Jennifer L. Marter
Whitesboro,USA
Summary
Experienced with coordinating traffic operations and implementing efficient processes. Utilizes strategic planning to optimize resource allocation and meet deadlines. Knowledge of maintaining effective communication channels and managing high-pressure situations.
Overview
20
20
years of professional experience
Work History
Account Manager/Digital Coordinator
WQAD (ABC)
08.2021 - Current
- My role as Account Manager includes submitting Avails and Sales proposals to the Buyers/Agencies that I manage, negotiating Rates based on inventory and programming
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Assisted the Traffic team by backing up PTO's
Local Sales Assistant
KXII (Fox)
04.2021 - 08.2021
- I was directly responsible for providing support to the Local Sales team, to protect and maximize revenue
- Most of my day is spent managing future inventory, making suggestions to Sales Management to frontload spots
- It is imperative to encourage Sales to utilize all avails to increase revenue in the station group
- I have played an important role in assisting the station during the conversion from Tribune to TEGNA, ensuring that communication was clear and that deadlines were met
- I provided backup traffic assignment responsibilities for the Traffic department
- I have shared my knowledge with management to assess and revise News formats and adjust formats to optimize avails
Local Sales Assistant
WQAD (ABC)
09.2019 - 04.2021
- I was directly responsible for providing support to the Local Sales team, to protect and maximize revenue
- Most of my day is spent managing future inventory, making suggestions to Sales Management to frontload spots
- It is imperative to encourage Sales to utilize all avails to increase revenue in the station group
- I provided backup traffic assignment responsibilities for the Traffic department
- I have played an important role in assisting the station during the conversion from Tribune to TEGNA, ensuring that communication was clear and that deadlines where met
- I have shared my knowledge with management to assess and revise News formats and adjust formats to optimize avails
Sales Assistant
WHBF TV (CBS)
11.2017 - 06.2018
- I was directly responsible for the day to day functions to produce a high-quality log, ensuring that timings are accurate and ALT logs are accurate
- I worked closely with Sales to determine best practices to ensure all available inventory was maximized
- I organized and completed a 2-day training session on WO Traffic for a sister station in Des Moines, providing the Sales, Promotion and Traffic team with a better understanding of WO Traffic
Traffic Manager
WFLD TV (Fox TV)
09.2016 - 10.2017
- I am directly responsible for the day to day functions to produce a high-quality log, ensuring that timings are accurate and ALT logs are accurate
- I manage a Log Editor and a Continuity Coordinator within the department
- Most of my day is spent managing future inventory, making suggestions to Sales Management to frontload spots
- It is imperative to encourage Sales to utilize all avails in order to increase revenue in the station group
Traffic Manager/Program Director
KCWX TV
06.2014 - 09.2016
- I am directly responsible for the day to day operations for the station group, based in Austin and San Antonio
- My daily responsibilities included: copy assignment, log editing/finalization, and log reconciliation
- I was hired by the station to primarily clean up the workflows that were not efficient
- After spending a week observing all employees, including Sales, Promotions, Traffic, and Master Control, I initiated changes to better improve these workflows as well as develop a station promotional plan that has since increased ratings and improved the overall ‘look’ of the station on air
Manager, Commercial Operations
Fox Sports
06.2012 - 06.2014
- Company Overview: Network & Engineering Center
- I was directly responsible for staff members applying copy assignment on approximately 12,980 logs annually, across 22 national locations
- Commercial Operations acted as the liaison between On-Air Operations, Media Ingest, and the Traffic departments in the regions
- Part of my daily responsibilities include creating and maintaining the regional and team Bugs and Wings for all Fox Sports Networks
- I successfully managed a team of nine-teen media traffic related employees
- Three of which were direct reports, and the remaining six-teen were indirect reports
- I consistently maintained a high standard of training expectations for my staff
- Maintained the current fiscal year budget as well as proactively planned for upcoming budgets, according to Fox Sports’ deadlines and expectations
- Familiar with collegiate and professional sports, as well as public communications, and the amount of revenue associated with media and marketing buys
- I am familiar with digital media sources, processing a clear understanding of marketing strategies
- I possess the ability to learn new software easily and assist others with training
- I have a proven ability to lead a team, with a proven track record of accuracy and recognition by all departments within a network or station group
- Demonstrated creative solutions to make Traffic Operations and Programming more user friendly, as well as creating additional revenue for the station groups through unique strategies
- Scheduled and conducted meetings with various departments, encouraging open communication with upcoming events
- I created a departmental training program that provided management classes for up and coming Supervisors within the department
- This program is unique and tailored to my staff
- I proactively created a Supervisors Expectations document, outlining the tasks that are required of an employee in this position
