Jennifer McKinley
Senior Executive
Ellicott City,MD
Summary
- Significant strategic, marketing, and operational experience. Exemplary client relationship, business development and general management skills.
- Demonstrated success in building from scratch global luxury consumer brands and running the operations of start-up companies.
- Demonstrated success in advising senior management companies on strategies to address a broad range of complex business problems in the United States, the United Kingdom, Brazil, Argentina, throughout Asia (Hong Kong, Singapore, Malaysia, Indonesia, India), Australia and New Zealand.
- Extensive experience in analyzing market dynamics and evaluating competitive environments leading to recommendations and implementable action plans designed to increase shareholder value.
- New product development experience from initial concept and design stage to market launch, including sourcing, pricing and branding.
- Strong post-merger integration experience gained through four client merger experiences.
- Excellent project management, communication, and interpersonal skills developed through leading cross-functional client and consultant teams during analysis and implementation phases and presenting recommendations to executive management of client organizations.
Overview
36
36
years of professional experience
Work History
Founder and CEO
Cor LLC
San Francisco + Auckland
01.2008 - Current
- Following the success of the launch of the skincare line, Cor, under the umbrella company of Plank, sold interest in Plank and spun off Cor into a stand-alone company
- Successes have included:
- Launched the brand in the USA, Canada, the UK, Russia, Japan, Australia, New Zealand, Singapore, Scandanavia, Hong Kong and Mainland China
- Have secured prestigious distribution at stores such as Harrod’s, Harvey Nichols, TSUM, Space NK, Fred Segal, Stanley Korshak, Bliss, CO Bigelow
- Won numerous awards in the beauty industry
- Achieved profitability in year 3 and have remained profitable since
- Have built an international “virtual” team of sales representatives, distributors, manufacturing facilities, PR agencies, lawyers, and others required
- Manage and execute all operational processes including sales, marketing, customer service, logistics, finance, as well as led the liaison with trademark and corporate lawyers, tax accountants, bankers
- Built a solid following among the press and celebrities
Certified Profit First Professional
The Beauty Of Profit First Ltd
Auckland
03.2020 - Current
- Independent consultant to small business owners regarding cash flow management, operational processes, pricing and profitability
- Completed 80 Profit First implementations for New Zealand and USA based small businesses
Founder and CEO
Spa Simplu LLC
San Francisco
01.2012 - 01.2017
- Following the design and launch of a new, innovative hot towel steamer equipment and system for use in spas and salons, sold the company and all of its assets to an industry leader who has incorporated the Spa Simplu product suite into their own offering.
General Manager and Partner
Plank, LLC
Boston
01.2005 - 01.2008
- Responsible for developing, managing, and executing the overall marketing, financial and operational strategy for Plank, a luxury consumer goods company that was founded in 2004
- Successes have included:
- Launched the brand in the USA at leading retailers such as Stanley Korshak, Design Within Reach, Henri Bendels and Takashimaya
- Grew sales to $400,000 annually by Year 2
- Launched the skincare line, Cor as a separate line of business
- Managed and executed all operational processes including sales, marketing, customer service, logistics, finance, book-keeping, as well as led the liaison with trademark and patent lawyers, tax accountants, bankers
- Following an increasing passion for Cor, the skincare line, sold off the 45% interest in Plank to spin off Cor into a stand-alone company
- Currently sole owner of Cor.
