Jennifer Ghanekar
Morris Plains,NJ
Summary
A seasoned social media professional with 10+ years of experience crafting and executing dynamic social media strategies that drive engagement, brand awareness, and connections.
Experience includes managing brand and executive social media, spearheading successful social selling programs for financial professionals, strong collaboration with internal clients and creative teams, content creation and curation, and managing a team responsible for social listening and reporting.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
Prudential Financial
02.2022 - Current
- Developed social content strategy to engage target audiences across platforms
- Oversight of social copy, assets, and editorial calendars
- Led team of two community managers, offering mentoring and coaching to enhance knowledge and skills
- Work with Brand Creative team to brainstorm and create new and engaging social media content
- Oversight of monthly/quarterly social media report creation, distribution, and analysis
·
Social Media Marketing Associate Manager
Prudential Financial
09.2014 - 01.2022
- Expanded small LinkedIn pilot for financial professionals (B2C) to a successful social selling and recruiting program with 2K+ participants across LinkedIn, Twitter and Facebook
- Spearheaded a social selling program for 200+ Life and Annuities Wholesalers (B2B), exceeding timeline and enrollment targets
- Developed content strategy for advisors and wholesalers. Created and curated content ensuring brand alignment.
- Managed social strategy for two senior executives and created content for 7+ executives
- Collaborated with business leaders to develop KPIs, report results (using Sprinklr, Hearsay Social) and make data-driven decisions to optimize performance
Life Insurance Development Program (2011 – 2014)
Prudential Financial
03.2011 - 09.2014
Accepted into a highly selective program with three one-year rotations in Individual Life Insurance:
- Social Media Team: Launched a compliant social selling program, boosting content volume by 300%. Created KPI dashboards and executive presentations.
- Practice Building and Marketing: Increased program participation by revamping criteria and materials. Developed the team's first email campaign.
- Service Delivery: Designed a new service model and a digital notification solution, reducing call and transaction volume.
Education
Bachelor of Science - Business Administration/Marketing
Clarion University of Pennsylvania
Clarion, PASkills
- Social Media Strategy
- Social Media Management
- Project Management
- Relationship Building
- Social Media Platforms
- Event Promotion
- Competitor Analysis
- Performance Tracking
Certification
- Advanced Social Media Strategy Certificate, Syracuse University and Hootsuite, March 2023
- ICAgile Certified Professional - Agile Marketing, December 2018
- Mini-MBA Social Media Marketing, Rutgers University, Newark, NJ, March 2013
- Associate, Life and Health Claims – International Claim Association, August 2006
Timeline
Social Media Marketing Manager
Prudential Financial
02.2022 - Current
Social Media Marketing Associate Manager
Prudential Financial
09.2014 - 01.2022
Life Insurance Development Program (2011 – 2014)
Prudential Financial
03.2011 - 09.2014
Bachelor of Science - Business Administration/Marketing
Clarion University of Pennsylvania
- Advanced Social Media Strategy Certificate, Syracuse University and Hootsuite, March 2023
- ICAgile Certified Professional - Agile Marketing, December 2018
- Mini-MBA Social Media Marketing, Rutgers University, Newark, NJ, March 2013
- Associate, Life and Health Claims – International Claim Association, August 2006
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