- I created and distributed weekly dashboard reports, posted on a SharePoint site that provides a breakdown of metrics to the regions
- This report specifically is a snapshot comparison of weekly, monthly, and year to date numbers of orders booked, spots placed, and logs processed
- This dashboard report provides Sales and upper management with insight on how sales are trending based on the previous year
- This data is beneficial to upper sales management in the regions as they determine the seasonality of sports programming and the pricing of various events
- As the Manager of Commercial Operations, I was directly responsible for scheduling my staff according to the business needs of our internal and external clients
- Problem resolution was paramount in this position
- I possess the perspective to recognize the opportunity for changes in workflow and a clear perspective for new business model changes
- I understand the aspect of sales planning, forecasting, and the potential for growth for advertisers and agencies
- I am analytical and have a well-rounded perspective on the advertisers’ needs as well as the corporate needs of Fox Sports
- Network & Engineering Center
Inventory Specialist
Gannett Broadcasting
01.2010 - 05.2012
- Remotely manage the inventory and broadcast logs for an NBC station in Nielsen’s Top 25, St. Louis, MO/KSDK
- Daily challenges included communicating to the station the revenue opportunities, foreseeable programming/formatting issues, maintaining the inventory, oversells, and program changes, as it was imperative to provide forecasting data to the Sales team
- I was included in a committee, specifically tasked with comparing software systems. This committee attended offsite meetings with Harris Corporation in 2011, my participation and knowledge were invaluable due to my experience with OSI as well as Wide Orbit specifically emphasizing on my knowledge of the difficulties faced in the event of a conversion
- I experienced a similar conversion in 2007 with Chambers Communication, converting from BMS to OSI
- I assisted upper management as needed, training new employees on best practices and company policies
- I regularly assisted other Specialists in the department with oversold inventory and log management
National Traffic Coordinator
National CineMedia
09.2009 - 01.2010
- I maintained the theatrical log for pre-movie programming for National advertisers airing in Cinemark, AMC, and Regal Cinema’s across the nation
- I worked closely with Production on editing and creative timelines of spot reels to ensure that schedules were met and that spot reels shipped to each theatre location
- I viewed spots to determine if they were appropriate for the movie that was purchased by the advertiser, based on MPAA regulations
Traffic Manager/Program Manager
KEZI 9 News (ABC)
02.2005 - 08.2009
- Company Overview: Chambers Communications
- I managed the Traffic Department for the ABC affiliate station group that consisted of seven individual stations, five being DMA markets, throughout Oregon
- I had a total of one (1) Assistant Manager and ten (10) Traffic Assistants that reported directly to me
- I was responsible training these employees and maintaining a high standard of accuracy within the department
- During my employment I assisted with the Oregon Sports Network programming
- This entailed the scheduling of the coaches show, The Mike Bellotti Show, The Ernie Kent Show, and post-game programming
- I played an instrumental role in placing local advertiser spots within the programming, ensuring that the correct content aired based on local and national advertiser specifications
- I reported directly to the General Manager and I worked closely with Sales, Promotions, Production, News, Master Control, Engineering and Accounting to ensure the highest quality “on air” product in the markets
- I acted as the liaison, communicating possible road blocks and working towards solutions for possible issues
- I maintained the programming for the stations, which included Network, Syndicated, Barter, and Paid Programming
- I provided Program Grids to Listings vendors on a weekly basis
- I was directly responsible for quarterly reporting to Nielsen, as well as maintaining the FCC reporting
- I was directly responsible for maintaining the Public File, ensuring compliance across all stations within our group
- This was a challenge due to the majority of the stations not being at corporate headquarters
- I created Alternate Logs due to Sports Playoffs, potential weather delays or cancellations
- I provided Master Control with “Sports Procedures” every weekend, outlining the necessary plan if sports ran long
- This method gave the Board Operators a clear understanding of how to handle spot movement if necessary, to protect revenue loss
- Chambers Communications
Education
High School Diploma -
Milo Adventist Academy
Days Creek06-1992
Skills
- Relationship building and management
- Account oversight
- Networking skills
- Account development
- Operations
- Goals and performance
- Upselling
- Client rapport
- Business development and planning
- Account servicing skills
- Scheduling proficiency
- Deadline coordination
- Deadline-oriented
Timeline
Account Manager/Digital Coordinator
WQAD (ABC)
08.2021 - Current
Local Sales Assistant
KXII (Fox)
04.2021 - 08.2021
Local Sales Assistant
WQAD (ABC)
09.2019 - 04.2021
Sales Assistant
WHBF TV (CBS)
11.2017 - 06.2018
Traffic Manager
WFLD TV (Fox TV)
09.2016 - 10.2017
Traffic Manager/Program Director
KCWX TV
06.2014 - 09.2016
Manager, Commercial Operations
Fox Sports
06.2012 - 06.2014
Inventory Specialist
Gannett Broadcasting
01.2010 - 05.2012
National Traffic Coordinator
National CineMedia
09.2009 - 01.2010
Traffic Manager/Program Manager
KEZI 9 News (ABC)
02.2005 - 08.2009
High School Diploma -
Milo Adventist Academy
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