Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Pacheco

Miami

Summary

Dynamic and results-driven digital marketing and media professional with proven success in driving engagement, optimizing campaigns, and delivering measurable business growth. Skilled in digital advertising operations, social media management, and analytics with a keen eye for detail and a passion for creative problem-solving. Experienced in managing campaigns, curating brand identity, and collaborating across teams to achieve strategic marketing objectives. Fluent in English and Spanish.

Overview

7
7
years of professional experience

Work History

Digital Media Manager

Capital Infusion
04.2023 - Current
  • Developed and implemented social media strategies that increased engagement by 20% year-over-year.
  • Curated and maintained the company’s brand image and messaging across digital channels and website content.
  • Designed and optimized lead generation campaigns, driving an increase in high-value client acquisitions.
  • Produced and edited video content for digital and social platforms to align with marketing goals.
  • Collaborated with internal stakeholders to ensure campaigns delivered on-brand and on-time results.

Key Skills: Social Media Campaigns, Content Strategy, Video Editing, Brand Management, Lead Generation

Administrative Assistant

First Choice Insurance Inc
07.2022 - 04.2023
  • Managed calendar appointments and scheduled meetings for executive team, ensuring efficient time management.
  • Coordinated communication between departments to streamline operations and enhance collaboration.Supported daily operations by managing a client information database, ensuring data accuracy and compliance with policy regulations.
  • Coordinated document processing using digital management systems, streamlining communication across departments.
  • Delivered excellent customer service by assisting clients and managing visitor intake efficiently.

Key Skills: Administrative Coordination, Client Relations, Data Management

Bartender

AMC Theatres
10.2018 - 07.2022
  • Created small-scale marketing content and promotions for new cocktail launches tied to film releases.
  • Assisted in developing themed drink menus in collaboration with management, boosting sales during events.
  • Maintained exceptional service quality and composure in high-volume environments, ensuring customer satisfaction.

Key Skills: Promotional Marketing, Customer Experience, Event Collaboration

Education

Master of Science - Marketing

Florida International University
Miami, FL
04-2024

Skills

  • Creative Tools: Canva, Adobe Premiere Pro, Photoshop, CapCut
  • Data & Reporting: Excel, Databricks (familiarity), Funnelio (familiarity)
  • Collaboration Tools: JIRA, Confluence, Asana, Slack
  • Languages: English (Fluent), Spanish (Fluent)
  • Campaign Management & Optimization
  • Digital Advertising Strategy
  • Content Development & Coordination
  • Performance Reporting & Analytics
  • Cross-Functional Collaboration
  • Brand Positioning & Storytelling

Timeline

Digital Media Manager

Capital Infusion
04.2023 - Current

Administrative Assistant

First Choice Insurance Inc
07.2022 - 04.2023

Bartender

AMC Theatres
10.2018 - 07.2022

Master of Science - Marketing

Florida International University