Jennifer Madrigal
Miami,United States
Summary
Strategic Communications and Multimedia specialist offering proven leadership in analytical digital marketing with 14 years of extensive experience planning, developing, managing and implementing digital and creative marketing strategies. Polished in measuring ROIs and KPIs, preparing and managing digital marketing budgets and overseeing company's social media accounts.
Overview
16
16
years of professional experience
Work History
Communications and Social Media Manager
Miami Dade College Kendall campus
Miami, FL
04.2022 - Current
- Directed internal communications efforts and fostered development of proactive and comprehensive communications programs between leadership team and employees.
- Collaborated cross-functionally to develop story angles, thought leadership and programs to achieve maximum media exposure.
- Prepared professional, on-point and department-specific copy for diverse platforms and target audiences.
- Generated ideas and innovated social media marketing strategies for different departments and platforms.
- Leveraged tools to track social trends, identify influencers and devise successful outreach strategies.
- Identified trends through assessment of competitor activities.
- Curated, planned, produced and edited video projects to maximize engagement and develop brand content.
- Strategized and implemented public relations and promotional programs to strengthen brand and support business goals for Esports, Athletics and Tech.
- Translated creative ideas into tactical deliverables and initiatives.
- Developed quality and individualized content for websites with keyword-rich text and solid call to action statements.
- Enhanced exposure opportunities and controlled large, strategic messaging programs in Esports, Athletics, Data Analytics.
- Cultivated and developed relationships with existing and potential referral sources, identified new partners, uncovered untapped opportunities and raised brand awareness in Esports, Athletics, Data Analytics and Technology.
- Managed and maintained accurate audience data within Salesforce, utilizing advanced data analysis tools to track sales trends and generate monthly reports for strategic decision-making.
Photographer
Shutterfly Inc.
Miami, FL
08.2021 - 07.2022
- Collaborated with clients to plan shoots and boost satisfaction with photos.
- Planned and obtained original shots using innovative thinking and new techniques.
- Cropped, manipulated and performed color balance for final images.
- Photographed special events, parties and portraits.
- Explained price and package details to customers.
- Collaborated successfully with various personalities and work styles.
Digital Marketing & Social Media Strategist
Jr. Orange Bowl
Miami, FL
08.2019 - 01.2022
- Analyzed market data to determine and target key audiences or
segments. - Aligned all visual design and brand messaging elements to ensure
consistency across digital advertising and marketing platforms. - Directed social media and digital marketing strategy and initiatives to
promote brand building, guest retention, engagement,reputation, and revenue-focused activities. - Continually maintained and improved the company's reputation and
positive image by engaging with community members and addressing issues head-on. - Established long-range objectives and developed innovative strategies to help achieve objectives.
- Cultivated positive relationships with media organizations to support PR objectives.
- Collaborated with sponsors and hosts to promote events.
- Directed comprehensive PPC campaigns to increase brand awareness and boost rates of organic click-through.
- Delivered program information to the public by preparing and presenting press releases, conducting media campaigns and maintaining program-related web sites.
Social Media Manager
Manolis Projects Gallery
Miami, FL
12.2019 - 08.2020
- Recommended changes to enhance customer interest and maximize
sales. - Oversaw marketing for gallery launches, including public relations,
direct mail pieces, trade shows, sales training, and e-mail campaign. - Partnered cross-functionally to define business goals, social and digital marketing strategies and KPIs in support of business objectives.
- Directed market planning and research to identify new business
opportunities. - Prepared and disseminated press releases for company and clients.
- Performed clerical tasks for senior team members.
- Drafted social media posts and created videos with eye for viral content strategies.
- Garnered and tracked media coverage for clients, company and specific campaigns.
- Prepared monthly calendar to manage online content across multiple platforms.
Online Content Producer
Focusclips
03.2019 - 04.2020
- Posted useful, creative and timely content on social media, blog and website.
- Planned, produced and edited video projects to maximize engagement.
- Developed marketing strategies based on corporate objectives and market trends.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Spearheaded creation of blogs and social media content.
Multimedia Specialist
Paper Boutique
03.2012 - 07.2019
- Wrote social media content to increase engagement with customers.
- Created and published quality original content on selected social media networks to communicate company message.
- Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy.
- Spearheaded creation of blogs and social media content.
- Interacted with users and followers across digital platforms to encourage dialogue.
- Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
- Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
Executive Marketing Assistant
Beesion Technologies
08.2016 - 03.2019
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Coordinated activities to manage and optimize demand generation and minimize forecast variability.
- Helped sales and marketing meet business objectives through customer advocacy programs and initiatives.
- Researched production topics using internet, video archives and other informational sources.
- Compiled scripts, program notes and other material related to productions.
Marketing Communication Assistant
Imagery Creative
02.2014 - 07.2016
- Developed social media content and scheduled posts to coincide with target audience usage.
- Wrote social media content to increase engagement with customers.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
Producer
Montoya Studio
01.2015 - 06.2016
- Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
- Created and maintained production schedules and adjusted as needed to stay on track for target completion.
- Communicated schedules to production and creative teams, animation studio partners and other support staff.
- Generated original ideas and further developed ideas through research.
- Evaluated content performance to determine most compelling and relevant content and to suggest improvements.
- Coached and inspired on-air talent to be exciting and engaging.
Motion Graphics Designer
Multivision Film & Video
08.2014 - 12.2014
- Organized and created email designs and designed print materials.
- Designed and animated graphics, logo designs, branding and informational graphics for stations.
- Used video and motion assets to build brand stories across multiple mediums and channels.
- Created multimedia content for social media, digital advertising, marketing videos and customer help videos.
