Jennifer Maas
Orange,CA
Summary
A collaborative and strategic professional with a player-coach leadership style. Experience leading multi-disciplinary groups on complex projects helping to drive revenue, customer satisfaction and brand equity. A creative problem-solver with a proactive and can-do attitude. Multi-talented Senior Manager well-versed and highly effective at developing, executing and directing key improvements to enable business enhancements and growth. Visionary leader with solid success leading business operations toward growth.
Overview
12
12
years of professional experience
Work History
Senior Manager, Marcomm
YAMAHA
03.2023 - Current
- Responsible for creating brand preference and developing programs that maximize ROI within a hub-and-spoke model, helping to optimize cross-category collaboration
- Drove 22% growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through strategic campaigns
- Developed integrated marketing plans and coordinated all activities to ensure the delivery of annual targets, KGIs, and KPIs, including market share gains, customer acquisition and brand equity
- Developed and launched a customer-centric campaign (Find Your Breakthrough) that leveraged paid media, organic social, email, and ecommerce to elevate brand preference of Yamaha guitars by 11% and sales by 8%
- Strengthened partnership marketing by enhancing programs and aligning strategies, increasing adoption rates by 15% and sales by 6%.
Senior Manager, North America Marketing Leader
ORMCO
07.2021 - 10.2022
- Provided prioritization and direction for a team of 8 during heavy reorganization, creating a well-defined strategy that increased efficiencies by 25% and increased overall revenue by 6%
- Worked closely with sales leadership to produce digital customer journey, product-centric promotions, and regional marketing campaigns to push product utilization in PSL category by 16% and take category by 8%
- Developed launch excellence plan for 4 product lines, utilizing customer insights to create compelling content for the customer journey and drive purchase
- Developed impactful value props for company brand by conducting voice of customer surveys with key opinion leaders and heavy users, translating data into effective narratives that speak directly to the end user and influence purchasing decisions
- Managed the promotional review committee process with Medical Affairs, Legal and Regulatory for the creation of promotional and internal use only materials.
Senior Marketing Manager
ASPEN MEDICAL PRODUCTS
10.2014 - 07.2021
- Head of brand and product marketing, managing a team of 10
- Responsible for P&L management and creating integrated campaigns that supported business goals and key initiatives
- Department head with seven direct reports in three departments: Marketing, Graphics and Sales Operations
- Provided direction, prioritization, and motivation for team members
- Developed master calendar and departments budgets
- Developed integrated marketing plans and product launch strategies for all products in multiple market segments
- Launched 'Deductible Reset' campaign and increase sales in our slowest period (Q4) by 13%
- Sourced and launched Highspot (sales enablement platform), increasing sales productivity and call logs by 18%
- Sourced and launched Hubspot (email marketing platform), creating a new channel to reach customers and reported an average open rate of 26.5% (industry average 15%).
Marketing Operations Specialist
TOASTMASTERS INTERNATIONAL
01.2013 - 10.2014
- Created digital campaigns to increase brand awareness, promoting membership worldwide
- Developed strategy and managed implementation of company’s website revamp
- Created a robust social strategy and increase overall engagement by 28% YOY
- Collaborated cross functionally to provide resources and insight for the company’s 'Revitalized Education Program' including video production, price, packaging, communication, and digital promotion.
Education
Masters Degree - Business Admin., Management
California State University, Fullerton
Bachelor’s of Science - Business Admin., Marketing
California State University, Long Beach
Bachelor's of Arts - Journalism, Public Relations
California State University, Long Beach
Skills
- P&L Management
- Strategy Planning & Implementation
- Critical Thinking
- Problem-solving
- Integrated Marketing Campaigns
- Leadership & Teamwork
- Data Analysis & Analytics
- Voice of Customer Training
- Thought Leader Relations
- Microsoft Office
- Salesforce
- Hubspot
- Mac & PC Platforms
- Project Management Software
- Workfront
- Jira
- Asana
Websites
Awards
- Leadership Program (Yamaha)
- President’s Kaizen Winner (Ormco)
- Top 10% Leadership Program (Ormco)
- Board Member, Speak Your Truth Today Nonprofit Organization
Timeline
Senior Manager, Marcomm
YAMAHA
03.2023 - Current
Senior Manager, North America Marketing Leader
ORMCO
07.2021 - 10.2022
Senior Marketing Manager
ASPEN MEDICAL PRODUCTS
10.2014 - 07.2021
Marketing Operations Specialist
TOASTMASTERS INTERNATIONAL
01.2013 - 10.2014
Masters Degree - Business Admin., Management
California State University, Fullerton
Bachelor’s of Science - Business Admin., Marketing
California State University, Long Beach
Bachelor's of Arts - Journalism, Public Relations
California State University, Long Beach
Similar Profiles
Amarion GriffinAmarion Griffin
Assembly Line Worker at YamahaAssembly Line Worker at Yamaha
sinjuan meriwethersinjuan meriwether
Assembly Line Production Worker at YamahaAssembly Line Production Worker at Yamaha
Malayia HarrisonMalayia Harrison
Material Handler at YamahaMaterial Handler at Yamaha
Charlie TerryCharlie Terry
Material Handler at YamahaMaterial Handler at Yamaha
Omar LunaOmar Luna
Personal Trainer at Self-employeedPersonal Trainer at Self-employeed