Summary
Work History
Education
Skills
Timeline
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Jennifer Locke

Fredericksburg,VA

Summary

Dynamic real estate professional with a proven track record in new home and resales, excelling in market analysis and relocation management. Expert in developing innovative property marketing strategies, fostering broker partnerships, and training teams to enhance sales performance. Achieved significant growth by implementing tailored programs, driving over 500 home sales in challenging markets.

Work History

Real Estate Broker, Associate Managing Broker

Willis Allen Real Estate, Windermere Homes & Estates
2000 - 2024
  • Built lasting referral relationships with clients through trustworthiness, professionalism, and genuine interest in their success.
  • Collaborated with other real estate professionals to expand network and referral opportunities and promote off market properties, boosting overall business growth.
  • Conducted comprehensive market analysis to accurately price properties and attract potential buyers.
  • Managed multiple property transactions simultaneously while maintaining excellent organization and communication skills.
  • Facilitated seamless relocation experiences for clients moving into or out of the area by collaborating with brokers across different regions.
  • Hired and trained new and experienced real estate agents in closing techniques maximizing capture rates.

Owner

The Locke Group, Builder Support Systems
1993 - 1999
  • Created and Implemented Builder Trade-in Program tailored to each builder and allowing move-up buyers to seamlessly transition from one home to another.
  • The program allowed builders reach untapped markets and sell over 500 homes in six years in a very difficult housing market using incentives already in place on targeted inventory.
  • Developed marketing collateral, educated and trained on-site sales staff to proficiently explain the program to prospective buyers.
  • Analyzed and evaluated all potential trade properties to determine the probability of them selling vis-a-vis the challenges of the particular home they were purchasing.



Vice President of Sales and Marketing

Harry L. Summers, Inc., Pacific Scene Builders, Weingarten, Siegel Fletcher Group,
1984 - 1993
  • Drove company branding efforts to increase market presence and brand recognition.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence
  • Developed overall marketing strategy and support implementation across all regions.
  • Established outside broker relationships and developed Broker referral programs increasing traffic to the sales center.
  • Managed, consultants in product design, interior design, design centers, market research, etc. to ensure homes met buyer needs and expectations
  • Coordinated transaction consultants including lenders, escrow and title companies to facilitate timely closings.
  • Hired and trained sales force in all regions aligning with company timelines and goals.


Education

Bachelor of Arts - Psychology

Bucknell University
Lewisburg, PA

Skills

  • New construction sales specialist
  • Resale transactions
  • Relocation management
  • Product development
  • Market analysis
  • Property marketing strategies
  • Training and mentoring
  • Effective closing coordination
  • Broker partnership programs
  • Post-close engagement programs

Timeline

Real Estate Broker, Associate Managing Broker

Willis Allen Real Estate, Windermere Homes & Estates
2000 - 2024

Owner

The Locke Group, Builder Support Systems
1993 - 1999

Vice President of Sales and Marketing

Harry L. Summers, Inc., Pacific Scene Builders, Weingarten, Siegel Fletcher Group,
1984 - 1993

Bachelor of Arts - Psychology

Bucknell University

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