JENNIFER MITCHELL
Dallas
Summary
High-growth consumer products executive with a proven track record of improving operational performance and driving revenue growth. Demonstrates expertise in P&L management, strategic planning, sales, marketing, operations management, and product development. Builds and leads high-performing teams, recruits top talent, and fosters their development. Applies emotional intelligence to think 'outside-the-box' and align organizational priorities for significant business growth while effectively managing costs. Brings extensive experience in Fortune 500 companies as well as start-up environments.
Overview
25
25
years of professional experience
Work History
EXECUTIVE VICE PRESIDENT – NORTH AMERICAN SALES AND BUSINESS DEVELOPMENT
Holloway House, Quick Shine
04.2020 - Current
- Responsible for all revenue and new business generating in North America
- P&L responsibility focused on cutting costs while growing revenue and profit
- Created 3-year strategic plan for sales, marketing and operations
- Drive cohesiveness for fourteen broker agencies with over eighty contracted brokers
- Secured contract manufacturing and third-party logistics
- Created relationships and planning with key customers including Walmart, Home Depot, Ace, Lowes, Amazon and Albertsons
- Manage cost controls and strategic planning with price increases for all channels
- Develop and launch new products to portfolio
- Managed market research, development, sources, supply chain and sales
- Captured 50% growth in DIY channel, seeding Professional Contractor programs in Home Depot and Lowes
- Boosted omnichannel sales growth in all major markets with the hire of creative agency to enhance digital assets
- Ushered in strategic costing strategy by channel and volume, resulting in 3 price increases, GM increase 15%
- Architected comprehensive plan for Canadian market, hired broker and logistics team
- Secured key relationship with retailer
- Launched new products to portfolio, responsible for market research, sources, supply chair and sales
- Quarterly reports and presentations to Board of Directors
CHIEF EXECUTIVE OFFICER
MAM North America
01.2015 - 04.2020
- Led North America with full P&L responsibility focused on short and long-term financial goals
- Created 5-year strategic plan for growth
- Led executive team in translating the strategic plan into actionable plans to drive growth and profitability
- Created crisis management procedures to mitigate risks to brand
- Restructured sales and marketing to align with growth plans
- Collaborated with top US, Canadian and Mexican retailers for business planning including Walmart, Amazon, all key food, and drug retailers
- Forged partnerships with organizations, including Abbott, Mead Johnson, UN Foundation, and Destination Maternity Corporation for additional revenue growth
- Formulated procedures for worldwide customer service and crisis management
- Represented company at industry convention in the US and Europe
- Led 60 direct and contract employees
- Designed policies to attract and retain talent, including paid family leave and flexible working arrangements
- Quarter reports and presentation with Board of Directors
- Implemented 8-year strategic growth plan; achieved #1 ranking in North America market share
- Grew business 65% over 8 years and increased gross margin by 22%
- Launched corporate social responsibility initiatives for sustainability and diversity, equity, and inclusion
- Revamped warehouse operations and initiated forecast system
- Built omnichannel strategic sales plan to achieve growth, including analytical evaluation of 1P, 3P, and PPM Amazon strategy
VICE PRESIDENT
MAM North America
09.2013 - 12.2014
- Spearheaded global initiatives, increasing revenue and profits
- Collaborated with CEO and Board on strategic visions
- Joined forces with global leadership, IT, supply chair, sales customer service to unveil strategy
- Fostered beneficial relationships with retailers, including Amazon, Walmart, Target CVS, Walgreens, Babies R US/Toys R Us, Kroger and Publix
- Invited PR and advertising agencies to lock arms alongside company agenda and beneficial favorable contracts
- Promoted company at industry conferences
- Managed staff of 8 internal employees and 30 contracted brokers
- Tackled pain point and turned around declining MAM product categories, achieving 15% growth year-over-year
- Introduced new B2B website and improved direct-to-consumer site to optimize marketing impact
- Created and deployed strategic price increase at major US retailers, raising GM 10%
- Secured Joint Business Planning with major retailers, including Target and Walmart
- Triggered sustainable business growth by pinpointing opportunities at major North American retail chains and evaluating target acquisitions
Various roles in Marketing and Sales
06.2000 - 09.2013
- Held progressively responsible positions in Fortune 500 companies, gaining expertise in brand management and strategic sales
- Key contributions included launching new product lines and developing high-impact marketing campaigns
- Lead sales growth quotas exceeding expectations
- Green Dot Corporations, Vice President of Sales
- The Clorox Company, Customer Team Director, Region Sales Manager, Trade Marketing Manager
- The Gillette Company/Procter & Gamble, Business Development Manager, Analyst, Marketing Manager
Education
Master of Business Administration -
University of Maryland
College Park, MDBachelor of Science - Business
Villanova University
Villanova, PASkills
- Emotional Intelligence
- P&L Management
- Strategic Planning
- Driving Profit & Growth
- Contract Negotiations
- Communications
- Personnel Leadership & Development
- Sales Operations Planning & Implementation
- Product Development
- Budgeting & Forecasting
- Organizational growth
- Leadership experience
Boards Not For Profit
- United Nations Foundation/The Bill and Melinda Gates Foundation, Business Director, 2020-2023, Childhood Vaccines Raised $20M in support of program.
- Juvenile Products Manufacturer Association (JPMA), Member of Board and Executive Finance Committee, 2016-2024, Chair (2021), Co-Chair (2019-2020), Treasurer (2018), Chair and Co-Founder JPMA Cares (2021-2024)
- District of Columbia Government, Commissioner ANC 2E02 Elected Official, 2020-2022
- Society of International Business Fellows (SIBF), Member of Board and Chair DC, VA, MD, 2016-Present
Signature Assets
- Emotional Intelligence
- P&L Management
- Strategic Planning
- Driving Profit & Growth
- Contract Negotiations
- Communications
- Personnel Leadership & Development
- Top-Tier Talent Recruiting
- Sales Operations Planning & Implementation
- Product Development
- Budgeting & Forecasting
Timeline
EXECUTIVE VICE PRESIDENT – NORTH AMERICAN SALES AND BUSINESS DEVELOPMENT
Holloway House, Quick Shine
04.2020 - Current
CHIEF EXECUTIVE OFFICER
MAM North America
01.2015 - 04.2020
VICE PRESIDENT
MAM North America
09.2013 - 12.2014
Various roles in Marketing and Sales
06.2000 - 09.2013
Bachelor of Science - Business
Villanova University
Master of Business Administration -
University of Maryland
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