Jennifer Manning
Driftwood,TX
Summary
Strategic marketing executive with 20+ years of experience driving go-to-market strategies for global technology brands. Skilled in growing partner ecosystems, enhancing brand value, and expanding market presence through OEM, CSP, ISV, and GSI collaborations. Proven leader in cross-functional team management, revenue generation, and delivering measurable results in competitive markets. A strategic thinker with expertise in leadership, financial management, and strategic planning, committed to fostering collaboration and driving organizational success through innovative solutions.
Overview
23
23
years of professional experience
Work History
Director, Enterprise Ecosystem & Partner Marketing
AMD
09.2020 - Current
- Elevated AMD's server brand value to $8.8B by driving impactful marketing strategies and strengthening partner collaborations.
- Established and led the data center partner marketing team, optimizing partner strategies, managing MDF, and aligning co-marketing efforts with business goals.
- Doubled the co-marketing partner ecosystem annually for three consecutive years, expanding AMD’s global reach and partner engagement.
- Spearheaded global demand generation initiatives, seamlessly integrating multiple marketing channels to maximize impact and drive measurable results.
- Enhanced team and cross-functional collaboration, implementing effective communication, goal-setting practices, and innovative resource allocation for improved decision-making and performance.
Worldwide Client Go To Market
AMD
03.2016 - 09.2020
- Crafted and executed impactful go-to-market strategies, forging stronger consumer and commercial client partnerships.
- Spearheaded multi-channel global demand generation campaigns, driving significant growth and market impact.
- Designed field marketing initiatives, elevating retail and channel performance across key markets.
- Strengthened partner collaboration, aligning strategic goals to deliver mutual success and measurable outcomes.
- Optimized marketing workflows and resource allocation, enhancing operational efficiency and campaign effectiveness.
Executive and Corporate Communications
AMD
10.2014 - 03.2016
- Directed executive communications for two AMD Executive Team members, aligning messaging with corporate strategy to enhance leadership visibility.
- Provided strategic marketing guidance to business leadership, driving initiatives that advanced organizational goals and strengthened messaging.
- Redesigned internal communications, spearheading the launch of a new employee intranet with enhanced navigation and content strategy.
- Developed and executed a communications plan to support IT's transition to an outsourced support model, ensuring clarity and employee engagement.
Product Marketing Manager
AMD
03.2011 - 10.2014
- Launched successful mobile products by collaborating with cross-functional teams on go-to-market strategies.
- Developed product narratives and competitive responses for Mobile platforms.
- Managed $6M consumer marketing budget, defining demand generation strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
Account Director
nFusion Group
07.2002 - 03.2011
- Developed strategic marketing plans for international brands including AMD, Nokia, and Samsung
- Led multi-million dollar account teams, implementing integrated marketing strategies
- Launched My Nokia in the U.S., achieving 22.5+ million global registered customers
Education
MBA - Graduate School of Business
Loyola University Chicago
Chicago, ILBachelor of Arts - History
The University of Texas At Austin
Austin, TX01.1992
Skills
- Strategic Planning
- Marketing Analytics
- Digital Marketing
- Channel Development
- Integrated Marketing Programs
- Product Launch
- Relationship building
- Team management
Accomplishments
- Elevated AMD's server awareness, establishing the company as a leading global tech brand
- Consistently expanded partner ecosystems, driving scalable growth and market penetration
- Successfully launched and managed multi-million dollar marketing initiatives, consistently delivering exceptional ROI
- Demonstrated ability to adapt strategies across diverse technology sectors, from enterprise solutions to consumer electronics
Websites
Awards
Top 10 Inspiring Industry Era Women Leaders 2023
AMD CEO Next 5% Award - 2021, 2022, 2023, and 2024
Timeline
Director, Enterprise Ecosystem & Partner Marketing
AMD
09.2020 - Current
Worldwide Client Go To Market
AMD
03.2016 - 09.2020
Executive and Corporate Communications
AMD
10.2014 - 03.2016
Product Marketing Manager
AMD
03.2011 - 10.2014
Account Director
nFusion Group
07.2002 - 03.2011
MBA - Graduate School of Business
Loyola University Chicago
Bachelor of Arts - History
The University of Texas At Austin
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