Jennifer Lovinus
Muskego
Summary
Senior Manager with extensive experience at GRAINGER, specializing in market research and brand strategy. Proven ability to utilize customer insights to generate substantial business growth, exemplified by a $50M advertising initiative. Skilled in project management and promoting cross-functional collaboration to deliver measurable outcomes.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager, MRO Insights
GRAINGER
Lake Forest
01.2025 - Current
Corporate Strategy Manager - Market Insights, Brand Strategy, and Voice of Customer
GRAINGER
Lake Forest
01.2022 - 01.2025
- Leverage deep expertise in customer insights, research methodologies, and cross-functional collaboration to uncover meaningful opportunities that improve customer experience and drive business growth.
- Competitive Intelligence of the market to ensure accurate look and strategy for Executive Leadership.
- Management of Vendors and Strategic Partners; including but not limited to Contracts, Statements of Work, and Performance.
- Design and Implementation of a new approach for measuring Brand Health that drove the strategy for over $50M in TV advertising spend.
- Actualized the first Creative Testing strategy and program to fully understand the impact TV ads are making as well as allow for further refinement and development to drive bottom line growth.
- Creation and management of holistic Brand Health program across North America (U.S., Canada, and Mexico).
- Design, execution, analysis of market research and strategic studies; including but not limited to Brand Lift, Creative Testing, Packaging, Journey Mapping, Segmentation, Custom Research, and Private Brands.
- Stakeholder management with the ability to lead by influence to successfully dive cross-functional collaboration.
- Advocate the voice of the customer/market with stakeholders across the organization utilizing data and insights to tell the story and gain buy-in.
- PM for the cross-functional implementation of Qualtrics to trigger surveys from over 100K daily customer touchpoints.
Customer Category Manager
MILWAUKEE TOOL
Brookfield
01.2021 - 01.2022
- Engagement with strategic customers utilizing expertise to drive growth and gain operational efficiencies.
- Development of best-in-class category management solution for the organization.
- Focus on Brand strategy and drive alignment to ensure cohesive view across the portfolio.
- Secured initial $3M in business through expansion of product line with key customer along with yearly renewal executing at a minimum of 20% growth YoY.
- Analysis of customer business performance and market trends to develop strategic plan for sales team.
- Execution of weekly, monthly, and quarterly performance reviews along with ad hoc analysis.
- Trade Show design and communication for key customer.
CX Professional Services Program Manager
MEDALLIA
Chicago
01.2020 - 01.2021
- Management of 4 clients across multiple industries (Healthcare and Utilities) with contracts totaling $90M.
- Leveraged expertise to educate clients on program enhancements and expansions to drive positive customer experience.
- End to End planning and execution of program implementations, launches, and enhancements in SaaS platform.
- Led customer and internal team collaboration through weekly meetings, status reports, QBRs, and project management tools.
- Developed and executed strategic plan specific to client to avoid RFP and secure 5yr renewal totaling $12M.
Customer Experience Program Leader
GE HEALTHCARE
Wauwatosa
01.2019 - 01.2020
- Development and execution of the Customer Experience program for the US and Canada Regions across multiple surveys.
- Focused on taking customer feedback and transforming it into insights and actions to drive business results across the organization.
- Collaboration between sales and marketing for program success; including a fully integrated closed loop process.
- Management of third-party vendor, Medallia (SaaS platform).
- Development and launch of The Brand Promise program to showcase our customer experience program internally and with customers.
Global Product Portfolio Planning and Strategy Lead
HARLEY DAVIDSON
Milwaukee
01.2019 - 12.2019
- Project Management for the General Merchandise Portfolio Team; including seasonal product assortment.
- Spearheaded the incorporation of Voice of Dealer feedback into strategy development.
- Led the development of reporting baselines to ensure a common language for all departments.
U.S. Business Strategy & Planning Lead
HARLEY DAVIDSON
Milwaukee
01.2017 - 01.2019
- Facilitation of strategic business planning across the US Sales organization for the Dealer Network.
- Redesigned the US business planning process which aligned the strategic objectives and goals with the Field Staff and US Dealer Network.
- Development and execution of Sales and Dealer communications to ensure consistent messaging.
- Program management for large-scale strategic US initiatives.
- Development and ongoing management of quarterly B2B VOC survey; including communication, analysis, and closed loop process utilizing Medallia.
- Responsibility for the US Dealer Advisory Council; overall strategy, content development and execution of monthly & quarterly meetings.
- Execution and management of Dealer Trade Shows, Strategic Events, and Sales Field Team meetings, ensuring content mirrors company strategy and branding.
Customer Category Manager
JOHNSON CONTROLS – POWER SOLUTIONS
Glendale
01.2015 - 01.2017
- Management of 4 clients within the Aftermarket Automotive Industry - B2B2C (DIY and DIFM).
- Category captain for largest aftermarket customer, managing 1 billion retail units annually.
- Consumer and market research analysis; Brand Awareness, Segmentation, Decision Process, Competitive Shops.
- Utilization of market data (NPD, IRI, Experian, etc.) to determine market share and identify areas of opportunity.
- Management of seasonal product assortment for customers to ensure YOY growth in the categories.
- Demand planning and forecasting to ensure proper supply to meet customer and consumer needs.
- Full competitive landscape understanding to drive customer product introductions and line extensions.
- Brand & Marketing strategy development for key customers ensuring alignment on features, benefits and merchandising.
- Yearly Category Reviews to analyze assortment and expand offerings.
Category Marketing Leader
GORDON FOOD SERVICE
Kenosha
01.2010 - 01.2014
- Management of 10,000+ items and 100+ vendors/manufacturers across 3 Distribution Centers with +10% growth YOY.
- Product development for private and national brands based on consumer insights.
- Development of seasonal product assortment to drive incremental growth.
- Brand Strategy development and execution across multiple channels.
- Full P&L responsibility for the product category.
- Competitive landscape analysis to drive marketing and sales strategy as well as product assortment.
- Successful launching of new product lines – national and private brands.
- Collaboration with regional sales teams, manufacturers, and brokers to develop key growth strategies.
- Trade show development and execution to drive education and new sales with current and potential customers.
- Led a team of 6 specialists (remote and on-site team) to drive growth across their geography and our divisions.
Education
MBA -
Cardinal Stritch University
MilwaukeeBachelor of Arts -
Marquette University
Milwaukee, WISkills
- Market research
- Brand strategy
- Customer insights
- Competitive intelligence
- Project management
- Data analysis
Certification
- Business Analytics, Cornell University (2023)
- Delta Silver, Delta & Associates (2016)
Timeline
Senior Manager, MRO Insights
GRAINGER
01.2025 - Current
Corporate Strategy Manager - Market Insights, Brand Strategy, and Voice of Customer
GRAINGER
01.2022 - 01.2025
Customer Category Manager
MILWAUKEE TOOL
01.2021 - 01.2022
CX Professional Services Program Manager
MEDALLIA
01.2020 - 01.2021
Customer Experience Program Leader
GE HEALTHCARE
01.2019 - 01.2020
Global Product Portfolio Planning and Strategy Lead
HARLEY DAVIDSON
01.2019 - 12.2019
U.S. Business Strategy & Planning Lead
HARLEY DAVIDSON
01.2017 - 01.2019
Customer Category Manager
JOHNSON CONTROLS – POWER SOLUTIONS
01.2015 - 01.2017
Category Marketing Leader
GORDON FOOD SERVICE
01.2010 - 01.2014
MBA -
Cardinal Stritch University
Bachelor of Arts -
Marquette University
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