Jennifer Marcial
Orlando,FL
Summary
Award-winning Director of Communications and Media Relations with a proven track record in crafting and managing effective corporate communication strategies. Skilled in public relations, crisis management, and brand development, with a reputation for executing innovative media campaigns that elevate organizational visibility and align with strategic goals. Experienced in building and nurturing relationships with diverse stakeholders to successfully drive business objectives.
Overview
15
15
years of professional experience
Work History
Director of Communications and Media Relations
Orlando Economic Partnership
Orlando, Florida
08.2022 - Current
- Collaborate cross-functionally to conceptualize engaging story ideas encompassing investors, brand, business development, and public affairs.
- Produce company newsletters and press releases for diverse print and online platforms.
- Draft scripts for corporate events to align communication with organizational goals.
- Support CEO and leadership through articulate talking points and presentations aligning with organizational goals.
- Develop and implemented a comprehensive communications and media relations strategy to increase brand awareness.
- Collaborate closely with internal teams across departments to ensure consistency of message delivery.
- Cultivated relationships with local, regional, national, and international media outlets.
Editorial Board Member
Orlando Sentinel
Orlando, Florida
01.2020 - 08.2022
- Contributed to producing content in collaboration with the Editorial Board Team for the Orlando Sentinel.
- Meet weekly to discuss the latest news and opinion trends, generate publication ideas and review community topics and letters.
- Collaborated with other board members to establish guidelines for the editorial process.
- Conducted interviews with authors, editors, and publishers.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
Sr. Content Editor / Manager
El Sentinel Orlando
Orlando, Florida
02.2017 - 08.2022
- Maintained high standards across all El Sentinel media channels including web, social media, print, and special editions.
- Supported strategic planning, project management, creative content, and development of daily stories and special projects.
- Crafted, edited, and proofread high-quality content designed to deliver compelling stories, from breaking news to feature articles, effectively conveying key messages tailored to meet the interests and expectations of our readership.
- Developed content for effective editorial storytelling through multimedia production.
- Developed editorial strategies to support the organization's mission.
- Created detailed style guidelines for writers and editors.
- Coordinated with writers, designers and other stakeholders to ensure quality control.
- Organized editorial calendars to plan ahead of deadlines.
- Oversaw layout design and worked with production team members to complete daily and weekly content schedules.
Digital Publisher / Content Manager
Univision Interactive Media
Guaynabo, PR
06.2012 - 11.2016
- Supervised UnivisionPR.com online publishing team
- Developed and implemented digital publishing strategies to increase user engagement and website traffic.
- Planned news coverage, produced and published engaging Spanish-language content across digital platforms—mobile, online, and social networks—including articles, photos, slideshows, and comprehensive content packages.
- Managed social media strategy and posts for 10+ accounts
- tailored to websites, mobile apps, newsletters, and social media.
- Increased social media following from under 10K to over 1M.
Translation Account Manager
Motion Point
Coconut Creek, FL
02.2012 - 06.2012
- Oversaw multiple accounts, consistently working to meet and exceed performance goals.
- Collaborated with project managers and translators to ensure client needs were met, including proofreading translations to correct punctuation, grammar, and translation errors.
- Ensured website and omnichannel content was translated promptly and accurately.
- Proofread translations to identify and correct punctuation, grammatical, and translation errors.
- Worked with project managers to fulfill clients’ established needs, translation requirements, and project scope in a timely manner.
Digital Reporter
Miami Diario
Coconut Grove, FL
09.2011 - 06.2012
- Coordinated interviews and news coverage for South Florida events, ranging from sports and education to entertainment and politics.
- Uploaded content to the CMS, including pictures, videos, and slideshows, and published it to the website and social media platforms.
SEO Writer / Reputation Management
Nationwide Relocation Services
Margate, FL
03.2010 - 09.2011
- Created SEO-driven content for blogs.
- Devised strategies to maximize SEO functions, including keyword research, data collection, link optimization, and site auditing.
- Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-focused articles.
- Monitored social media activity and website traffic.
- Managed social media accounts by composing content, engaging with followers, monitoring activity, and researching trends.
- Aligned SEO and marketing activities with brand voice and target consumer demographics.
- Executed SEO functions, such as keyword research, data collection, link optimization, and site auditing.Executed SEO functions such as keyword research, data collection, link optimization, and site auditing.
Education
Master of Science - Communications - Journalism
Florida International University
Miami, FL12.2009
Bachelor of Science - Journalism And Political Science
University of Puerto Rico
05.2008
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Accomplishments
- 2024 Communications Award – Puerto Rican Chamber of Commerce El Josco Award
- 2023 GLAAD Award – Outstanding Spanish-Language Online Journalism for LGBTQ+ rights coverage
- 2023 Mujer Emprende Latina – Premio Mujeres de Impacto, Media and Communications category
- 2022 Chispa Florida Gaviota Award – Recognized for promoting environmental awareness and community empowerment
- 2020 Despliega tu actitud – Communications Award for community impact
- 2020 Scott Maxwell’s List – Named among “10 People Who Make Orlando a Better Place to Live”
- 2019 Congressional Recognition – Honored by U.S. Congressman Darren Soto for contributions to the Hispanic community
- Florida Society of News Editors (FSNE) Awards – Multiple 1st, 2nd, and 3rd place awards from 2018-2021 for news reporting, feature writing, and sports journalism
- Society of Professional Journalists (SPJ) Awards – 1st-3rd place awards for investigative reporting, breaking news, and disaster coverage, 2019-2022
Affiliations
- Florida Public Relations Association (FPRA) VP of Social Media and Communications
- National Association of Hispanic Journalists (NAHJ)
Timeline
Director of Communications and Media Relations
Orlando Economic Partnership
08.2022 - Current
Editorial Board Member
Orlando Sentinel
01.2020 - 08.2022
Sr. Content Editor / Manager
El Sentinel Orlando
02.2017 - 08.2022
Digital Publisher / Content Manager
Univision Interactive Media
06.2012 - 11.2016
Translation Account Manager
Motion Point
02.2012 - 06.2012
Digital Reporter
Miami Diario
09.2011 - 06.2012
SEO Writer / Reputation Management
Nationwide Relocation Services
03.2010 - 09.2011
Master of Science - Communications - Journalism
Florida International University
Bachelor of Science - Journalism And Political Science
University of Puerto Rico
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