SVP, Global Technology
Monster Worldwide
Boston
01.2004 - 05.2005
- Strategic Systems
- Reporting directly to the, , designed and built a new team within the organization whose mandate was to be the liaison point between the business units and the IT Department
- Sat on the Executive Committee of the company along with each business unit head
- Responsibilities included:
- Designed and hired an internal consulting group to liaise between the business units and the IT department across all lines of business and geographies
- Managed a global team of 60 systems analyst and program managers
- Designed and managed a company-wide, global process improvement and off-shoring initiative to decrease operating costs, improve productivity while simultaneously improving customer satisfaction scores
- Managed an operating budget of $17 million
Associate Partner
IBM Corporation, MAINSPRING INC
Boston
01.2000 - 01.2004
- Business Consulting Services
- Responsible for selling and leading delivery of strategy and process improvement studies for clients, with a particular emphasis on marketing and customer strategy and process improvements across all financial services, consumer goods and retailing, and IBM’s internal consulting practices
- In Q4 2003, sold and engagement managed 4 projects totaling approximately $1.3 million
- Projects included:
- Helping IBM to set up a post-merger integration office in IBM’s Corporate Development division
- Developing and driving execution of IBM’s global resources strategy within India, China, Eastern Europe and other emerging markets
- Designing a marketing and thought leadership program for IBM’s Strategic Outsourcing division
- Conducting a brand audit for a prominent East Coast venture capital firm
- Developing a brand strategy for a start-up technology company
- Negotiating a broad partnership deal between a leading portal and a leading financial services provider
- Led the creation of a transformational opportunity for a company that lends against receivables, evaluating the feasibility of developing an ASP offering
- Authored white papers and studies, including the following topics:
- Driving an Operational Model that Integrates Customer Segmentation with Customer Management”
- Customers are Unhappy: Now What?”
- Collaborating with Your Customers to Drive Innovation in the Product and Service Development Process”
- Customer Segmentation: Driving Insights Throughout the Organization”
- The Value of Community: Does Community Create Economic Value?”
- Crafting a Customer Relationship Management Strategy”
- The Customer is King: 10 Marketing Directives”
- Business Agenda 2001”
- Alliance Strategies: Get With It or Get Left Behind”
- Creating Real Economic Value in Act II of the Internet Economy”
- Built the membership of Mainspring’s Executive Council, renamed, the IBM Institute for Business Value, to 80 members of EVPs and SVPs in Fortune 1000 companies
- Key note speaker at several conferences including:
- Fast Company 2001 conference on the Internet economy
- Broadvision Inner Circle programs in Chicago and New York City on Act II of the Internet economy
Managing Director
FLEETBOSTON FINANCIAL
Boston
01.1999 - 12.2000
- Commercial Marketing and Planning
- Reported in to one of the two Presidents of the Company
- Promoted from Director of Marketing Strategy, Global Financial Services youngest employee to be promoted to Level One staff
- Responsible for developing business line strategies and executing integrated marketing programs for Middle Market, Fleet Capital and Global Services of the bank
- Responsibilities included managing staff of 20 in the areas of Planning and Analysis, Pricing and Profitability Analysis, Marketing and Sales Support Programs, Client Information and Database Marketing
- Significant achievements include:
- Team leader for Institutional Sales and Marketing post-merger integration team, following BankBoston’s merger with Fleet Financial Group
- Managed the post-merger integration strategy development for BankBoston, BancBoston Robertson Stephens, and BancBoston Capital in Europe
- Developed and executed strategic marketing plans for each line of business focusing on relationship marketing and lead generation programs for Middle Market companies
- Developed marketing plan for Cash Management Internet development team
- Established a cross-product business unit to market Cash Management, Global Trade and Investor Services to Global 2000 companies operating across Latin America
- Wrote presentations for the Vice-Chairman regarding the future of Institutional and Investment Banking.
