Jennifer Ghanekar

• Developed social content strategy to engage target audiences across platforms
• Oversight of social copy, assets, and editorial calendars
• Led team of two community managers, offering mentoring and coaching to enhance knowledge and skills
• Work with Brand Creative team to brainstorm and create new and engaging social media content
• Oversight of monthly/quarterly social media report creation, distribution, and analysis

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• Expanded small LinkedIn pilot for financial professionals (B2C) to a successful social selling and recruiting program with 2K+ participants across LinkedIn, Twitter and Facebook
• Spearheaded a social selling program for 200+ Life and Annuities Wholesalers (B2B), exceeding timeline and enrollment targets
• Developed content strategy for advisors and wholesalers. Created and curated content ensuring brand alignment.
• Managed social strategy for two senior executives and created content for 7+ executives
• Collaborated with business leaders to develop KPIs, report results (using Sprinklr, Hearsay Social) and make data-driven decisions to optimize performance

Accepted into a highly selective program with three one-year rotations in Individual Life Insurance:

• Social Media Team: Launched a compliant social selling program, boosting content volume by 300%. Created KPI dashboards and executive presentations.
• Practice Building and Marketing: Increased program participation by revamping criteria and materials. Developed the team's first email campaign.
• Service Delivery: Designed a new service model and a digital notification solution, reducing call and transaction volume.