Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Hobbies & Interests
Timeline
Generic

Jennifer Pranger

Bellingham,United States

Summary

5+ years experience in Google Ads SEM/PPC and Facebook lead generation campaigns in SaaS real estate CRM technology. Experience managing 50+ client accounts on average with ad spends typically ranging $500-1500, $15,000 at highest. Effective at recommending and scaling budgets. Owns campaign creation though strategy consultation, campaign creation, and ongoing optimizations. Experienced in other related marketing systems such as Zapier, Hubspot, AdRoll, Google Ads Editor, Google Tag Manager, Google Analytics. Proven leadership in managing team of junior specialists.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Digital Marketing Manager - PPC/Paid Social

PLACE
02.2022 - 01.2024
  • Responsible for overseeing and implementing optimizations for Google Ads SEM/PPC and Facebook Paid Social ad campaigns at PLACE, a SaaS all-in-one real estate services and CRM technology platform for top real estate teams.
  • Optimizes CPA, CTR, CVR & Avg. CPC as key performance indicators.
  • Manages department's knowledge base. Wrote 70-80 comprehensive SOPs/Process documents to train and guide the digital marketing team.
  • Main troubleshooter of bugs in marketing software systems with comprehensive understanding of leads products.

Digital Marketing Specialist

Brivity
08.2018 - 02.2022
  • Google and Facebook Ads PPC Lead Generation Specialist at Brivity (SaaS real estate CRM)
  • Manages roughly 100-300 client accounts on Google and Facebook at a given time. Provides client support via support emails and calls.
  • Increases campaign efficiency by lowering CPAs to industry standard
  • Performs analyses of campaign data to guide CPA optimization
  • Troubleshoot software problems in marketing platforms, integration software (Zapier) and internal tools including the Brivity CRM

Education

Bachelor of Arts - Business Administration - Marketing Concentration

Western Washington University
Bellingham, WA
06.2018

Skills

  • Google Ads SEM/PPC Campaign Strategizing, Building, and Optimizing
  • Google Tools (Google Tag Manager, Google Analytics GA4, Google Ads Editor)
  • Facebook Business Tools (Ads Manager, Commerce Manager, Audience Manager)
  • Other Marketing Related Tools (Zapier, Hubspot, AdRoll)
  • Training & Process Development
  • Team Management Experience
  • Strong Communication and Writing
  • Keyword Research Proficiency
  • Keyword Analysis
  • Basic Coding Experience (HTML, CSS, Javascript)

Accomplishments

    Founded Neurodiversity employee resource group at PLACE in 2023. Within the first week of the ERG's formation, I spoke with the Director of Talent and implemented tangible changes to the screening, hiring and onboarding process to make the process more inclusive of all neurotypes.

Certification

  • Google Ads Search Certification
  • Microsoft Ads Certification
  • Hubspot Academy Digital Advertising Certified

Hobbies & Interests

  • Quick-solving Rubik's cubes in 1-2 minutes
  • Existential topics in quantum physics, philosophy and psychology
  • Unsolved mysteries
  • Four-dimensional space

Timeline

Senior Digital Marketing Manager - PPC/Paid Social

PLACE
02.2022 - 01.2024

Digital Marketing Specialist

Brivity
08.2018 - 02.2022

Bachelor of Arts - Business Administration - Marketing Concentration

Western Washington University

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Jennifer Pranger