Case Leader
THE BOSTON CONSULTING GROUP
Melbourne, Mumbai, Kuala Lumpur, Jakarta, Boston
01.1995 - 01.1998
- Joined BCG Melbourne in early 1995 as a consultant
- Selected for an international rotation in South East Asia in late 1995
- Worked throughout Asia from 1995-1997
- Transferred to Boston in January 1998
- Promoted to Case Leader in March 1997
- Responsibilities included defining key issues and work plans, structuring analysis, leading client/case teams, managing communications with clients, developing recommendations, overseeing the implementation of recommendations, and recruiting and mentoring consultants
- Selected to represent BCG as guest speaker at Asia conference on the topic “Avoiding stalemate in gasoline retailing: emerging markets”
- Assignments included:
- Led post-merger integration of customer services and sales force group of leading New York-based consumer goods company
- Led facilitation of process reengineering with client team members at Asia-Pacific offices of world’s leading credit card company
- Co-led strategy development for marketing and retailing division of largest company in Indonesia
- Developed market entry strategy into India for US-based consumer goods multinational
- Led two client teams to develop domestic and international strategies for Malaysian gasoline retailer
- Analyzed key issues and drivers of shareholder value and developed framework for determining key strategies for success in the airline industry worldwide
- Determined optimal capital structure for pulp and paper company
- Determined inventory reduction program for three regional airlines in Australia.
Associate
MARAKON ASSOCIATES
Melbourne
01.1994 - 02.1995
- Determined distribution channel economics for computer company
- As a result, redesigned channel participation and operating strategies
- Developed tactical pricing strategy for wireless telecommunications company.
Account Director
AIM Direct Ltd
Auckland
01.1992 - 01.1993
- Conducted market and competitive analyses, reviewed clinical studies, prepared and implemented strategic marketing plans and direct marketing programs for 3M Pharmaceuticals, Roche Products and AMCAL Chemists:
- Launch strategy for respiratory products: exceeded 6-month forecast by 28%
- Marketing plans for non-narcotic analgesic, topical hydrocortisone, topical NSAID, systemic anti-acne and osteoporosis drugs
- Repositioning of anti-angina product after changes in the competitive environment
- Development of “frequent customer” loyalty program to market products to pharmacists.
Marketing Manager
ASIAN SOURCES MEDIA GROUP
01.1990 - 01.1991
- Developed and managed implementation of marketing plans for trade journals: Asian Sources Computer Products, Asian Sources Electronics, Asian Sources Timepieces
- Developed and implemented circulation direct marketing programs; increased subscriptions by 32%
- Developed and implemented advertising sales support programs: increased inquiries to advertisers by 14%
- Managed staff of 5 including database specialist, creative staff and marketing assistants.
Marketing Assistant
NATIONAL AUSTRALIA BANK
Auckland
01.1987 - 01.1989
- Conducted research and assisted in development and launch of retail banking products as the bank was starting up in New Zealand
- Coordinated national public relations and branch opening program for launch of Bank
- Created alliance with National Heart Foundation: raised $30 million for Bank; $750,000 for Foundation.
Education
Master of Business Administration -
Bachelor of Management Studies (Honours) -
Skills
Seasoned executive who has translated corporate experience into successful entrepreneurial ventures
Hands on operational, process improvment, brand development and financial management of luxury consumer packaged goods companies
Negotiation experience in supply chain and in strategic partnership development
Timeline
Certified Profit First Professional - The Beauty Of Profit First Ltd
03.2020 - Current
Founder and CEO - Spa Simplu LLC
01.2012 - 01.2017
Founder and CEO - Cor LLC
01.2008 - Current
General Manager and Partner - Plank, LLC
01.2005 - 01.2008
SVP, Global Technology - Monster Worldwide
01.2004 - 05.2005
Associate Partner - IBM Corporation, MAINSPRING INC
01.2000 - 01.2004
Managing Director - FLEETBOSTON FINANCIAL
01.1999 - 12.2000
Case Leader - THE BOSTON CONSULTING GROUP
01.1995 - 01.1998
Associate - MARAKON ASSOCIATES
01.1994 - 02.1995
Account Director - AIM Direct Ltd
01.1992 - 01.1993
Marketing Manager - ASIAN SOURCES MEDIA GROUP
01.1990 - 01.1991
Marketing Assistant - NATIONAL AUSTRALIA BANK
01.1987 - 01.1989
Yale University Graduate School of Management - Master of Business Administration,
Waikato University - Bachelor of Management Studies (Honours),