Jennifer Mitar
Fort Myers,,FL
Overview
10
10
years of professional experience
1
1
Certification
Work History
Brand Marketing Manager
Masterbrand Cabinets
Remote
11.2022 - 02.2025
- Developed comprehensive brand strategies, including the development of brand value propositions, positioning, planning, and style, finish, and new brand naming tasks.
- Responsible for developing all copywriting and overseeing the proofreading and editing of all marketing, and all digital materials.
- Oversaw and managed all aspects of new product launch rollouts.
- Managed the execution of photography, creative designs, and communication concepts for Builder, Dealer, MB, and Home Center Channels.
- Converted strategies into structured design briefs for the internal Graphic Design team and outsourced additional CGI services in line with creative standards and objectives.
- Contributed to advancing MBCI's print and digital strategy, encompassing electronic tools, playbooks, multimedia content, PR, influencer partnerships, social media, training materials, and website management.
- Ensured compliance with brand standards across all media for our proprietary, trademarked products, and marketing materials.
Senior Brand Marketing Manager
Trelora
Remote
04.2021 - 10.2022
- Managed marketing accounts and budgets to enhance national brand awareness and expand market reach.
- Directed the execution of nationwide tradeshows and client events.
- Oversaw team development by hiring and training brand ambassadors.
- Developed training materials for various categories, including listings and real estate reviews.
- Created distinctive localized brand messaging to enhance market appeal.
- Composed and refined blog posts to enhance readability and optimize SEO rankings.
- Monitored performance metrics across designated marketing platforms.
- Cultivated partnerships with strategic stakeholders.
Marketing & Design Consultant
Neal Communities
Bonita Springs, FL
10.2017 - 04.2020
- Work directly with the VP of Sales and Marketing for all public relations and marketing initiatives across the organization.
- Managed all preview and one-on-one design sessions for new home buyers.
- Spearhead direct marketing campaigns to buyers and maintain rapport with each of our vendors.
- Trained and mentored new hires.
- Planned quarterly team and community events.
- Designed and posted spec homes for each new community.
- Tracked feedback surveys, as well as product and sales reports.
- Awarded 'Highest Customer Satisfaction' recognition across the entire organization.
Product Manager
Ashley Furniture/City Furniture
Naples, USA
11.2014 - 02.2016
- Directly managed, and continuously trained, a team of sales associates.
- Responsible for driving revenue through sales and managing various product categories.
- Managed print and digital public relations, marketing content, promotions, events, and other enterprises.
- Awarded both 'Top Salesperson' and 'Highest Positive Customer Feedback'.
- Consistently a top seller in the showroom, averaging over $100k/month in sales.
- Overall, the 4th highest salesperson in the entire company, and highest regionally.
Education
Post Baccalaureate - Marketing
Florida Gulf Coast University
Fort Myers, FL08.2015
Bachelor of Arts - Communication: PR, Marketing, Advertising, & Sales
Florida Gulf Coast University
Fort Myers, FL12.2013
Certification
- People First
- TWI Training Certified
- Certified Events Planner
- Interior Design & Home Styling
Timeline
Brand Marketing Manager
Masterbrand Cabinets
11.2022 - 02.2025
Senior Brand Marketing Manager
Trelora
04.2021 - 10.2022
Marketing & Design Consultant
Neal Communities
10.2017 - 04.2020
Product Manager
Ashley Furniture/City Furniture
11.2014 - 02.2016
Post Baccalaureate - Marketing
Florida Gulf Coast University
Bachelor of Arts - Communication: PR, Marketing, Advertising, & Sales
Florida Gulf Coast University
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