Jennifer Pedrinan
Ocoee,FL
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
1
1
year of post-secondary education
4
4
years of professional experience
Work History
Marketing Supervisor
Manheim Central Florida/Manheim Orlando
Orlando , FL
10.2019 - Current
- Oversaw a 3 - person team of marketing staff working on more than 60+ yearly campaigns.
- Mentored marketing personnel on best practices and protocol to maximize productivity.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends, costs and client needs.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Creating and delivering presentations and proposals to clients and senior management.
Marketing Manager
Manheim Central Florida
Orlando , FL
10.2018 - 10.2019
- Leveraged industry trends and competitive analyses to improve marketing campaign performance.
- Used trends in auction sales and marketplaces to shape solutions and drive business approaches.
- Directed market planning and research to identify new business opportunities.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market data intelligence to maximize outreach.
- Recommended product changes to enhance customer interest and maximize sales.
- Strategized approaches to meet objectives and capitalize on emerging opportunities.
- Partnered with sales representatives during customer consultations to build customer relations and provide detailed yearly and quarterly account analysis.
- Cultivated client rapport to increase retention rates and drive goal achievement.
- Exceeded sales and profit goals by supervising all marketing and planning activities.
- Successfully managed a consistently evolving and changing monthly budget forecasting with sale volume metrics and data.
- Executed project management on numerous revenue generating events based on ROI's and client needs.
Front Office Manager
Manheim Central Florida
Orlando, FL
02.2014 - 08.2015
- Recruited, trained and developed dynamic administrative team, supporting all corporate growth and productivity objectives.
- Defined and documented office procedures, using updated SOPs to provide thorough and comprehensive training for all administrative support staff.
- Monitored office inventory to maintain adequate supply levels and order products.
- Audited financial bookkeeping for accuracy and compliance, resolving identified discrepancies with client payments.
- Distributed company correspondence, including memos and updates to reinforce and apprise departments and divisions of corporate objectives and developments.
- Managed customer complaints and rectified issues to complete satisfaction.
- Managed a team of 30+ people including Titles Clerks, Front Counter Staff, Dealer Registration, Reception and Block Clerks.
- Successfully lead deployment of G2G and Lean Daily Management simultaneously.
Education
Bachelor of Science - Business Leadership
Ashford University
San Diego, CA 04.2020 - Current
Business Administration
Hillsborough Community College
Tampa, FLSkills
Team development and directionundefined
Accomplishments
- Certified Advanced User
Timeline
Bachelor of Science - Business Leadership
Ashford University
04.2020 - Current
Marketing Supervisor
Manheim Central Florida/Manheim Orlando
10.2019 - Current
Marketing Manager
Manheim Central Florida
10.2018 - 10.2019
Front Office Manager
Manheim Central Florida
02.2014 - 08.2015
Business Administration
Hillsborough Community College
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