Jennifer Lively Mackay
North Little Rock,AR
Summary
Forward-thinking Regional Marketing Director with 12 year history of addressing strategic and tactical decisions to maintain market position and drive sales. Knowledgeable about brand management, and product launching. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
12
12
years of professional experience
Work History
Training and Merchandising Director
Bluff City Provisions
01.2023 - Current
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Trained new employees on proper protocols and customer service standards.
- Trained and guided team members to maintain high productivity and performance metrics.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Regional Marketing Director
Arkansas Deli Provisions
10.2017 - Current
- Arkansas Deli Provisions is the Distributor of Boar's Head for Arkansas, Oklahoma, and Missouri.
- Worked in conjunction with Boar's Head Corporate on implementation of all initiatives.
- Created innovative strategies to drive customer engagement.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Oversaw branding and rebranding initiatives.
- Developed and implemented marketing and communications plans for Boar's Head.
- Developed marketing plans for retail grocery customers.
- Managed creatives such as graphic design, layouts and copywriting for regional marketing initiatives.
- Planned and executed events and marketing programs to increase qualified leads.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Managed new employee orientation training process for more than 100 employees each year.
- Conducted training courses and prepared videos for long-term use.
- Created in-depth training manual for all retail employees.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Inspected merchandise for quality and arranged proper display location on floor.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Ran markdown reports, managed store replenishment and analyzed buying reports.
- Answered customer questions regarding store merchandise, department information and pricing.
- Collaborated with sales team members to stay current on inventory levels, complete accurate orders and resolve item issues.
- Directed department within budget parameters handling multiple yearly projects.
- Managed annual marketing budget in excess of $40,000 a year.
- Boosted regional sales by implementing innovative marketing strategies and campaigns.
- Developed and executed targeted marketing plans for optimal market penetration and revenue growth.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
Merchandising Manager
Merchandising Services
07.2015 - 08.2018
- Executed in-season pricing strategies, promotions and markdowns to reach financial targets.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Changed shelves, racks and displays to meet new schematic designs.
- Reset specific store departments or entire stores and fully set up new stores according to planograms.
- Moved merchandise from back storage to front end to maximize productivity.
- Traveled to assigned location using personal vehicle, showed up time and worked efficiently to complete jobs.
- Monitored and replenished display inventory and restructured according to available stock.
- Arranged consistent shelves, bins and racks at over 100 locations by following established planograms.
Private Consultant
Self
02.2013 - 11.2015
- Used discretion when handling confidential information.
- Utilized personal and professional networks to identify, acquire and manage new clients.
- Provided general administrative support including scheduling meetings, making travel arrangements and managing documentation.
- Organized and attended meetings and compiled related documents and reports.
- Developed, implemented and managed business plans to promote profitable food and beverage sales.
- Maintained safe working and guest environment to reduce risk of injury and accidents.
- Prepared for and executed new menu implementations.
- Carefully interviewed, selected, trained and supervised staff.
- Analyzed problematic areas to provide recommendations and solutions.
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
Catering Coordinator
Curry College
02.2012 - 02.2013
- Analyzed catering orders and liaised with staff to set up equipment, supplies and menus to meet client expectations.
- Communicated with customers to review catering goals and budget, deliver quotes and proposals, schedule event and carry out catering needs as contracted.
- Coordinated contracts, plating guides and team training manuals.
- Planned, scheduled and oversaw tastings allowing interested parties and clients to sample popular menu items prior to making selections.
- Solicited, negotiated and booked new and repeat business through previous clients, local businesses and event management companies to maximize catering revenue and meet and exceed goals.
- Maintained extensive calendar of events and attended necessary event meetings and conference calls.
- Handled incoming company phone calls, addressing customer needs, concerns and deadlines to promote retention and satisfaction.
Education
Associate of Applied Science - Business Management
Pulaski Technical College
North Little Rock, AR03.2003
Skills
- Business Planning
- Business Development
- Project Management
- Staff Development
- Contract and Vendor Management
- Hiring and Retention
- Rules and Regulations
- Verbal and Written Communication
- Creativity and Innovation
- Charismatic Leader
- Regulatory Compliance
- Training and Development
- Customer Service Management
- Administrative Management
Accomplishments
Consistently score in the above average scorecard category with Boar's Head. Achieving a record for Boar's Head on a National Level in reference to audit score, receiving the highest ever scores on a Corporate level. ( OVER 100% )
Certification
GOOGLE PROJECT MANAGEMENT
GOOGLE DIGITAL MARKETING
Timeline
Training and Merchandising Director
Bluff City Provisions
01.2023 - Current
Regional Marketing Director
Arkansas Deli Provisions
10.2017 - Current
Merchandising Manager
Merchandising Services
07.2015 - 08.2018
Private Consultant
Self
02.2013 - 11.2015
Catering Coordinator
Curry College
02.2012 - 02.2013
Associate of Applied Science - Business Management
Pulaski Technical College