Jennifer Meiners
Star,ID
Summary
Seasoned leader with over 20 years of experience building, managing, and scaling high-growth SaaS companies and teams. I have led internal teams through organic growth as well as growth via acquisition, defining the path forward for integrating acquired products and services into existing operations. I've merged people, products, processes, and customers into a unified system. I'm a creative leader, well-educated in digital marketing and data analysis, a high-achiever with moral character and integrity recognized for motivating teams and getting things done.
With a strong track record of results-driven leadership, I have successfully led major organizational changes which drove significant improvements in profitability, client retention, product specifications, and revenue growth. I find creative ways to balance both strategic and tactical planning to accomplish short and long-term goals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
20
years of professional experience
Work History
Vice President of Digital Marketing Operations
MyAdvice
07.2014 - 05.2023
- Helped grow MyAdvice (formerly Advice Media) from $5M to $17M ARR
- Managed product onboarding and service delivery for 60+ new sales per month in addition to 1800 existing clients across 4 teams, and 5 products
- Achieved 4 promotions in 8 years while reporting directly to CEO
- Helped transition MyAdvice from a pure marketing agency to a dedicated SaaS business model
- Authored product/software requirements for proprietary social media publishing platform that published to Facebook and Instagram for 500 clients
- Skilled in thinking about process improvements and delivery at scale
- Integrated 4 acquisitions from competitors’ products, services, and clients within 2 years
- Supervised organic and acquired product delivery operations during a period of high-growth
- Supervised 30+ staff members comprised of US-based and offshore personnel in both software and professional services departments, including SEO, PPC, Copywriting, and SaaS Platform Operations and Onboarding
- Managed vendor relationships and negotiated contracts resulting in 70% discounted rates
- Participated in quarterly SaaS roadmap meetings with a cross-functional team to plan and shape the direction of features/offerings and guide overall product development
- Led multiple company restructures to improve service delivery, increase efficiency, and shorten time to value
- Defined feature requirements for 3 new internal SaaS products: social media delivery, local listings, and review solicitation/management
- Migrated service offerings from white-labeled vendors to in-house SaaS products
- Authored client-facing communication about new SaaS features and upgrades related to product migrations
- Developed SaaS feature documentation and training materials for internal and external groups
- Athletic Republic HQ - Director, Franchise Operations
- Drove company branding efforts to increase market presence and brand recognition.
- Coordinated teams of design and implementation professionals to manage all project objectives.
Director, Franchise Operations
Athletic Republic HQ
02.2009 - 08.2013
- Served as primary POC for new franchise operators after their agreement was signed with HQ until they opened their local business
- Evaluated franchisee documentation to verify alignment with corporate requirements.
- Interacted well with clients to build connections and nurture relationships.
- Trained new franchise employees on proper protocols and customer service standards.
- Developed corporate marketing and communication initiatives, including newsletters, website updates, and social channels
- Managed all equipment orders and delivery timelines
- Developed operations training documentation for owners, ensuring consistent product delivery across all franchises
- Delivered on-site training for new operators
- Planned and implemented bi-annual training seminars for all operator
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Managed daily operations while overseeing multiple teams to foster increased productivity.
Director of Training
Dartfish USA
06.2005 - 01.2009
- After serving as a sales representative, I was quickly promoted within the first year of employment to the National Director of Training Services for the SaaS sports performance video analysis platform
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Assessed skill gaps for employees and developed training courses to meet identified needs.
- Trained clients during demonstrations, meetings, conferences, and workshops.
- Reviewed and edited all training materials for accuracy and company policy compliance.
- Organized and edited training manuals, multimedia visual aids, and other educational materials.
- Developed curriculum for on-site and web-based training
- Hosted quarterly in-person training and daily online sessions for thousands of users
- Created custom workflows for individual users and organizations to drive product adoptions and maximize user efficiency
Sports Performance Technical Coordinator
USA Track & Field
09.2003 - 06.2005
- Responsible for the development, set-up, staffing, and delivery of sports technology & video review centers at national and international competitions, including the Olympic Games in Athens 2004
- Organized procedures & documentation for supporting hardware, software, and mobile devices for users
Education
Master of Science - Health, Physical Education, Recreation
Utah State University
Logan, UTBachelor of Science - Business, Marketing
Utah State University
Logan, UTSkills
- Team Member Development
- Managing via OKRs
- Vendor Management
- Department Development
- SEO Strategy and Execution
- Google Ads Strategy
- Continuous Process Improvement
- Operational Efficiency
- Scalability
- Training Junior Team Members
- Analytical Thinking
- Attention to Detail
- Verbal and Written Communication
Hobbies
Peloton. Sewing. Wordle. Yardwork. Camping.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“Follow your instincts. That's where true wisdom manifests itself.”
Oprah Winfrey
Timeline
Vice President of Digital Marketing Operations
MyAdvice
07.2014 - 05.2023
Director, Franchise Operations
Athletic Republic HQ
02.2009 - 08.2013
Director of Training
Dartfish USA
06.2005 - 01.2009
Sports Performance Technical Coordinator
USA Track & Field
09.2003 - 06.2005
Master of Science - Health, Physical Education, Recreation
Utah State University
Bachelor of Science - Business, Marketing
Utah State University
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