Jennifer Purdy
Saint Augustine,FL
Summary
Fundamentally customer-centric sales leader with a natural ability for building new business, forging loyalty with clients and cultivating existing customer relationships at all organizational levels. 17+ years of diverse and challenging experience in sales, closing, negotiations, managing and servicing large accounts, physician clinics and healthcare related companies. Solid background in planning, organization and follow through of sales programs to effectively penetrate markets and maximize sales revenue. Strong ability in grasping technical information quickly and communicating effectively. Adaptable to new challenges with a track record for driving sales, improving buyer experiences and elevating company profiles with target market. Distinguished for uncompromising ethics and high- level performing. Seeks to utilize portfolio of bankable attributes to amplify and exceed sales expectations at a reputable and established organization.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Regional Business Development Manager
SpectraCell Laboratories
10.2022 - 07.2023
- Sustained acquired business while meeting sales goals
- Assisted healthcare providers in utilizing advanced lab testing to assess multiple areas of the diagnostic paradigm including micronutrient status, cardiovascular health, metabolic risk, inflammation, genetic predisposition, endocrine and Women's health
- Presented reasoning for clinical and business applications of implementing lab testing to improve patient healthcare outcomes
- Assisted providers with clinical education, staff training and adjunct solutions
- Management of contract phlebotomy services
- Assisted providers with the business development and marketing of their medical practices and services
- Increased customer base to increase profitability and expand company reach
Interim Director of Business Development
EC3Health Corp
06.2021 - 10.2022
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Crafted tailor-made content aligned with brand image
- Leveraged research to penetrate market and shape value-added solutions for key audiences
- Created niche materials to assist the integrative practitioner's marketing objectives
- Increased sales of compounded pharmaceuticals from 503A and 503B pharmacies, stem cells, PRP, amniotic membranes, labs, exosomes and peptide therapies using digital marketing across multiple platforms
- Developed methods to quicken close cycles on lucrative deals.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
VP Sales & Business Development
Fortifeye Vitamins
09.2019 - 07.2021
- Identified volume opportunities nationally and developed strategic plans to achieve sales goals
- Adapted to COVID-19 sales climate seamlessly by implementing new digital sales strategies
- Spearheaded the successful launch of a sports nutrition product line
- Overhauled internal operating budget for sales and marketing expenditures and identified wasteful spending
- Developed scientific and clinical B2B digital marketing content published in bi-monthly e-broadcasts
- Developed official contracts for blanket sales, MAP Policies and Reseller Agreements
- Created powerful comparison tools to quicken sales process
- Created/managed e-commerce storefronts, acted as brand steward across company site experience and 3PL
- Vetted WSL account applicants to establish healthy partnership quality and monitored reseller compliance
- Developed a step-by-step product expansion plan into Canada
- Pre-qualified and engaged prospective international partners and assessed best business practices regarding their intended use and POS of company products.
Sales Account Executive
MedOp Health, Inc
12.2016 - 10.2019
- Key Account/Territory management for 26 states
- Identified best products and programs befitting a particular business model or belief system to achieve the client's financial growth expectations
- Developed creative selling tools to increase effectiveness of field sales work
- Designed educational marketing for company-wide use and to support clientele's direct sales
- Represented company at trade shows, organized KOL meetings and coordinated company sponsored CE events
- Delivered presentations to physicians, managing partners, staff and/or business owners and maintained a successful conversion rate
- Kept a pulse on competitor initiatives through existing relationships and active networking
- Increased territory's revenue YOY from 2016-31.5%, YOY from 2017-37% and YOY from 2018-27%
- Co- traveled to field train new outside sales reps to jump start SR's effective selling, provide framework of company's internal operations within all departments and exemplify success in the role
Outside Sales Representative
EC3Health Corp
12.2012 - 12.2016
President/Owner
Town & Country Eye Care
06.2011 - 07.2015
Education
Associate of Arts -
Sante Fe College
Gainesville, FL06.1996
Skills
- Outside B2B Sales
- Territory Management
- Compounded Pharmaceutical Sales
- Diagnostic/Laboratory Sales
- Nutraceutical Sales
- Consultative Selling
Certification
LDO-Florida Board of Opticianry
January 2010
ABO Certification- American Board of Opticianry
May 2009
National Contact Lens Examiner- NCLE
January 2008
Timeline
Regional Business Development Manager
SpectraCell Laboratories
10.2022 - 07.2023
Interim Director of Business Development
EC3Health Corp
06.2021 - 10.2022
VP Sales & Business Development
Fortifeye Vitamins
09.2019 - 07.2021
Sales Account Executive
MedOp Health, Inc
12.2016 - 10.2019
Outside Sales Representative
EC3Health Corp
12.2012 - 12.2016
President/Owner
Town & Country Eye Care
06.2011 - 07.2015
Associate of Arts -
Sante Fe College
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