Jennifer Morris
Marietta,GA
Summary
CEO JS Consulting, Atlanta, GA — 2013 - Present Crafted custom communications for prestigious clients like TEDx and MotorCars of Georgia as versatile brand content strategist, marketing consultant, and creative marketer, resulting in significant brand recognition/digital engagement. Elevated brand visibility and fortified online presence through provision of end-to-end boutique agency solutions, encompassing website development, traditional publicity, marketing, public relations, and adept social media strategy and execution. Developing and implementing a strategic plan to achieve company goals and objectives Develop and implement strategies to maximize the organization's growth and profitability Leading the executive team and providing strategic guidance and direction to achieve company growth and profitability Identify and pursue potential business opportunities to expand market presence and increase company revenue Building and maintaining strong relationships with key stakeholders, including clients, investors, and business partners Building and nurturing relationships with key stakeholders to enhance the company's reputation and credibility in the market Creating and fostering a culture of innovation and continuous improvement within the organization to drive creativity and efficiency in business operations Jennifer Morris VP | Director of Marketing Experienced VP | Director of Marketing with a proven track record of driving revenue growth and leading successful marketing campaigns. Skilled in developing innovative strategies to outshine the competition and leveraging consumer behavior insights to maximize results. A strong leader and effective communicator, focused on delivering tangible results and driving business success. Successfully increased revenue by 70% and strategically led a 65% increase in marketing qualified leads (MQL).
Overview
16
16
years of professional experience
Work History
Marketing Manager
Girls Scouts of Greater Atlanta
01.2019 - 01.2022
- Revamped marketing funnels, resulting in 65% increase in MQLs through meticulous analysis and strategic adjustments to digital marketing strategies
- Accelerated upsurge in SQLs for Sales team and boosted gross margins for company by devising/executing comprehensive/multi-channel marketing plans for organization's products and programs
- Maximized ROI by working cross-functionally and leveraging qualitative and quantitative research, sales and trend analysis, and in-depth consumer insights to drive effective communications
- Achieved 40% increase in reach within existing customer segments and bolstered market penetration for programs by developing new consumer acquisition programs, effectively amplifying brand awareness
- Develop and execute a targeted marketing campaign to increase membership for the Girls Scouts of Greater
- Atlanta, focusing on underrepresented communities and diverse populations
- Identify and partner with local businesses and organizations to generate sponsorship opportunities for Girls
- Scouts of Greater Atlanta programs and events, resulting in increased funding and visibility for the organization
- Collaborate with community organizations and schools to create partnerships and promotional opportunities to increase awareness and participation in Girls Scouts of Greater Atlanta programs
- Develop and implement a social media strategy to promote and engage with the Girls Scouts of Greater Atlanta community, resulting in increased brand awareness and online presence
- Collaborate with the Girl Scouts of Greater Atlanta leadership team to develop a comprehensive marketing strategy that aligns with the organization's mission and goals, ensuring maximum impact and effectiveness in reaching target audiences
- Establish and maintain relationships with local media outlets to secure press coverage for Girls Scouts of Greater
- Atlanta initiatives and events, increasing visibility and public awareness of the organization
- Identify and analyze market trends and competitor activities to inform marketing strategies and provide recommendations for improvement.
VP | Director of Marketing
TEDx Centennial Park Women
01.2015 - 08.2015
- Collaborated remotely with TEDx Centennial Park Women virtual team, delivering exceptional support and contributing to successful execution of outstanding event within three-month timeframe
- Represented as Social Media Judge for Marketing & Communications Award at Boys & Girls Clubs of America, contributing expertise in evaluating and recognizing outstanding achievements in social media marketing and communications within organization
- Develop and implement innovative marketing strategies to increase brand awareness and drive customer engagement for TEDx Centennial Park Women
- Develop and implement innovative marketing strategies to increase brand awareness and drive audience engagement for TEDx Centennial Park Women events
- Lead cross-functional teams to create and execute integrated marketing campaigns that align with TEDx
- Centennial Park Women's brand objectives and drive measurable results
- Identify and leverage strategic partnerships to expand the reach and impact of TEDx Centennial Park Women's marketing efforts
- Collaborate remotely with TEDx Centennial Park Women virtual team, delivering exceptional support and contributing to the successful execution of outstanding events within a tight timeframe
- Collaborate with TEDx Centennial Park Women's virtual team to deliver exceptional support and contribute to the successful execution of outstanding events within time constraints
- Collaborate with event speakers to develop compelling content and messaging that aligns with TEDx Centennial
- Park Women's brand and values.
