Jennifer McFarland
Chattanooga,TN
Summary
Results-focused professional with 19 years of progressive leadership experience in strategic marketing, analytics, business development and Assisted Living. Proven ability to transform high-potential staff into outstanding leaders. Demonstrates creativity and savviness crucial to financial and operational success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Helping Businesses Enhance Their Overall Performance, Increase Profitability, and Achieve Their Marketing Goals.
GAP Strategies
08.2021 - Current
- Assist in developing business strategies to achieve organizational objectives
- Conduct analyses to identify areas for improvement and growth opportunities
- Evaluate and optimize business processes to enhance efficiency
- Provide recommendations for cost reduction and resource utilization
- Advise on organizational structure, culture, and leadership development
- Implement change management strategies to improve overall effectiveness
- Conduct market research to identify industry trends and competitor activities
- Analyze data to provide insights for decision-making
- Review financial statements and performance metrics to assess the financial health of the business
- Identify potential risks and develop risk mitigation strategies
- Ensure compliance with industry regulations and standards
- Provide training programs for staff development and skill enhancement
- Develop market entry strategies and marketing plans
- Develop brand positioning and messaging strategies
- Provide expertise in digital marketing channels (social media, SEO, PPC, email marketing, etc.)
- Optimize online presence and drive digital marketing campaigns
- Identify target customer segments and develop tailored marketing strategies
- Use data analytics to measure and analyze the performance of marketing campaigns.
Regional Director for District 29
Tennessee House of Representative Mike Carter
01.2013 - 01.2021
- Represented Rep.Carter at speaking engagements, fundraisers, and Town Hall meetings
- Analyzed and interpreted policies, legislation, and public issues
- Contributed to project development, planning, and completion
- Developed and maintained the brand and identity of Representative Mike Carter
- Coordinated with team members to deliver project requirements and meet deadlines.
Executive Director
Morning Pointe of Collegedale at Greenbriar Cove
10.2015 - 08.2020
- 100 percent occupancy without loss revenue for 100 days
- Responsible for the overall leadership and management of the assisted living facility
- This includes ensuring the well-being and satisfaction of residents, managing staff, overseeing financial operations, and maintaining compliance with regulations
- Ensure compliance with all relevant regulations and licensing requirements
- Stay informed about changes in laws and regulations affecting assisted living facilities
- Build and maintain positive relationships with residents, families, and the local community
- Represent the facility in community events and activities
- Ensure the health, safety, and well-being of residents
- Oversee the development and implementation of individualized care plans
- Recruit, train, and supervise staff
- Conduct performance evaluations and provide ongoing feedback
- Develop and manage the budget for the facility
- Monitor financial performance and implement cost-effective measures.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
VP Executive Director of Business Development
ERMC
01.2013 - 01.2015
- Drove company revenue through finance, market research, sales, and planning
- Increased revenue by 40% through metrics, strategy, and marketing
- Developed strong relationships with business, fundraising, and political associations
- Growth Development strategies
- Marketing campaigns rolled out
- Hired and trained a talented team, growing revenues by 35%.
- Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
Senior Executive Director of Security/ Business Development
ERMC
12.2007 - 01.2013
- Drove company revenue through finance, market research, sales, and planning
- Growth Development strategies
- Start up for a new Division, ERMC Security Solutions
- Spearheaded sales, negotiations, and conflict resolution
- Managed 30 properties and security accounts
- Wrote policies, procedures, and training seminars
- Rolled out Tiger Paw Security software rollout minimum of 100 properties
- Responsible for all Security reports reviewed and approved for the legal department
- Increased sales by 30% over a two-year period.
Education
Bachelor of Arts - Business/Communication/Marketing
Bryan College
Dayton, TN05.1999
Skills
- Growth Development
- Marketing and PR expert
- Leadership
- AI - fluid understanding
- Cross-Cultural Competence
- Coaching and Training
- Driven
- Public Speaking
- Troubleshooting
- Interpersonal Communication
- Task Prioritization
- PPE use
- Microsoft Word
- MS Office
- Google Drive
Accomplishments
- Morning Pointe - Best property award for Fiscal year/operational 2019
- Chatter Magazine -Top 20 under 40 Business Leaders in Chattanooga 2013
- ERMC: Leadership award for Business Development 2012
- The Chattanoogan Hotel: Extreme Team Leader Award 2005
References
- TN State Senator- Todd Gardenhire, 423-888-6403
- ERMC President, Eddie Russell, 423-718-1583
- Memorial Hospital/ On Point- Phyllis Maynor, 423-304-2429
Community Service
- Senior Campaign Manager- Tennessee House of Representative Mike Carter
- Partnership – Dancing with The Chattanooga Stars- Dancer – 2014 Raised $20k.
- Partnership – Dancing with the Chattanooga Stars Co-Chair-2015-2016
- UTC Athletic Committee Member 2015
- Memorial Foundation- Pink co-chair Finance Committee Member 2015
- Partnership- Dancing with the Chattanooga Stars- Judge 2017
- Tennessee State Board Member of “Volunteer Tennessee”-
- Board Member of American Cancer Society -2019-current
- American Heart Association committee member- Current
Certification
Assisted Living Licenses
Certificates from online- continuing education for AI
Timeline
Helping Businesses Enhance Their Overall Performance, Increase Profitability, and Achieve Their Marketing Goals.
GAP Strategies
08.2021 - Current
Executive Director
Morning Pointe of Collegedale at Greenbriar Cove
10.2015 - 08.2020
Regional Director for District 29
Tennessee House of Representative Mike Carter
01.2013 - 01.2021
VP Executive Director of Business Development
ERMC
01.2013 - 01.2015
Senior Executive Director of Security/ Business Development
ERMC
12.2007 - 01.2013
Bachelor of Arts - Business/Communication/Marketing
Bryan College
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