Jennifer Murphy
Los Angeles,United States
Summary
Dynamic, resourceful professional with demonstrated success in Sales and Merchandising at both regional and national levels for companies ranging in size from $100 M to $10 M. Highly skilled in identifying areas of strength and weakness to implement effective companywide improvements resulting in increased profitability, market share and competitive advantage.
Sales professional with extensive experience in leading national sales teams and driving business growth. Adept at creating and implementing sales strategies that align with organizational goals. Known for collaborative leadership and results-driven focus, leveraging communication and negotiation skills to foster team success.
Experienced with national sales strategies and team leadership. Utilizes strategic planning and relationship-building to drive revenue growth. Track record of enhancing team performance and achieving sales targets.
Overview
27
27
years of professional experience
Work History
National Sales Director
Sunnyside LLC/Stateside & Sundry Clothing Co.
02.2014 - Current
- Focus sales efforts on retailers throughout the United States including Nordstrom, Neiman Marcus, Saks, Anthropologie, Shopbop, Revolve Clothing Fred Siegel, and Ron Herman.
- Led a high-performing sales team, providing coaching and development to drive individual success.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Managed team of sales representatives, providing guidance, coaching and support.
- Developed and assigned monthly sales quotas to over 6 regional sales managers in New York, Los Angeles, Dallas , Atlanta , Chicago and Philadelphia.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Managed and motivated sales team to increase revenue by 150%.
- Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established strong relationships with key clients for long-term business growth and retention.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Spearheaded efforts to streamline internal processes, improving efficiency within the sales department.
- Create seasonal sku plans for design team to help maintain sku count and focus. Analyzed industry trends and competitor activities to adjust strategies for continued competitiveness in the marketplace.
- Worked closely with product teams to understand customer needs and requirements.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Director of Sales
Splendid, a contemporary lifestyle brand
01.2003 - Current
- Focus sales efforts on retailers throughout the Western United States including Neiman Marcus, Nordstrom, Macy's, Fred Siegel, Ron Herman, Planet Blue, and Revolve Clothing
- Generate and manage new accounts and sales, maintain client relationships, worked directly with Creative Director, Design, Merchandising Team, Accounting, Shipping, Production and Founder Moise Emquies to increase sales volume
- Increased sales by 185% annually for 11 years.
- Attended tradeshows and regularly traveled and serviced key major accounts throughout the country
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Drove significant market share growth with launch of innovative product lines.
- Assisted in recruiting, hiring and training of team members.
Director of Sales
Splendid, a contemporary lifestyle brand
01.2003 - 02.2014
- Focus sales efforts on retailers throughout the Western United States including Neiman Marcus, Nordstrom, Macy's, Fred Siegel, Ron Herman, Planet Blue, and Revolve Clothing
- Generate and manage new accounts and sales, maintain client relationships, worked directly with Creative Director, Design, Merchandising Team, Accounting, Shipping, Production and Founder Moise Emquies to increase sales volume
- Increased sales by 185% annually for 11 years.
- Attended tradeshows and regularly traveled and serviced key major accounts throughout the country
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Drove significant market share growth with launch of innovative product lines.
- Assisted in recruiting, hiring and training of team members.
Sales Manager
AG Adriano Goldschmied
01.1998 - 01.2003
- Planned, managed, organized, and developed a new specialty and department store business on the West Coast with an annual growth of 30%
- Worked with Design, Sales, Marketing Merchandising, Shipping and Owner Mr
- Ku on brand direction, creative, merchandising and sales campaigns to help increase company sales revenue
- Sold both women's and men's apparel
- Traveled regularly to accounts in various sales regions
- Provide customer service, including troubleshooting, implementation and billing to satisfy customer's needs
- Sold apparel to men's, woman's buyer as well as National Merchandising Managers
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Education
Bachelor of Science - Communication and Advertising
University of Central Florida
Winter Park, FL05.1993
Skills
- Ability to motivate and lead team
- Excellent sales and negotiation skills
- Initiative, drive, and enthusiasm
- Planning and organizational skills
- Ability to work calmly under pressure
- Sales Management
- Sales Presentations
- Direct Sales
- Management
- Fashion
- Customer engagement
- Key account management
- Strategic planning
- Solution selling
Timeline
National Sales Director
Sunnyside LLC/Stateside & Sundry Clothing Co.
02.2014 - Current
Director of Sales
Splendid, a contemporary lifestyle brand
01.2003 - Current
Director of Sales
Splendid, a contemporary lifestyle brand
01.2003 - 02.2014
Sales Manager
AG Adriano Goldschmied
01.1998 - 01.2003
Bachelor of Science - Communication and Advertising
University of Central Florida