Jennifer Madden
Denison,TX
Summary
Forward-thinking marketing professional with proven background supporting clients with cost-effective marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target.
Overview
31
31
years of professional experience
Work History
Events Manager
Hidden Hangar Vineyard And Winery
01.2023 - Current
- Managed administrative logistics of events planning, event booking, and event promotions.
- Selected and ordered refreshments, decor and event materials.
- Liaised with clients to determine exact event requirements.
- Generated ideas to enhance and expand current event offerings.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Developed detailed event reports, documenting all aspects of each event.
Marketing Specialist
Choctaw Casino and Resort
06.2015 - 02.2022
- Produced promotional event marketing collateral, communicating with clients to assess needs and provide project updates.
- Maintained inventory of marketing literature, archive files and sample files.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created innovative and unique product branding strategies.
- Oversaw consistent application of company standards for marketing collateral.
- Organized special events to establish community relationships and maximize marketing strategies.
- Created and provided marketing material to meet business needs.
- Created product promotion plans and marketing initiatives to increase brand awareness.
- Collaborated with sales teams to strengthen client relationships and generate new revenue opportunities.
- Implemented strategies to develop and expand existing customer base.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
Realtor
Century 21
02.2013 - 06.2015
- Prepared forms needed for real estate transactions, contracts, deeds, closing statements and leases.
- Compared recently sold area properties to determine competitive market prices.
- Liaised between buyers and sellers to establish favorable prices and negotiate contract terms.
- Handled day-to-day happenings of real estate office to consistently grow client base and increase revenue.
Department Manager
JCPenney
09.1992 - 03.2011
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Communicated with managers of other departments to maintain transparency.
- Motivated associates to consistently deliver effective selling behaviors through coaching and recognition.
- Created and enforced department policies, procedures and standards to establish productivity and quality.
Education
Some College (No Degree) -
Grayson College
Denison, TXCertificate of Completion - Management Training Series
Choctaw Nation Learning & Development
Durant, OK09.2018
Skills
- Project Management
- Company Branding
- Vendor Relationship Management
- Event Type Planning
- Schedule Management
- Marketing and Promotional Materials
- Team Leadership and Motivation
- Brochure and Publication Development
- Promotions Planning Skills
- Promotional Material Organization
- Developing Creative Content
- ROI Improvements
Timeline
Events Manager
Hidden Hangar Vineyard And Winery
01.2023 - Current
Marketing Specialist
Choctaw Casino and Resort
06.2015 - 02.2022
Realtor
Century 21
02.2013 - 06.2015
Department Manager
JCPenney
09.1992 - 03.2011
Some College (No Degree) -
Grayson College
Certificate of Completion - Management Training Series
Choctaw Nation Learning & Development
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