Summary
Skills
Work History
Education
Websites
Training
Software
BusinessAnalyst
Jennifer Maloy

Jennifer Maloy

Vice President of Sales
Sterling,VA

Summary

Growth-oriented Vice President of Sales with a strong history of surpassing revenue goals and transforming sales teams. Expertise in EdTech, higher education, K–12, and youth recreation, with a focus on enrollment, marketing, and technology-driven strategies. Skilled in enterprise software sales and go-to-market execution, successfully launching scalable solutions. Committed to data-driven decision-making and fostering long-term client relationships to drive sustainable growth.

Skills

  • Sales strategy and execution – GTM strategy, territory planning, forecasting, comp plans, and incentivizing growth
  • Team leadership and development – coaching, hiring, performance management
  • Enterprise and strategic account sales – transactional and long-cycle SaaS deals, C-suite relationships
  • New and existing business development – pipeline growth, market expansion, and churn mitigation
  • Data-driven sales management – CRM optimization, KPIs, reporting
  • Product launch and marketing alignment – enablement, positioning, adoption
  • Strategic partnerships – EDU networks, channel development
  • Proficient in implementing and managing sales enablement technologies, such as SalesLoft, Salesforce, Vidyard, ZoomInfo, AI tools, etc

Work History

Vice President of Sales

Arly by BellXcel
01.2020 - 07.2025
  • Architected and led the go-to-market strategy, driving rapid market adoption and transformative revenue growth.
  • Surpassed a four-year revenue goal in under two years, achieving 281% year-over-year growth in year two alone.
  • Drove over 500% total revenue growth in 2024, including a 380% increase in new business bookings, through strategic expansion and disciplined execution.
  • Built and scaled a high-performance sales organization from 2 to 15 reps, focused on new market penetration, customer success, and long-term retention.
  • Introduced sales operations infrastructure, including new technologies and enablement programs, to optimize team performance, forecasting accuracy, and pipeline velocity.
  • Strengthened and expanded key channel partnerships, notably with Scholastic Education, resulting in significant joint growth opportunities, and national reach.

Senior Director of Sales

Signal Vine (Now Modern Campus)
02.2019 - 12.2019
  • Served as head of sales, leading a team of 8 direct reports while also acting as a key individual contributor.
  • Spearheaded efforts to drive revenue growth and expand Signal Vine’s footprint across higher education institutions.
  • Focused on improving student engagement and enrollment outcomes by delivering a proven text-based communication platform tailored to student behavior.
  • Promoted the adoption of Signal Vine’s patented Blended Messaging technology, enabling institutions to combine CRM data and automation to create personalized, scalable student conversations.
  • Supported the development of strategic sales messaging and positioning to accelerate deal cycles and increase market penetration in a competitive EdTech landscape.

Senior Director, Member Development (Sales)

Parchment Inc.
05.2012 - 01.2019
  • Held multiple senior leadership roles across K–12 and higher education markets, driving significant revenue growth, leading successful product launches, and managing verticals and national sales teams of three to ten reps.
  • Led global K–12 sales in the last two years at the company, growing average deal size by 336%, and exceeding 136% of the new bookings target.
  • Launched new digital credential solutions, securing 16 new customers, and building a $1M+ pipeline in 6 months.
  • Managed a 14-state regional team, negotiating major state-level contracts, and exceeding sales goals.
  • Directed multiple product launches and high-performing sales teams, consistently surpassing quotas and expanding market share.

Sr. Account Executive

Blackboard Student Services (formerly Presidium Inc.)
08.2008 - 05.2012
  • I owned full lifecycle client relationships across more than 60 institutions nationwide, with responsibility for strategic growth, contract expansion, and long-term retention.
  • Specialized in promoting and implementing shared services models that modernized student support through technology-enabled solutions, virtual staffing, and business process optimization.
  • Exceeded $1.2M quota by over 30% through consultative, value-based selling upon joining the company.
  • Awarded the 'Running Man' Award for growing key account business by over 500%.
  • Maintained a 96% client renewal rate through proactive engagement and consistent delivery.
  • Managed a $4.6M portfolio, surpassing new business expansion targets by achieving 110% of a $2.5M expansion goal in 2012.

Account Executive

Parature, Inc.
01.2007 - 01.2008

• Promoted SaaS customer support and helpdesk software to drive new business in education sector.
• Conducted enterprise-level sales for Parature software, enhancing market penetration.

Account Exec, Trainer, GTM Product Manager

ProQuest / Community of Science
01.2000 - 01.2007

• Secured sales of research database solutions to Fortune 500 corporations such as Johnson & Johnson, Procter & Gamble, and AstraZeneca.
• Trained global CSA salesforce on Community of Science products following acquisition, enhancing product knowledge.
• Achieved notable sales with Dow Chemical and other industry leaders, contributing to revenue growth.

HR Specialist

Corporate Technology Group
01.1999 - 01.2000

• Managed employee recruitment processes and coordinated onboarding activities.
• Developed and implemented HR policies in alignment with corporate objectives.
• Advised management on employee relations issues and conflict resolution strategies.
• Collaborated with cross-functional teams to drive organizational culture initiatives.

Senior Technical Recruiter

TEKsystems
01.1997 - 01.1999

• Sourced qualified candidates for various technical roles across multiple industries.
• Sold recruitment services to tech companies within the Baltimore, DC area.

Education

Bachelor of Arts - Communications

California University of Pennsylvania
09.1991 - 12.1995

Training

Extensively trained in leading sales methodologies and management practices, including:

  • Sandler Sales Training & Management
  • The Challenger Sale
  • Insight Selling
  • Fanatical Prospecting
  • Corporate Visions Messaging & Positioning
  • Customer Centric Selling
  • Solution Selling
  • SPIN Selling
  • Aerotek Leadership & Management Training

Software

Salesforce

SalesLoft

VidYard

ZoomInfo

Marketo

MS Office Suite

HubSpot

AI Tools, ChatGPT, Gemini, Co-Piplot, Perplexity, Etc

GSuite

Jennifer MaloyVice President of Sales
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