- Recorded video clips, organized raw media, edited footage, added music and voice-overs and performed media management.
Producer/Content Writer
Yahoo! Latino
02.2013 - 01.2014
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines.
- Performed in-depth research into topics to write clear and accurate copy.
- Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
- Collaborated with media specialists to coordinate stories and content for social media.
Assistant Producer
Plural Entertainment
07.2013 - 10.2013
- Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
- Utilized latest production techniques and available technologies to produce high performing content and drive ratings growth.
- Partnered with legal team to manage contracts for writers, directors and other entities.
- Evaluated content performance to determine most compelling and relevant content and to suggest improvements.
- Used latest editing and photography tools to tell stories.
- Communicated schedules to production and creative teams, animation studio partners and other support staff.
Assistant Producer
Fremantle Media
03.2013 - 06.2013
- Sourced and analyzed research and collected information resources to support accurate and realistic productions.
- Created and maintained production schedules and adjusted as needed to stay on track for target completion.
- Supervised production staff during planned photo shoots in studio and on location.
- Produced leads by cold calling prospects, networking at events and effectively using social media networks.
- Developed and produced infomercials and graphics packages for network clients.
- Devised and implemented strategies to create new revenue streams and cut operational costs.
Motion Graphic Designer
Univision
07.2012 - 01.2013
- Worked with artistic and technical teams to implement new software for updated animation objectives.
- Applied knowledge of anticipation and impact variables for model development.
- Developed procedures for storyboard composition, action and storytelling to complete projects.
- Worked with motion capture department to collect data for specific characters and apply to animations.
- Designed and animated graphics, logo designs, branding and informational graphics for stations.
- Implemented brand colors, style and typography in creating engaging designs both in static and animated forms.
Digital Media Producer
Viacom
06.2011 - 04.2012
- Consulted with writers, producers or actors about script changes or workshop scripts.
- Directed live broadcasts, films and recordings or non-broadcast programming for public entertainment or education.
- Compiled scripts, program notes and other material related to productions.
- Researched production topics using internet, video archives and other informational sources.
- Conducted meetings to discuss production progress and attain production objectives.
- Scheduled interviews with guests and assigned stories to optimize coverage and meet deadlines.
- Recorded video clips, organized raw media, edited footage, added music and voice-overs and performed media management.
- Utilized understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Devised and published special headlines and content for social media.
Production Assistant/Producer/Content Writer
Viacom
08.2008 - 06.2011
- Supervised schedules, met deadlines and coordinated with staff members in support of production department.
- Posted useful, creative and timely content on social media, blog and website.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Coordinated with marketing team to drive messaging and promote current campaigns.
- Followed style guidelines and writing project parameters to produce on-target deliverables.
- Authored strategic content using appropriate tone and language to meet objectives.
Production Assistant
Viacom
03.2008 - 08.2008
- Archived and logged all shot footage in established video database.
- Assembled footage into string outs, rough and final cuts.
- Organized and coordinated key communications between cast and technical crew.
- Prioritized film production scene sequence to meet deadlines and airings.
- Created and implemented social media strategy across multiple platforms to increase viewership and interaction with industry professionals.
Education
MBA - Digital Marketing & Communication Strategy
Arizona State University
Tempe, AZ06-2025
Certification - Digital Marketing Strategy
Miami Dade College
Miami, FL12-2024
Certification - Google Analytics
Google
02-2024
Certification - Inbound Marketing
HubSpot
09-2023
Bachelor of Arts - Visual Effects And Motion Graphics
Miami International University of Art & Design
Miami06.2012
Skills
- Communications leadership
- Content generation and asset management
- Strategic networking
- Adobe Suite Proficient
- Microsoft Suite proficient
- Project Management
- Communication Strategy Development
- Business performance analysis
- Social Media Strategy
- Consumer trend analysis
- Campaign development experience
- Brand development and awareness
- Online marketing and advertising
- Copywriting, editing and web development
- Data management
- Content Development
- Analytics and Reporting
- Photography and Videography
- Competitor Analysis
- Networking and Relationship Building
- Marketing Collateral
Timeline
Communications and Social Media Manager
Miami Dade College Kendall campus
04.2022 - Current
Photographer
Shutterfly Inc.
08.2021 - 07.2022
Social Media Manager
Manolis Projects Gallery
12.2019 - 08.2020
Digital Marketing & Social Media Strategist
Jr. Orange Bowl
08.2019 - 01.2022
Online Content Producer
Focusclips
03.2019 - 04.2020
Executive Marketing Assistant
Beesion Technologies
08.2016 - 03.2019
Producer
Montoya Studio
01.2015 - 06.2016
Motion Graphics Designer
Multivision Film & Video
08.2014 - 12.2014
Marketing Communication Assistant
Imagery Creative
02.2014 - 07.2016
Assistant Producer
Plural Entertainment
07.2013 - 10.2013
Assistant Producer
Fremantle Media
03.2013 - 06.2013
Producer/Content Writer
Yahoo! Latino
02.2013 - 01.2014
Motion Graphic Designer
Univision
07.2012 - 01.2013
Multimedia Specialist
Paper Boutique
03.2012 - 07.2019
Digital Media Producer
Viacom
06.2011 - 04.2012
Production Assistant/Producer/Content Writer
Viacom
08.2008 - 06.2011
Production Assistant
Viacom
03.2008 - 08.2008
MBA - Digital Marketing & Communication Strategy
Arizona State University
Certification - Digital Marketing Strategy
Miami Dade College
Certification - Google Analytics
Google
Certification - Inbound Marketing
HubSpot
Bachelor of Arts - Visual Effects And Motion Graphics
Miami International University of Art & Design
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