Summary
Overview
Work History
Education
Skills
Software
Timeline
Hi, I’m

Jennifer Moser

Marketing
Seattle,WA

Summary

Product Marketing Manager with 12+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.

Overview

13
years of professional experience

Work History

Averro at Microsoft

Sr. Product Marketing Manager
06.2023 - Current

Job overview

  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Planned product external launch and release while managing cross-functional implementation of plan.
  • Developed contest program for sellers increasing pipeline by 25% for customer evidence and case studies.
  • Guided development of customer testimonials and case studies showcasing real-world success stories, strengthening brand credibility in marketplace.
  • Oversaw budget allocation for all marketing initiatives, ensuring optimal resource utilization for maximum impact on business objectives.

Bluehawk Consulting at Microsoft

Sr. Program Manager, Communications
10.2021 - 11.2022

Job overview

  • Championed continuous improvement initiatives within organization, driving efficiency gains across all projects.
  • Leveraged industry best practices to optimize program management processes throughout company.
  • Developed communication framework for 3,000 Microsoft Public Sector sales and marketing employees.
  • Managed $1M global budget for events across Government, Defense, and Education organizations increasing awareness and transparency.
  • Established new employee onboarding experience for new Public Sector employees decreasing time to impact from 3 months to 6 weeks.

Amazon

Sr. Program Manager, DB Customer Programs
04.2019 - 04.2021

Job overview

  • Transformed executive outreach program to virtual format in response to COVID-19 pandemic increasing impact and customer satisfaction.
  • Automated Salesforce report to escalate at-risk customer projects with AWS database and analytics solutions.
  • Managed cross-functional teams for successful project completion within deadlines and budgets.
  • Enhanced project visibility with regular status updates, leading to increased stakeholder engagement.
  • Established strong relationships with key stakeholders, ensuring support for program initiatives.

Tableau

Senior Manager, Events Content
09.2017 - 01.2019

Job overview

  • Programmed content for all Tableau in-person and digital events including Tableau Conference 2018 and 2019.
  • Improved attendee satisfaction utilizing framework combining company priorities, attendee feedback, and real-world solutions.
  • Established requirements for content management tools addressing abstract and speaker management, scheduling, and publication on web and mobile platforms.
  • Improved cross-team performance by removing silos, increasing communications, and encouraging new ideas.
  • Conducted performance evaluations, compensations, and hiring to maintain appropriate staffing requirements.
  • Spearheaded change management efforts for seamless adoption of new systems and processes among employees.

Microsoft

Sr. Product Marketing Manager
01.2011 - 09.2017

Job overview

  • Managed product launch events, ensuring successful execution and widespread awareness of new database, analytics, and machine learning offerings.
  • Cultivated strong relationships with industry influencers and partners to expand reach and amplify messaging.
  • Devised content strategy to effectively engage target audiences.
  • Penetrated new segments through use of strategic marketing initiatives targeting open source developers, analysts, and database professionals.
  • Oversaw $2M budget allocation for event marketing initiatives, ensuring optimal resource utilization for maximum impact on business objectives.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Education

University of Washington
Seattle, WA

Bachelor of Arts from Political Science

University Overview

Skills

Go-to-market Strategyundefined

Software

Microsoft Office

Google Workspace

Microsoft SharePoint

Slack

Salesforce

Tableau

Microsoft Power BI

Timeline

Sr. Product Marketing Manager
Averro at Microsoft
06.2023 - Current
Sr. Program Manager, Communications
Bluehawk Consulting at Microsoft
10.2021 - 11.2022
Sr. Program Manager, DB Customer Programs
Amazon
04.2019 - 04.2021
Senior Manager, Events Content
Tableau
09.2017 - 01.2019
Sr. Product Marketing Manager
Microsoft
01.2011 - 09.2017
University of Washington
Bachelor of Arts from Political Science

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