Director of Marketing
Whole Foods Market
01.2008 - 01.2012
- Pioneered aggressive marketing strategies for store, achieving remarkable 70% sales increase, while successfully retaining existing customers and attracting new ones
- Attained successful customer acquisition by creating, executing, and advertising internal store events, leading to achievement of store goals, including elevated sales
- Increased sales and customer engagement across region by effectively training all new store leadership on
- Marketing team practices and strategies, as appointed by Regional Leadership
- Raised customer loyalty by skillfully crafting compelling copy and consistently managing store's external communication through webpage, message on hold, advertising, and social media platforms
- Develop and implement innovative marketing campaigns to increase brand visibility and drive customer acquisition
- Develop and implement targeted marketing campaigns to reach key demographics and increase brand awareness for Whole Foods Market
- Lead cross-functional teams to develop and execute marketing strategies that align with the company's values and mission
- Collaborate with cross-functional teams to identify and develop new product and service offerings that align with the company's mission and values
- Optimize digital marketing strategies to increase online visibility and drive customer engagement for Whole Foods
- Market
- Develop and execute digital marketing strategies to increase online brand presence and drive customer engagement for Whole Foods Market
- Identify and leverage strategic partnerships with local businesses and organizations to increase brand awareness and drive customer acquisition
VP | Director of Marketing
Children's Museum of Atlanta
01.2008 - 01.2012
- Led impressive 80% increase in attendance and substantial 125% boost in membership sales by implementing strategic initiatives, forging valuable partnerships, and securing targeted media placements to enhance visibility of
- Children's Museum of Atlanta within city and Southeast
- Represented as Social Media Judge for Marketing & Communications Award at Boys & Girls Clubs of America, contributing expertise in evaluating and recognizing outstanding achievements in social media marketing and communications within organization
- Develop and execute a comprehensive marketing strategy to drive increased attendance and membership sales for the Children's Museum of Atlanta, leveraging strategic partnerships and targeted media placements to enhance the museum's visibility within the city and the Southeast
- Develop and implement a comprehensive marketing strategy to drive increased attendance and membership sales for the Children's Museum of Atlanta
- Identify and evaluate emerging marketing trends and technologies to stay ahead of the competition and ensure the museum's marketing strategies are innovative and cutting-edge in the industry
- Lead a team of marketing professionals to execute strategic initiatives, forge valuable partnerships, and secure targeted media placements to enhance the visibility of Children's Museum of Atlanta within the city and the
- Southeast
- Develop and lead a team of marketing professionals to implement and execute the museum's marketing strategy, ensuring that all initiatives are aligned with the museum's mission and brand image
- Identify potential sponsorship opportunities with local businesses and organizations to generate additional revenue for the Children's Museum of Atlanta
- Collaborate with local schools and educational organizations to develop educational programs and initiatives that align with the Children's Museum of Atlanta's mission and enhance its educational impact in the community.
Marketing Manager
Emory University
01.2006 - 12.2008
- Crafted impactful messaging and devised tactical strategies for seamless communications rollout of Emory
- University's inaugural need-based scholarship program, effectively reaching and engaging target audience to promote accessibility and opportunities for deserving students
- Increased awareness, attendance, and successful promotion by executing comprehensive digital and traditional marketing plans for Emory University events, notably prestigious visit of His Holiness Dalai Lama
- Develop innovative marketing campaigns to attract top talent and increase enrollment for Emory University's undergraduate programs
- Develop and implement marketing strategies to attract and retain potential students for Emory University's diverse range of academic programs
- Develop and implement strategies for effective alumni engagement to strengthen Emory University's network and support fundraising initiatives
- Collaborate with academic departments to identify target markets and develop customized marketing strategies for each program, ensuring maximum student engagement and enrollment
- Develop and execute targeted marketing campaigns to promote Emory University's graduate programs and attract prospective students
- Analyze market trends, competitive landscape, and target audience preferences to inform the development of comprehensive marketing strategies that effectively position Emory University as a top choice for prospective students
- Analyze market trends and competitor strategies to identify opportunities for differentiation and develop marketing campaigns accordingly, positioning Emory University as a leader in higher education.
Education
Bachelor of Arts - Political Science, Political Science & History, Art History
Emory University
Atlanta, GASkills
- Expert Marketing Strategist Consumer Behavior
- Brand Growth Team Direction
- Stakeholder Satisfaction Sales Generation
- Project Leadership Financial Oversight
- Marketing Strategy & Planning ROI & Performance Enhancement
- Profitability & Goal Achievement
Timeline
Marketing Manager
Girls Scouts of Greater Atlanta
01.2019 - 01.2022
VP | Director of Marketing
TEDx Centennial Park Women
01.2015 - 08.2015
Director of Marketing
Whole Foods Market
01.2008 - 01.2012
VP | Director of Marketing
Children's Museum of Atlanta
01.2008 - 01.2012
Marketing Manager
Emory University
01.2006 - 12.2008
Bachelor of Arts - Political Science, Political Science & History, Art History
Emory University
Similar Profiles
Shandrika FieldsShandrika Fields
Workforce Development Recruiter and Trainer at Girl Scouts of Greater AtlantaWorkforce Development Recruiter and Trainer at Girl Scouts of Greater Atlanta
Sorina FantSorina Fant
Leadership Development Specialist at Girl Scouts of Greater AtlantaLeadership Development Specialist at Girl Scouts of Greater Atlanta
Kirah ShepardKirah Shepard
Girl Scouts of Greater Atlanta Member Troop 15064 at Girl Scouts Of Greater Atlanta Inc.Girl Scouts of Greater Atlanta Member Troop 15064 at Girl Scouts Of Greater Atlanta Inc.