Results-focused professional with 19 years of progressive leadership experience in strategic marketing, analytics, business development and Assisted Living. Proven ability to transform high-potential staff into outstanding leaders. Demonstrates creativity and savviness crucial to financial and operational success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Helping Businesses Enhance Their Overall Performance, Increase Profitability, and Achieve Their Marketing Goals.
GAP Strategies
Chattanooga
08.2021 - Current
Assist in developing business strategies to achieve organizational objectives
Conduct analyses to identify areas for improvement and growth opportunities
Evaluate and optimize business processes to enhance efficiency
Provide recommendations for cost reduction and resource utilization
Advise on organizational structure, culture, and leadership development
Implement change management strategies to improve overall effectiveness
Conduct market research to identify industry trends and competitor activities
Analyze data to provide insights for decision-making
Review financial statements and performance metrics to assess the financial health of the business
Identify potential risks and develop risk mitigation strategies
Ensure compliance with industry regulations and standards
Provide training programs for staff development and skill enhancement
Develop market entry strategies and marketing plans
Develop brand positioning and messaging strategies
Provide expertise in digital marketing channels (social media, SEO, PPC, email marketing, etc.)
Optimize online presence and drive digital marketing campaigns
Identify target customer segments and develop tailored marketing strategies
Use data analytics to measure and analyze the performance of marketing campaigns.
Regional Director for District 29
Tennessee House of Representative Mike Carter
Chattanooga
01.2013 - 01.2021
Represented Rep.Carter at speaking engagements, fundraisers, and Town Hall meetings
Analyzed and interpreted policies, legislation, and public issues
Contributed to project development, planning, and completion
Developed and maintained the brand and identity of Representative Mike Carter
Coordinated with team members to deliver project requirements and meet deadlines.
Executive Director
Morning Pointe of Collegedale at Greenbriar Cove
Collegedale
10.2015 - 08.2020
100 percent occupancy without loss revenue for 100 days
Responsible for the overall leadership and management of the assisted living facility
This includes ensuring the well-being and satisfaction of residents, managing staff, overseeing financial operations, and maintaining compliance with regulations
Ensure compliance with all relevant regulations and licensing requirements
Stay informed about changes in laws and regulations affecting assisted living facilities
Build and maintain positive relationships with residents, families, and the local community
Represent the facility in community events and activities
Ensure the health, safety, and well-being of residents
Oversee the development and implementation of individualized care plans
Recruit, train, and supervise staff
Conduct performance evaluations and provide ongoing feedback
Develop and manage the budget for the facility
Monitor financial performance and implement cost-effective measures.
Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
VP Executive Director of Business Development
ERMC
Chattanooga
01.2013 - 01.2015
Drove company revenue through finance, market research, sales, and planning
Increased revenue by 40% through metrics, strategy, and marketing
Developed strong relationships with business, fundraising, and political associations
Growth Development strategies
Marketing campaigns rolled out
Hired and trained a talented team, growing revenues by 35%.
Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
Senior Executive Director of Security/ Business Development
ERMC
12.2007 - 01.2013
Drove company revenue through finance, market research, sales, and planning
Growth Development strategies
Start up for a new Division, ERMC Security Solutions
Spearheaded sales, negotiations, and conflict resolution
Managed 30 properties and security accounts
Wrote policies, procedures, and training seminars
Rolled out Tiger Paw Security software rollout minimum of 100 properties
Responsible for all Security reports reviewed and approved for the legal department
Increased sales by 30% over a two-year period.
Education
Bachelor of Arts - Business/Communication/Marketing
Bryan College
Dayton, TN
05.1999
Skills
Growth Development
Marketing and PR expert
Leadership
AI - fluid understanding
Cross-Cultural Competence
Coaching and Training
Driven
Public Speaking
Troubleshooting
Interpersonal Communication
Task Prioritization
PPE use
Microsoft Word
MS Office
Google Drive
Accomplishments
Morning Pointe - Best property award for Fiscal year/operational 2019
Chatter Magazine -Top 20 under 40 Business Leaders in Chattanooga 2013
ERMC: Leadership award for Business Development 2012
The Chattanoogan Hotel: Extreme Team Leader Award 2005
References
TN State Senator- Todd Gardenhire, 423-888-6403
ERMC President, Eddie Russell, 423-718-1583
Memorial Hospital/ On Point- Phyllis Maynor, 423-304-2429
Community Service
Senior Campaign Manager- Tennessee House of Representative Mike Carter
Partnership – Dancing with The Chattanooga Stars- Dancer – 2014 Raised $20k.
