Jennifer Mitchell-Lenny

Digital Marketing Specialist

Forest Grove,OR

Summary

Expert Solution Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.

Work History

Digital Marketing Administrator / Associate

Herbal Potions – Tiffanni Patlán

11.2022 - Current

Generated social media policy and communication plan for adoption from result of monitoring and responding to social media messages.
Look for opportunities to inspire users to develop loyalty for company which resulted in achieving increase in onboarding new customers.
Organized brainstorming meetings to develop marketing collateral that resulted in identifying creative options.
Researched and evaluated potential new markets and products resulting in marketing strategies that returned overall 8% website traffic.
Organized reoccurring meetings to manage project timelines, and updates.
Created PowerPoint presentations to inform stakeholders of projects status.
Contributed with execution of marketing strategies and campaigns which allowed marketing manager more to time to focus on other priorities.
Track social media performance, to provide visibility of campaign results to leadership.
Developed marketing content for social media, email campaigns, websites, blogs, newsletters, and training materials which resulted in improving user retention rate on social media by 12%.
Focused efforts to increase traffic and standings. Results were 18% increase in website traffic.
Self-motivated, with a strong sense of personal responsibility.

Digital Marketing Coordinator Intern

Herbal Potions – Tiffanni Patlán

08.2022 - 11.2022

Contributed to Client Journey experience by updating and developing new content. Contributions were implemented on marketing plan.
Promoting leads with Social Media, Podcast, Referrals, Speaking Engagement content which increase interest in request for additional information by 10%.
Generated insight by researching competition and analyze data to improve brand and marketing campaigns. Results were discuss and with team to generated marketing strategies.

Customer Service Administrator

Saddleback Memorial Hospital

01.2013 - 10.2016

Managed Projects that delivered patients' healthcare and nutritional educational content and support.
Reviewed data to verify and confirm patients' healthcare and nutritional information;
Conducted interviews, developed, and executed exit presentations These efforts resulted in patient gaining good understanding of their recovery path.
Updated customer service database with new information, address changes and contact details.
Developed lasting relationships with customers, which helped to bring in additional business opportunities.
Collaborated with customer service department to discuss new ways to alleviate service issues and computer errors.
Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
Developed internal requirements and standards to minimize regulatory risks and liability across programs.
Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
Implemented project management techniques to overcome obstacles and increase team productivity.

Education

Bachelor of Arts - Business Administration

Pacific University

Forest Grove, OR

05.2022

Skills

Blog Posts
Engagement Strategy Development
Social Media Content Creation
Promotional Planning
Web Analytics Tracking
Website Updates
Brand Strategy
Microsoft Office
Customer Experience Improvement
Entrepreneurial Work Ethic
Keyword Research

Online Media Campaigns
Team Leadership
Search Engine Optimization Practices
Digital Marketing
Administering Social Media Accounts
Launch Preparation
Social Media Best Practices
Web Content Management
Blogger Relations
Visual Design

Websites

Accomplishments

Achieved Website Traffic by completing Keywords analysis and implementation with accuracy and efficiency.
Collaborated with team of three in the development of promoting company brand and products.
Documented social media and communication plan which led to a "Definition of Done" policy.
Used my knowledge of Adobe Acrobat, Cavan, Wordpress, Remix, Microsoft Office, Excel, and other management tools to create content, analyze data mentor and assist colleagues when needed.

Reading, Hiking, Traveling, Learning

I love to read books, learn about history, travel and explore countries, cities and landmarks.

Certification

B2B Foundations: Content Marketing Training
Marketing: Copywriting for Social Media
Email and Newsletter Marketing Foundations

Timeline

Digital Marketing Administrator / Associate

Herbal Potions – Tiffanni Patlán

11.2022 - Current

Digital Marketing Coordinator Intern

Herbal Potions – Tiffanni Patlán

08.2022 - 11.2022

Customer Service Administrator

Saddleback Memorial Hospital

01.2013 - 10.2016

Bachelor of Arts - Business Administration

Pacific University