 06.2009
Account Executive
New Horizons Computer Learning Center
09.2003 - 10.2006
Manager / Massage Therapist / Cosmetologist
Westin St. John Resort & Villas
07.1999 - 10.2001
Global Account Manager
Starwood Hotels & Resorts Worldwide
02.1999 - 07.1999
National Sales Manager
Hyatt Hotels & Resorts
02.1997 - 02.1999
Coaching & Training Supervisor
Hyatt Hotels & Resorts
03.1994 - 02.1997
High School Diploma - undefined
NORTHWEST HIGH SCHOOL
Certified Massage Therapist License / California Massage Therapy Council- March 2022 - March 2025
Community Emergency Response Team Napa Valley, Class 24-BC111
Certification in Hospitality Business Acumen - HSMAI, August 2020
Assistant Director of Sales
Embassy Suites by Hilton
5 2023 - Current
Diploma - Therapeutic Massage & Bodywork/Spa Services
OMAHA SCHOOL OF MASSAGE THERAPY
Diploma - Cosmetology/Esthetics
CAPITOL SCHOOL OF HAIRSTYLING/ESTHETICS
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