Jennifer Nakavuma
Los Angeles,CA
Summary
Dynamic Content Programming Manager with a proven track record at Walt Disney Streaming, specializing in strategic campaign planning, in-stream promo execution, and data-driven performance optimization. Adept at cross-functional collaboration and stakeholder communication to drive viewership, maximize subscriber engagement, and uphold brand integrity. Skilled in translating complex performance insights into clear, actionable strategies that inform executive decision-making, and elevate content marketing outcomes. Passionate about curating impactful campaigns that connect audiences to the stories they love.
Overview
11
11
years of professional experience
Work History
Senior Content Programming Manager
The Walt Disney Company
Los Angeles, CA
06.2024 - Current
- Lead strategic planning and execution of in-stream promo campaigns for Hulu, Disney+, cross-platform priorities across licensed titles, FX on Hulu, Onyx Collective, Nat Geo, ABC, Freeform, and ESPN+.
- Oversee the lifecycle of high-visibility campaigns, including inventory management, asset orchestration, targeting, delivery, and stakeholder alignment.
- Influence key marketing and programming decisions through performance reporting and optimization strategies presented to executive leadership.
- Ensure brand integrity and creative excellence by managing quality control across all branded content, in alignment with Disney standards.
Senior Digital Campaign Manager
The Walt Disney Company
New York, NY
09.2020 - 06.2024
- Owned end-to-end execution of global advertising campaigns on Hulu and Disney+, with oversight of $100M+ in revenue, achieving consistent client satisfaction and retention.
- Partnered with brand, sales, and product teams to develop integrated sponsorships and innovative ad experiences tailored to target audiences.
- Delivered comprehensive performance reports and strategic insights to inform leadership decisions, and influence future campaign investment.
- Championed creative strategy development in collaboration with in-house design and production teams to drive audience engagement.
Digital Campaign Manager
Group Nine Media
New York, NY
01.2019 - 08.2020
- Directed execution of digital media campaigns across owned-and-operated and social platforms, leveraging audience segmentation, and KPI-based planning.
- Conducted fraud detection and campaign integrity analysis using third-party tools (Moat, IAS, and DoubleVerify).
- Developed detailed post-campaign analysis and optimization recommendations for future activations.
Revenue Operations Specialist
Zillow Group
11.2017 - 01.2019
- Supported operational strategy for 200+ national builder accounts, delivering onboarding, QA, and recurring performance analytics.
- Collaborated with product and marketing to improve platform utilization and customer satisfaction.
Campaign Manager
CBS Radio
New York, NY
01.2016 - 11.2017
- Managed execution of over 100 integrated advertising campaigns across key national markets, exceeding performance benchmarks through optimization and analysis.
- Provided consultative insights to internal teams and clients, enhancing campaign effectiveness and ROI.
Sales & Marketing Coordinator
iHeartMedia
Washington, DC
04.2014 - 12.2015
- Facilitated regional marketing campaigns, ecommerce operations, and high-revenue political ad buys, surpassing sales goals and maximizing ROI.
- Played key role in $13M political advertising success during 2014 cycle.
Education
Bachelor of Arts - Communication Studies
University of Maryland, College Park
College Park, MD12-2013
Skills
- Content programming and digital marketing
- Strategic planning and project management
- Creative asset management and campaign execution
- Cross-functional collaboration and stakeholder communication
- Data-driven optimization and performance reporting
- Quality assurance and audience segmentation
- Subscriber engagement strategy
Timeline
Senior Content Programming Manager
The Walt Disney Company
06.2024 - Current
Senior Digital Campaign Manager
The Walt Disney Company
09.2020 - 06.2024
Digital Campaign Manager
Group Nine Media
01.2019 - 08.2020
Revenue Operations Specialist
Zillow Group
11.2017 - 01.2019
Campaign Manager
CBS Radio
01.2016 - 11.2017
Sales & Marketing Coordinator
iHeartMedia
04.2014 - 12.2015
Bachelor of Arts - Communication Studies
University of Maryland, College Park
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