Partnership – Dancing with the Chattanooga Stars Co-Chair-2015-2016
UTC Athletic Committee Member 2015
Memorial Foundation- Pink co-chair Finance Committee Member 2015
Partnership- Dancing with the Chattanooga Stars- Judge 2017
Tennessee State Board Member of “Volunteer Tennessee”-
Board Member of American Cancer Society -2019-current
American Heart Association committee member- Current
Certification
Assisted Living Licenses
Certificates from online- continuing education for AI
Timeline
Helping Businesses Enhance Their Overall Performance, Increase Profitability, and Achieve Their Marketing Goals.
GAP Strategies
08.2021 - Current
Executive Director
Morning Pointe of Collegedale at Greenbriar Cove
10.2015 - 08.2020
Regional Director for District 29
Tennessee House of Representative Mike Carter
01.2013 - 01.2021
VP Executive Director of Business Development
ERMC
01.2013 - 01.2015
Senior Executive Director of Security/ Business Development
ERMC
12.2007 - 01.2013
Bachelor of Arts - Business/Communication/Marketing
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.
<ul><li>Facilitate collaboration with Grades 3–5 teachers to design and adapt instructional plans and materials that meet students’ diverse cultural, developmental, and academic needs.</li><li>Conduct classroom observations and provide actionable, strengths-based coaching—offering real-time and post-observation feedback to enhance teaching practices and student engagement.</li><li>Lead schoolwide curriculum initiatives, planning and implementation of a standards-aligned curriculum, model best instructional practices through demonstration lessons, and facilitate data-driven intervention meetings, resulting in a 3% increase in EOG scores across Grades 3–5.</li><li>Collaborate with administrators on weekly instructional walk-throughs, staff development, and continuous schoolwide academic improvement.</li><li>Promote professional growth by facilitating training and reflective practices aligned with school and district goals.</li><li>Assist in selecting and implementing instructional materials and resources in line with school improvement and strategic plans.</li><li>Collaborate with administrators, teachers, families, and community partners to foster instructional alignment and academic improvement.</li></ul> at Durham Charter School<ul><li>Facilitate collaboration with Grades 3–5 teachers to design and adapt instructional plans and materials that meet students’ diverse cultural, developmental, and academic needs.</li><li>Conduct classroom observations and provide actionable, strengths-based coaching—offering real-time and post-observation feedback to enhance teaching practices and student engagement.</li><li>Lead schoolwide curriculum initiatives, planning and implementation of a standards-aligned curriculum, model best instructional practices through demonstration lessons, and facilitate data-driven intervention meetings, resulting in a 3% increase in EOG scores across Grades 3–5.</li><li>Collaborate with administrators on weekly instructional walk-throughs, staff development, and continuous schoolwide academic improvement.</li><li>Promote professional growth by facilitating training and reflective practices aligned with school and district goals.</li><li>Assist in selecting and implementing instructional materials and resources in line with school improvement and strategic plans.</li><li>Collaborate with administrators, teachers, families, and community partners to foster instructional alignment and academic improvement.</li></ul> at Durham Charter School
Assisting participants to access the community in a safe and practical manner, supporting them through emotional waves and helping them to regulate their emotions. Assisting with meal preparation, helping participants to achieve their NDIS goals, motivating them to make their own choices and supporting those choices. Actively and positively encouraging them to try new things whilst also disclosing potential risks and outcomes. at Dynamic Ability SupportAssisting participants to access the community in a safe and practical manner, supporting them through emotional waves and helping them to regulate their emotions. Assisting with meal preparation, helping participants to achieve their NDIS goals, motivating them to make their own choices and supporting those choices. Actively and positively encouraging them to try new things whilst also disclosing potential risks and outcomes. at Dynamic Ability Support
<ul>
<li>Drove sales growth by managing sales team in ProTrade building materials sector.</li>
<li>Expanded partnerships by developing pipeline for new business opportunities focusing on the ProTrade.</li>
<li>Analyzed sales data to identify trends and propose strategies for growth in building material product categories.</li>
<li>Monitored store performance against profit goals to ensure financial success.</li>
<li>Coached employees to enhance skills and drive sales through effective leadership.</li>
<li>Oversaw recruitment processes to maintain optimal staffing levels across all teams.</li>
<li>Managed multiple installation projects while adhering to strict deadlines and quality standards.</li>
</ul> at PC Home Center<ul>
<li>Drove sales growth by managing sales team in ProTrade building materials sector.</li>
<li>Expanded partnerships by developing pipeline for new business opportunities focusing on the ProTrade.</li>
<li>Analyzed sales data to identify trends and propose strategies for growth in building material product categories.</li>
<li>Monitored store performance against profit goals to ensure financial success.</li>
<li>Coached employees to enhance skills and drive sales through effective leadership.</li>
<li>Oversaw recruitment processes to maintain optimal staffing levels across all teams.</li>
<li>Managed multiple installation projects while adhering to strict deadlines and quality standards.</li>
</ul> at PC Home Center