JENNIFER MASTRAPASQUA
Raleigh,NC
Summary
Seasoned marketing leader with over 19 years of experience driving business growth through innovative marketing strategies, brand management, and advertising campaigns. Adept at leading cross-functional teams to achieve marketing goals and revenue goals across digital, print, and events channels. Strategic thinker skilled at developing data-driven marketing plans tailored to target audiences. Seeking to leverage broad expertise in brand management within the B2B market to elevate marketing impact as the next marketing director to continue my passion of serving others.
Overview
14
14
years of professional experience
Work History
Director, Brand Marketing
CAPTRUST
Raleigh
01.2020 - Current
- Responsible for developing and implementing marketing strategies to build brand awareness and drive sales growth
- Developing and executing the overall brand marketing strategy to align with business goals
- Leading market research efforts to identify target audiences, consumer insights, and marketing trends to inform branding and campaign strategies
- Managing the marketing budget and allocating resources efficiently
- Building strategic partnerships and relationships with key internal stakeholders and external agencies
- Selecting, managing, and motivating the marketing team to enable them to execute strategies effectively
- Presenting campaign results and providing strategic recommendations to executives and key stakeholders.
Senior Manager, Marketing
CAPTRUST
Raleigh
01.2015 - 01.2019
- Measuring campaign effectiveness while making data-driven optimization decisions
- Establishing brand guidelines and ensuring brand consistency across all marketing channels and collateral
- Overseeing the creation of marketing campaigns across various channels including digital marketing, social media, collateral, and events
- Manage vendor relationships and supply chain dependencies for execution.
Manager, Marketing
CAPTRUST
Raleigh
01.2010 - 01.2014
- Create detailed project plans and schedules including goals, budgets, requirements, timelines, and assignments
- Oversee day-to-day operations of marketing projects to ensure adherence to scope, budget, timeline and resources
- Develop and manage project budgets, track expenses, and ensure cost-efficiency
- Coordinate with creative, design, production teams to develop and finalize collateral.
Education
Bachelors of Business Administration -
Radford University
12.1994
Skills
- Creative Direction
- Brand Management
- Project Management
- Team Leadership
- Budget Development
- Corporate Branding
- Marketing Communications
- Advertising Management
- Brand Positioning
- Design Strategy
Accomplishments
Building a powerhouse marketing team from one graphic designer to a talented, fully integrated team of 16 marketing rock stars, while bridging sales and marketing to align business objectives and goals and evolving the brand presence within the marketplace.
Obsessions
- Marketing strategy development
- Campaign management
- Budgeting and forecasting
- Brand positioning & amazing design
- Team leadership & collaboration
- Crafting, lake life, and listening to music that makes me move
Awards
- 2015 and 2017 Innovation Award
- 2018 CAPTRUST Excellence Award
- 2020 Advisor Group MVP
Volunteer Experience
Interact, Board Member, 2022 - Present, Raleigh, NC
Dedicated to ending the cycle of domestic and sexual violence in Wake County, NC. InterAct saves lives, rebuilds lives, and secures safer futures for victims and survivors and their families.
Timeline
Director, Brand Marketing
CAPTRUST
01.2020 - Current
Senior Manager, Marketing
CAPTRUST
01.2015 - 01.2019
Manager, Marketing
CAPTRUST
01.2010 - 01.2014
Bachelors of Business Administration -
Radford University