Summary
Overview
Work History
Education
Skills
Timeline
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Jennifer McMurdy

Moseley,VA

Summary

Innovative business owner with over 20 years experience in communications, marketing and leadership. Collaborative professional committed to nurturing relationships with team members, partners and media. Extensive experience in relationship building and forming a sense of community. Excellent time management, problem-solving and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content. Well-versed in both online and traditional marketing approaches. Adept in creating and implementing effective social media strategies across multiple platforms. Results-oriented and strategic in achieving marketing and company goals.

Overview

27
27
years of professional experience

Work History

Small Business Co-Owner

Capitol Home Inspections
06.2003 - Current
  • Manage day-to-day business operations.
  • Consult with clients to assess needs and propose optimal solutions.
  • Hire, train and lead employees to perform daily business functions.
  • Evaluate suppliers to maintain cost controls and improve operations.
  • Monitor market conditions to set accurate service pricing and take advantage of emerging trends.
  • Organize and attend trade shows and special events to showcase our business, network with other businesses and attract new customers.
  • Use knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
  • Conduct market research to discover customer needs and analyze competitor trends.
  • Oversee business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
  • Develop and implement marketing strategies to generate new customers and increase sales and profit margins.
  • Evaluate program effectiveness to determine ROI.
  • Oversee social media presence and align posts to include branding and trending ideas.
  • Develop and promote brand, images and identity to media and public.
  • Write engaging articles to control information and public opinion.
  • Identify metrics to measure and evaluate effectiveness of marketing plan.
  • Review marketing materials for brand accuracy and trending design.
  • Guide employees in strategic communications.
  • Draft speeches for company events and advise on media talking points.
  • Collaborate to develop integrated branding and unified messaging.
  • Cultivate strong corporate image and identity with clear branding.

Marketing Director

Kaplan Test Prep
01.1997 - 11.2002
  • Built strong relationships with students and industry professionals.
  • Managed staff of over 50 teachers and advisors.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Planned and executed events to increase qualified leads.
  • Conducted market analysis to identify trends and opportunities.
  • Developed and presented marketing plans to Executive Directors.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Continually maintained company's reputation and positive image.
  • Managed budget and resources to maximize marketing ROI.

Education

Bachelor of Science - Mass Communications ~ Concentration in Copywriting

Virginia Commonwealth University
Richmond, VA
05.1998

Skills

  • Business Growth
  • Oversee Corporate Identity
  • Marketing Strategies
  • Creative Messaging
  • Professional Copywriting
  • Social Media Content Development
  • Blog Posts
  • Building and Sustaining Relationships
  • Professional Correspondence Writing
  • Public and Media Relations

Timeline

Small Business Co-Owner

Capitol Home Inspections
06.2003 - Current

Marketing Director

Kaplan Test Prep
01.1997 - 11.2002

Bachelor of Science - Mass Communications ~ Concentration in Copywriting

Virginia Commonwealth University

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Jennifer McMurdy