JENNIFER ORTEGA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Kraemer North America
04.2023 - Current
- Managed social media accounts and created content using Adobe tools for photo collages
- Designed banners for recruitment, graphics for proposals, and social media posts
- Developed website design using WordPress for a new website
- Created content for news articles, magazines, and other publications.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
Social Media Specialist
The Venue Denver Music Venue
07.2017 - 03.2023
- Organized and redesigned company's branding strategy by refreshing the venue's social media profiles including Facebook, Instagram, and Twitter
- Developed social media and content development campaigns resulting in a 5000% audience growth over a four-year period; tracked growth through Google Analytics, Twitter Insight, Facebook Insight, and Instagram Analytics
- Created and built company websites using Squarespace, Wix, and WordPress
- Implemented Facebook marketing to engage customers and inform them about company changes and upcoming events, utilized Twitter for audience expansion, and leveraged Instagram to showcase company activities through daily posts featuring photos, videos, and graphics
- Designed fliers, social media ads, band/event posters, averaging ten posters per week.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
Content Manager
Gaia Software
10.2021 - 02.2022
- Conducted thorough research to produce accurate, informative, and relevant industry-related content.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Wrote press releases announcing company news, generating positive media coverage across various outlets.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Generated leads with targeted email marketing strategies.
- Drove lead generation with successful email marketing tactics.
- Managed company social media pages and increased social media presence, monitoring user engagement.
Education
Digital Marketing Master of Science -
Full Sail University
Winter Park, FL07.2024
Media Communications Bachelor -
Full Sail University
Winter Park, FL11.2020
Skills
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Premiere
- Content creation
- Facebook Marketing
- Google Analytics
- Graphic Design
- Hubspot
- Indesign
- Microsoft Office
- Photoshop
- Premiere pro
- Seo
- Photography
- Social media ads
- Squarespace
- Video production
- Website Design
- Wix
- Wordpress
- Budgeting and Allocation
- Digital Marketing
- Partnership Development
- KPI Monitoring
- Audience Engagement
- Market Analysis
- Marketing Strategies
- Social Media Monitoring
- Paid Social Media
- Social Media Copywriting
- Public and Media Relations
- Social Media Marketing
- Data Analytics
Personal Information
Title: Marketing Manager
Timeline
Marketing Manager
Kraemer North America
04.2023 - Current
Content Manager
Gaia Software
10.2021 - 02.2022
Social Media Specialist
The Venue Denver Music Venue
07.2017 - 03.2023
Digital Marketing Master of Science -
Full Sail University
Media Communications Bachelor -
Full Sail University
Similar Profiles
Candice PremoCandice Premo
Heavy Equipment Operator at Kraemer North AmericaHeavy Equipment Operator at Kraemer North America
Naftale HirdNaftale Hird
Investments Compliance Manager at QBE North America, Investments Compliance North AmericaInvestments Compliance Manager at QBE North America, Investments Compliance North America
David IbrahimDavid Ibrahim
Application / Service Engineer at Schmoll America Inc. | Burkle North America Inc.Application / Service Engineer at Schmoll America Inc. | Burkle North America Inc.
Jack RileyJack Riley
Marketing Manager at WEIGEL'SMarketing Manager at WEIGEL'S
Nada Basim Bin MullaNada Basim Bin Mulla
Marketing manager at High Quality Grains Trading by InvivoMarketing manager at High Quality Grains Trading by Invivo