Jennifer McMahon
Tucson,AZ
Summary
Seasoned marketing and sales professional with over 20 years of experience in the media industry. Demonstrated history of surpassing sales targets and driving brand awareness through innovative campaign management and strategic advertising solutions. Exceptional at building client relationships and leading teams to achieve organizational goals. Dedicated to leveraging analytical and creative skills to deliver impactful results and drive business growth.
Overview
21
21
years of professional experience
Work History
Strategic Marketing & Advertising Specialist
Cox Media
Tucson, AZ
04.2022 - Current
- Achieved top nationwide sales status, securing the Torch Award and President's Club award by leading 109 sales reps in budget adherence and revenue generation in my first year and continuing into the second year.
- Crafted and executed multi-channel customer acquisition strategies, focusing on Streaming - OTT/CTV, with attribution, significantly increasing market penetration.
- Listened to customer needs to identify and recommend best products and services.
- Identified customer needs by asking questions and advising on best solutions.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Developed strategies to target potential customers through various channels including search engine optimization, pay-per-click advertising, display ad networks and retargeting campaigns.
- Monitored competitors' activities in order to remain competitive in the marketplace.
- Collaborated with design teams on creative concepts for advertisements that were visually appealing and effective at conveying a message.
- Tracked performance metrics such as click-through rates and cost per acquisition to evaluate campaign effectiveness.
- Optimized existing campaigns to maximize ROI by making adjustments based on findings from data analysis.
- Cultivated relationships with key decision makers, C-Suite, through regular client visits and follow-up calls.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
Digital Director of Sales
Strategus
01.2019 - 01.2022
- Territory includes Arizona, New Mexico, Nevada, and the entire United States.
- Developed targeted marketing strategies to attract prospective clients and increase sales revenue.
- Implemented core values to oversee the organization's Culture team
- Successfully organized and orchestrated Monday morning company meetings via Zoom, engaging both remote team members and office staff.
- Established key performance indicators to measure success of digital initiatives.
Senior Account Executive
KMSB Fox 11-TV/KTTU My 18-TV
Tucson, Arizona
05.2005 - 01.2019
- #1 in Sales, 14 years in a row – Agency, Direct, New Business, and Digital.
- Outstanding networker, lead generator, and prospecting for new business.
- Developed and executed strategic marketing plans to increase product sales.
- Identified potential customers and built relationships with them.
- Conducted extensive market research to develop competitive pricing strategies.
- Collaborated with cross-functional teams to drive successful product launches.
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
- Skilled in creating, vetting, and implementing station packages, taking to market, and closing new and existing advertisers.
Account Executive
KVOA-4 NBC TV
Tucson, Arizona
01.2004 - 05.2005
- Cultivated new business through proactive prospecting to form lasting partnerships with the station.
- Shaped clients' on-air image, provided creative direction, and increased awareness of their brand identity.
- Demonstrated a track record of always attaining or outshining monthly and yearly budgetary goals.
- Demonstrated effective leadership skills while directing efforts to facilitate agreements on terms of transactions as well as optimize credit operations
Education
Bachelor of Science - Strategic Management
Sacramento State University
Skills
- Multi-Platform Selling - OTT/CTV, Linear/Broadcast, Cable, Social, Digital Strategies
- Client Retention and Acquisition
- Consistent/Effective Prospecting
- New Business Development
- Data Analysis & Reporting
- Campaign Launch & Management
- Idea Brainstorming
- Marketing Strategies
- Self Motivation
- Analytical/Critical Thinking
- Teamwork and Collaboration
- Team Building and Leadership
Affiliations
- Governor’s Commission of Service and Volunteerism
- Southern Arizona Arts and Cultural Alliance-President/Emeritus
- American Advertising Federation - Member
Accomplishments
- Torch Award - #1 Nationwide - Presidents Club 2023
- 14 years - #1 Fox/KMSB
References
References available upon request.
Timeline
Strategic Marketing & Advertising Specialist
Cox Media
04.2022 - Current
Digital Director of Sales
Strategus
01.2019 - 01.2022
Senior Account Executive
KMSB Fox 11-TV/KTTU My 18-TV
05.2005 - 01.2019
Account Executive
KVOA-4 NBC TV
01.2004 - 05.2005
Bachelor of Science - Strategic Management
Sacramento State University