Summary
Overview
Work History
Education
Volunteering And Leadership
Timeline
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Jennifer Morris

Jennifer Morris

Marietta,GA

Summary

Highly visionary and results-driven executive with remarkable track record in orchestrating unparalleled brand growth and market dominance through strategic sales initiatives. Renowned for transforming businesses into undisputed industry leaders via cutting-edge marketing campaigns and data-driven strategies, fueling exponential revenue expansion and substantial market share gains. Instrumental in utilizing consumer insights and emerging trends to unlock untapped opportunities, leading to dynamic product innovation, heightened brand visibility, vast client base, and exceptional profitability. Demonstrated expertise in assembling and nurturing top-performing teams, fostering culture of excellence, and cultivating enduring brand equity. Mastered art of remote work to harness power of technology and foster collaborative virtual environment, enabling seamless leadership of teams across diverse locations.

Overview

19
19
years of professional experience

Work History

CEO

JS Consulting
01.2013 - Current
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Oversaw divisional marketing, advertising and new product development.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Crafted custom communications for clients resulting in significant brand recognition/digital engagement
  • Elevated brand visibility and fortified online presence through provision of end-to-end boutique agency solutions, encompassing website development, traditional publicity, marketing, public relations, and adept social media strategy and execution

Marketing Manager

Girls Scouts of Greater Atlanta
03.2019 - 01.2022
  • Developed and executed targeted marketing campaigns to increase membership for the Girls Scouts of Greater Atlanta, focusing on underrepresented communities and diverse populations
  • Identified and partnered with local businesses and organizations to generate sponsorship opportunities for Girls Scouts of Greater Atlanta programs and events, resulting in increased funding and visibility for the organization
  • Collaborated with community organizations and schools to create partnerships and promotional opportunities to increase awareness and participation in Girls Scouts of Greater Atlanta program

Director of Marketing & Communications

Trinity School
01.2012 - 01.2013
  • Achieved exceptional increase in school enrollment and community engagement by championing implementation of brand marketing strategy and brand refresh by positioning school as pioneering leader in elementary education
  • Provided strategic direction and oversight of all internal and external communications

Director of Marketing

Whole Foods Market Inc
01.2008 - 01.2012


  • Revamped marketing funnels, resulting in 65% increase in MQLs through meticulous analysis and strategic adjustments to digital marketing strategies
  • Accelerated upsurge in SQLs for Sales team and boosted gross margins for company by devising/executing comprehensive/multi-channel marketing plans for organization's products and programs
  • Maximized ROI by working cross-functionally and leveraging qualitative and quantitative research, sales and trend analysis, and in-depth consumer insights to drive effective communications
  • Achieved 40% increase in reach within existing customer segments and bolstered market penetration for programs by developing new consumer acquisition programs, effectively amplifying brand awareness
  • Pioneered aggressive marketing strategies for store, achieving remarkable 70% sales increase, while successfully retaining existing customers and attracting new ones

Marketing Manager

Emory University
01.2006 - 01.2008


  • Propelled significant national brand awareness through successful social marketing strategies and streamlined coordination of marcomms and internal branding production
  • Achieved remarkable results by developing and executing highly effective marketing strategies for promoting new and established programs and events, resulting in significant increase in support for Emory's goals

Education

Bachelor of Arts - Political Science & History

Emory University
Atlanta, GA
2002

Volunteering And Leadership

  • TEDx Centennial Park Women, Social Media & Marketing Judge: 2015
  • Boys & Girls Clubs of America, Social Media Judge for The Marketing & Communications Awards: 2020

Timeline

Marketing Manager

Girls Scouts of Greater Atlanta
03.2019 - 01.2022

CEO

JS Consulting
01.2013 - Current

Director of Marketing & Communications

Trinity School
01.2012 - 01.2013

Director of Marketing

Whole Foods Market Inc
01.2008 - 01.2012

Marketing Manager

Emory University
01.2006 - 01.2008

Bachelor of Arts - Political Science & History

Emory University

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Jennifer Morris