JENNIFER MASTRAPASQUA
Marketing Director
Raleigh,NC
Summary
Seasoned marketing leader with over 19 years of experience driving business growth through innovative marketing strategies, brand management, and advertising campaigns. Adept at leading cross-functional teams to achieve marketing goals and revenue goals across digital, print, and events channels. Strategic thinker skilled at developing data-driven marketing plans tailored to target audiences. Seeking to leverage broad expertise in brand management within the B2B market to elevate marketing impact as the next marketing leader to continue my passion of serving others.
Overview
14
14
years of professional experience
Work History
Director, Marketing Operations & Brand Management
CAPTRUST
Raleigh, NC
01.2021 - Current
- Implemented effective marketing tactics to enhance brand visibility and drive revenue growth.
- Directed the development and execution of a business-aligned brand marketing strategy.
- Managed marketing budget and efficiently allocated resources.
- Built strategic partnerships and relationships with key internal stakeholders and external agencies.
- Selected, managed, and motivated marketing team members to maximize their execution of strategies
- Communicated campaign outcomes and proposed effective strategies to senior executives and relevant stakeholders.
Senior Manager, Marketing
CAPTRUST
Raleigh, NC
01.2015 - 12.2020
- Measuring campaign effectiveness while making data-driven optimization decisions
- Establishing brand guidelines and ensuring brand consistency across all marketing channels and collateral
- Overseeing the creation of marketing campaigns across various channels including digital marketing, social media, collateral, and events
- Manage vendor relationships and supply chain dependencies for execution.
Manager, Marketing
CAPTRUST
Raleigh, NC
06.2010 - 12.2014
- Create detailed project plans and schedules including goals, budgets, requirements, timelines, and assignments
- Oversee day-to-day operations of marketing projects to ensure adherence to scope, budget, timeline and resources
- Develop and manage project budgets, track expenses, and ensure cost-efficiency
- Coordinate with creative, design, production teams to develop and finalize collateral.
Education
Bachelors of Business Administration - Marketing
Radford University
12.1994
Skills
- Content Strategy & Development
- Event Planning
- Market Segmentation
- Creative Direction
- Sales Enablement
- Operations Management
- Organizational Development
- Legal and Regulatory Compliance
- Corporate Communications
- Budget Development & Oversight
Accomplishments
Building a powerhouse marketing team from one graphic designer to a talented, fully integrated team of 16 marketing rock stars, while bridging sales and marketing to align business objectives and goals and evolving the brand presence within the marketplace.
Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
Company Culture401k matchHealthcare benefitsStock Options / Equity / Profit SharingTeam Building / Company RetreatsQuote
When people use your brand name as a verb, that is remarkable.
Meg Whitman
Timeline
Director, Marketing Operations & Brand Management
CAPTRUST
01.2021 - Current
Senior Manager, Marketing
CAPTRUST
01.2015 - 12.2020
Manager, Marketing
CAPTRUST
06.2010 - 12.2014
Bachelors of Business Administration - Marketing
Radford University