Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

JENNIFER PRINDLE

Lemont,IL

Summary

Accomplished digital leader with over 15 years' experience leveraging technology focused on digital solutions to achieve organizational goals with measurable outcomes. Exceptional communication skills dedicated to creating vision and delivering value in a positive, energetic, and collaborative environment. Skilled coach and mentor experienced in developing high performing staff.

Overview

22
22
years of professional experience

Work History

Sr. Director

01.2022 - 05.2023
  • Management of front-end development and strategy for Vizient's digital experience that members, suppliers, and vendors leverage to reduce costs
  • Direct implementation of new channels in mobile, app development, SEO, digital asset management, personalization, as well as overseeing testing (A/b testing) and performance metrics
  • Define needs, identify high value solutions, and optimize channel strategy that conversions through SEO for Vizient's products and tools
  • Executed rebuild of corporate website and supplier website reducing page count and assets, improving navigation and ease of use, incorporating new high-design templates and overall member experience
  • Oversaw large-scale upgrade of our Web technology, Sitecore CMS, as well as implementation of new digital tools: Sitecore Content Hub/Digital Asset Manager (DAM) and Customer Data Platform (CDP) and Personalization
  • Lead team of front-end developers, contractors, and act as liaison with digital agencies on conceptualizing and implementing new functionality, designs and code into digital technology stack
  • Oversight of third-party integrations: Salesforce CRM, Salesforce Communities, Ethos, SharePoint.

Vizient, Inc
11.2015 - 05.2023
    • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
    • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
    • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
    • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
    • Drove strategic improvements to enhance operational and organizational efficiencies.

Director Digital Strategy

Vizient Inc.
11.2015 - 12.2021
  • VHA/UHC/Novation Alliance merged to create new company, Vizient, Inc In 2016
  • Strategic oversight of interactive online experience with content, systems and tools including secured member-facing web site/portal for 80,000-users, including integrated reporting dashboards that pull data from multiple sources
  • Ensured consistency, ease of use, common nomenclature/ taxonomy, search ability, meaningful navigation, and branding
  • Oversaw execution of complex projects such as mobile web sites, mobile applications, personalization, web redesign, multimedia, search engine optimization, micro sites, and content integration across multiple sources, and other web-related technologies supporting highly interactive member experiences
  • Collaborated with other team members to plan, direct, and oversee Web communication platforms, such as e-mail lists, newsletters, web conferencing, online video, and collaboration sites/communities/blogs
  • Partnered with clients and members to assess, select, and implement complex solutions and tools to meet business needs, interfacing closely with technology team
  • Managed projects to budget with measurable results.

Sr. Manager, Content Management

University HealthSystem Consortium (UHC)
02.2006 - 10.2015
  • Managed enterprise-wide solutions: SharePoint Document Management System, Collaborative and Social Networking Sites, Board Portal, E-mail and Communications tool management
  • Provided leadership to enhance team productivity and morale managing staff comprised of Knowledge Management Coordinator and Content Management (SharePoint) Solutions Specialist
  • Budget responsibilities include assisting in development of yearly and multi-year budgets for Knowledge Management as well as oversight of client department budgets pertaining to technology development and/or purchases
  • Partnered with Information Technology for software issues, upgrades, and troubleshooting
  • Maintain Marketing systems, structures, and processes ensuring knowledge classification and taxonomy adhere to baseline standards, is consistently applied, evaluated, and enhanced/improved over time
  • Led development, redesign, and deployment of revised UHC Web site in September of 2008
  • Led migration of 1,500 pages of content and tagging and classification of 40,000+ documents from FileNet to RedDot
  • Received three Performance Award Nominations recognizing: Exchange/Outlook Upgrade, UHC Web Site redesign and personal accomplishments related to UHC Web site
  • UHC Performance awards are exclusive awards given to individuals and teams who contribute significantly to UHC business while modeling UHC's core values.

Sr. Manager CMS/Production

University HealthSystem Consortium (UHC)
11.2001 - 01.2006
  • Managed two production staff members and a full-time consultant, quality control, production process improvement, customer service/fulfillment, budget development and management
  • Accountable for UHC's knowledge classification scheme and oversight of UHC marketing production process (desktop publishing) to ensure high-quality collateral done in a timely, cost-effective manner
  • Responsible for classification of knowledge objects, tagging information, and modifying classification scheme when necessary
  • Process owner of UHC's Document Management System (FileNET) software and eProcess Workflow software while also overseeing the Production Services on Marketing and Web produced materials
  • Key contact for internal service issues; including primary resource for Web channel, knowledge expert to process changes/improvements, and backup for Web Editor position.

Knowledge Classifier
03.2001 - 10.2001
  • Responsibility for UHC's knowledge classification scheme
  • Managed classification of knowledge objects to ensure consistency in tagging information, as well as implementing modifications to schema and methodology
  • Process owner of FileNET software and knowledge classification process owner
  • Maintained classification scheme, classify knowledge objects and web content, maintaining/revising and adding new workflows, posting completed knowledge objects to web site, and assisting Web Editor in web content maintenance
  • Trained over 250 new employees on FileNET, Workflow and classification scheme.

Education

Bachelor of Science - Business Administration

Elmhurst College
Elmhurst
01.2007

Skills

  • Marketing Leadership
  • Digital Strategy & Ecosystem
  • Omnichannel Integrated Marketing
  • Search Engine Optimization (SEO & SEM)
  • Product Design & Development
  • Digital Innovation & Transformation
  • Cross-Functional Team Leadership
  • Integrated Campaigns & Delivery
  • Technical Vendor Management/API
  • Data Analytics /KPIs/Performance
  • Agile & Iterative Environments
  • E-Commerce & Digital Platforms
  • Supervision/Training/Mentoring
  • Continuous Process Improvements
  • Client Relationship Management (CRM)

Accomplishments

  • Coaching and Team Building Skills for Managers and Supervisors (Skill Path)
  • Crucial Conversations (Workshop)
  • Flawless Consulting (Workshop)
  • Influencer: The Power to Change Anything (Workshop)
  • Agile Product Owner Training (Degreed)


Timeline

Sr. Director

01.2022 - 05.2023

Vizient, Inc
11.2015 - 05.2023

Director Digital Strategy

Vizient Inc.
11.2015 - 12.2021

Sr. Manager, Content Management

University HealthSystem Consortium (UHC)
02.2006 - 10.2015

Sr. Manager CMS/Production

University HealthSystem Consortium (UHC)
11.2001 - 01.2006

Knowledge Classifier
03.2001 - 10.2001

Bachelor of Science - Business Administration

Elmhurst College

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JENNIFER PRINDLE