Jennifer Odom
Rockledge,FL
Summary
Experienced Assistant Director of Sales adept at driving revenue growth and improving sales team performance. Skilled in strategic planning, market analysis, and key account management. Known for cultivating strong client and partner relationships, leading to higher customer satisfaction levels. Demonstrated success in implementing innovative sales strategies that significantly boost business outcomes.
Overview
14
14
years of professional experience
Work History
Assistant Director of Sales
Driftwood Hospitality Management LLC
Cocoa Beach, FL
08.2023 - Current
- Created monthly reports for senior management outlining progress against goals.
- Negotiated contracts within established guidelines while striving for maximum profitability.
- Managed budgeting processes for assigned accounts to ensure optimal use of resources.
- Oversaw the recruitment, selection, and onboarding of new sales staff.
- Built relationships with customers and industry professionals to establish long-term business growth.
- Resolved customer complaints regarding sales and service.
Senior Sales Manager
Driftwood Hospitality Management LLC
Cocoa Beach, FL
07.2021 - 08.2023
- Managed all aspects of the sales process from lead generation to closing deals.
- Maintained up-to-date knowledge of industry trends, competition and regulations.
- Designed promotional materials such as brochures, flyers, catalogs, to enhance brand visibility.
- Attended trade shows, community events and industry meetings to build and maintain rapport with competitor hotels, lead sources, clients and local community.
- Identified potential customers, accounts and markets and cultivated relationships to achieve assigned revenue goal.
- Developed long-term relationships with venues and clients by maintaining consistent communication and excellent customer service.
Sales Manager
Driftwood Hospitality Management LLC
Cocoa Beach, FL
10.2014 - 06.2021
- Developed and implemented creative sales strategy by analyzing historical, current, and future hotel/market/account trends
- Solicit and confirm new and repeat business through various efforts (lead follow up, internet prospecting, etc.) to maximize revenues to meet or exceed goals.
- Maintain up-to-date knowledge of corporate/hotel procedures and products and the competition's product.
- Conduct site inspections and coordinate details within departments
- Organize and execute sales blitz, network through the Chamber and TDC
Catering Sales Manager
Doubletree By Hilton Hotel
Cocoa Beach, FL
12.2012 - 10.2014
- Seek, negotiate and book new and repeat business through outside sales calls, networking, and telemarketing
- Participate in community, industry and professional organizations to maintain high visibility in support of the achievement of sales and revenue goals
- Plan, up-sell and detail the meeting/function with the client
- Ensure customer satisfaction with hotel product through efficient coordination of meeting/function details
- Generate banquet event orders, quarterly reports for managers
National Account Manager
Esquire Corporate Solutions
Rockledge, FL
09.2010 - 11.2012
- Assist National Sales Directors to implement national court reporting program internally and externally
- Manage corporate accounts through implementation calls/meetings to increase settings maximizing revenue
- Conduct quarterly proactive calls on corporate accounts to ensure client satisfaction, uncover service issues, promptly resolve to client's satisfaction
- Host webinars to educate counsel of relationship and protocols, demonstrate on-line scheduling tools, up sell other services
- Influence counsel to utilize Esquire for non-mandated work to increase revenue for local offices
- Prepare monthly/quarterly reports for management and corporate clients
Education
High School Diploma -
Pike High School
Indianapolis, IN01-1998
Some College (No Degree) -
Brevard Community College
Cocoa, FLSkills
- Sales Pipeline Management
- Sales Presentations
- Client Relationship Management
- Deal Closing
- Revenue Growth
- Competitor Analysis
- Sales strategy development
References
References available upon request.
Timeline
Assistant Director of Sales
Driftwood Hospitality Management LLC
08.2023 - Current
Senior Sales Manager
Driftwood Hospitality Management LLC
07.2021 - 08.2023
Sales Manager
Driftwood Hospitality Management LLC
10.2014 - 06.2021
Catering Sales Manager
Doubletree By Hilton Hotel
12.2012 - 10.2014
National Account Manager
Esquire Corporate Solutions
09.2010 - 11.2012
High School Diploma -
Pike High School
Some College (No Degree) -
Brevard Community College
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