Jennifer Poole
Tamarac,FL
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
32
32
years of professional experience
Work History
Marketing Manager
Take A Break Travel, LLC
11.2022 - 02.2024
- Created and implemented new Marketing analysis reports to determine effectiveness of individual campaigns and overall marketing performance.
- Responsible for all State Telemarketing and Seller of Travel registrations and compliance. Worked directly with legal department to ensure compliance across all marketing campaigns.
- Initiate new Vendor contracts and existing vendor contract renewals, as well as maintained the daily vendor relations.
- Responsible for generating monthly invoices for Vendors.
President
Grand Caribbean Cruises, Inc
03.2019 - 09.2022
- Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
- Performed all duties of Marketing Director, including developing new marketing campaigns and implementation.
- Responsible for daily Vendor relations.
- Ensured legal compliance within all marketing campaigns as well as with all contracted sales vendors.
- Established policies to improve organizational performance and increase customer satisfaction.
- Created content and promotional materials to drive engagement and conversions.
Director of Marketing
Royal Seas Cruises
03.2016 - 02.2019
- Continually maintained and improved company's reputation and positive image in markets served.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Director of Marketing
Holiday Cruises
11.1991 - 02.2016
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Bachelor of Arts - Business Administration And Management
Nova Southeastern University
Davie, FL06.1995
Skills
- Marketing Strategy Development
- Corporate Communication
- Staff Monitoring
- Social Media Campaigns
- Microsoft Office
- Marketing Analytics
- Vendor Relations
Timeline
Marketing Manager
Take A Break Travel, LLC
11.2022 - 02.2024
President
Grand Caribbean Cruises, Inc
03.2019 - 09.2022
Director of Marketing
Royal Seas Cruises
03.2016 - 02.2019
Director of Marketing
Holiday Cruises
11.1991 - 02.2016
Bachelor of Arts - Business Administration And Management
Nova Southeastern University