Summary
Overview
Work History
Education
Skills
Timeline
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Jennifer O’Connell

Hampton,NH

Summary

Proven, growth-oriented marketing leader with a broad background of success in ecommerce, digital marketing and CRM campaign strategy. History of growing revenue and market share for diverse multi-channel businesses including 1A Auto, Brookstone and Timberland.

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

13
13
years of professional experience

Work History

Ecommerce Marketing Manager II (Senior Manager)

1A AUTO
11.2024 - Current
  • Company Overview: 1A Auto is a high-growth e-commerce company providing high quality after-market auto parts with thousands of how-to videos. Largest online YouTube Channel for DIY Auto Enthusiasts.
  • Promoted 2x in 6 years.
  • Manage traffic driving initiatives for 1A Auto and AM Autoparts that grow revenue while maintaining profitability.
  • Manage multi-million-dollar marketing budget.
  • Spearhead A/B testing initiatives across all digital platforms, improving conversion rates and user experience.
  • Stay current with best practices, strategies, and industry standards related to ecommerce marketing.
  • Manage ecommerce projects to meet company objectives using Asana and Azure Devops.
  • Perform competitive analysis, research new opportunities, and use data to provide recommendations to the business.
  • Oversee CRM campaign strategy and the entire lifecycle of email and SMS marketing campaigns encompassing planning, targeting, A/B testing, segmentation, execution, reporting, and optimization.
  • Foster and maintain strong relationships with external vendors, agencies, and influencers to enhance brand presence and digital reach.
  • Proficient with GA4, Listrak, Monetate, Azure Devops, Figma, Adobe Photoshop and Asana.
  • Ecommerce Marketing Manager
  • Managed Email Marketing, Social Media and Oversaw Paid Marketing Programs.

Senior Email Marketing Manager

BROOKSTONE
05.2017 - 10.2018
  • Lead the development and execution of comprehensive email marketing strategies, driving a 10% year-over-year increase in email-driven revenue and engagement for Brookstone’s e-commerce platform.
  • Managed end-to-end email marketing campaigns, from conceptualization to execution, ensuring alignment with broader marketing initiatives and business goals.
  • Oversaw segmentation strategies to deliver highly personalized email content.
  • Utilize data-driven insights to optimize email performance, leveraging A/B testing, subject line optimization, and content personalization to maximize engagement and ROI.
  • Implement advanced automation workflows (e.g., welcome series, cart abandonment, re-engagement) to increase customer retention and reduce churn by.
  • Lead the creation of dynamic, visually compelling email templates that align with Brookstone’s branding, driving improved user experience and increased click-through rates 15%.
  • Collaborated cross-functionally with product, design, and analytics teams to deliver targeted campaigns for new product launches, promotions, and seasonal offers.
  • Analyzed and report on email marketing performance using platforms like Salesforce Marketing Cloud, Klaviyo, or Mailchimp, presenting actionable insights to senior leadership.
  • Optimized list growth strategies, leveraging lead generation tactics such as sign-up forms, incentives, and referral programs to grow email subscribers by 20% year-over-year.
  • Senior Email Marketing Manager
  • Designed and implemented the first consumer email marketing campaign including marketing, transactional and abandonment campaigns. Designed all emails using photoshop and implemented using Listrak.

Ecommerce Marketing Manager

TIMBERLAND
01.2013 - 10.2017
  • Oversaw paid marketing and traffic building programs including Search, E-mail and Affiliate Marketing for Timberland North America’s E-Commerce Website and Full Price Retail Stores.
  • Managed multi-million-dollar marketing budget that increased sales and ROI.
  • Worked closely with E-Commerce, Merchandising, Brand Marketing, Social and Creative teams to define and launch personalized marketing campaigns.
  • Drove qualified traffic to improve conversion. Traffic from paid programs grew 44% in 2016.
  • Managed strategic email marketing campaigns to support customer lifecycle management including Abandon Cart, Abandon Browse, Abandon Search, Post Purchase, New Arrivals, Low Inventory and Win-back.
  • Coordinated 150+ E-mail campaigns per year including new product announcements, best-selling products, sales and seasonal releases. Grew email revenue by 30% in 2016.
  • Increased open rates by 20% and click-through rates by 15%.
  • Developed Ratings & Reviews Email Marketing Campaign that increased on-site reviews by 100%.
  • Oversaw the development of fully responsive, mobile first E-mail templates.
  • Utilized predictive analytics and customer lifetime value metrics to increase engagement.
  • Leveraged segmentation research to define personas and customer journey.
  • Ensured compliance with email marketing best practices, including CAN-SPAM regulations and GDPR guidelines, while maintaining high deliverability rates (above 97%).
  • Work closely with the CRM team to ensure accurate data collection, segmentation, and integration with email marketing systems to support targeted messaging and personalized experiences.
  • Drive strategic email partnerships with influencers and affiliates, coordinating co-branded campaigns and cross-promotions that increase brand visibility and customer acquisition.

Education

Bachelor of Arts - Communication

University of Massachusetts
Amherst, MA

Skills

  • eCommerce expert
  • Brand development strategy
  • Data-driven decision making
  • Ecommerce platform knowledge
  • Content marketing management
  • Customer retention strategies
  • Marketing automation tools
  • Budget planning and allocation
  • Conversion rate optimization
  • Video marketing strategy
  • Mobile marketing techniques
  • Email marketing strategy
  • Cross-channel marketing
  • Digital marketing
  • Brand-building strategies
  • Social media strategy
  • Social media platforms

Timeline

Ecommerce Marketing Manager II (Senior Manager)

1A AUTO
11.2024 - Current

Senior Email Marketing Manager

BROOKSTONE
05.2017 - 10.2018

Ecommerce Marketing Manager

TIMBERLAND
01.2013 - 10.2017

Bachelor of Arts - Communication

University of Massachusetts

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