JENNIFER NESTOR

• Establishes the Growth Marketing team's strategic roadmap for digital engagement across paid social, SEM, webinars, 3rd party media, and email
• Collaborates with Marketing Operations to ensure proper integration of campaign user data and tracking through Salesforce and Marketo
• Works with cross-functional teams to brainstorm new and innovative growth strategies and presents strategic marketing plans and campaign results to high-level executives
• Provides QA reviews, coaching, and feedback to four Growth Marketing Managers
• Responsible for the Growth team achieving 20% of total marketing pipeline contribution toward the business revenue goals
• Acts as a project manager for 3rd party media vendors and manages overall Growth Marketing advertising budget of $2.2M+

• Utilized knowledge of online strategies such as SEO, PPC, paid social, and retargeting emails to maximize campaign results.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs through HubSpot CRM.
• Transformed corporate website and social media platforms to better engage customers and promote sales. Increased website traffic by 30% in 6 months and website conversions by 50%.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.

• Increased social media followers by 140% on Facebook, Twitter, LinkedIn, and Instagram through paid social ads.

• Doubled PPC conversions across new Ambulatory Service locations and increased patient volume by 20%.

• Organized and managed Flagler Health+ external VIP and community events.

• Owned and executed a six month complete website redesign, partnering with our CMS host, Scorpion.

• Assisted in product development and campaign launch of the Flagler Health+ Anywhere telehealth app.

• Created frequent internal and external Executive communications on behalf of the CEO through our employee intranet, newsletter, website, and email blasts.

• Developed key relationships and coordinated with external vendors and partners on behalf of Flagler Health+. Ex: The American Heart Association, Publix, Cox Media, THE PLAYERS, Scorpion, Dalton Agency, etc.

• Owned strategic and creative development of brand creative with a 4M+ budget for paid media, radio, TV commercial, and billboard content.

• Launched Facebook ads to increase website traffic, subscribers, and pipeline revenue.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Created email campaigns to retarget specific audiences on social media. Increased customer email open rate by 26%.
• Curated and segmented editorial content to increase engagement and channel growth.
• Directed social media and digital marketing strategies and initiatives to promote brand building, customer retention, engagement, reputation, and revenue-focused activities.

• Lead daily in-house team department meetings, and conducted various trainings on B2B Facebook best practices, grammar, and quality. This resulted in 30% increase in annual quality score.
• Developed department-wide employee recognition program with KUDOS cards and awards to celebrate achievements and increase employee morale.
• Managed 12 direct reports and 30 total social media specialists. Submitted payroll in ADP, calculating bonus incentives monthly, and providing 1:1 regular feedback.
• Mentored employees on best practices and protocols to maximize productivity.