Jennifer Purdy
Saint Augustine
Summary
Fundamentally customer-centric sales leader with a natural ability for building new business, forging loyalty with clients and cultivating existing customer relationships at all organizational levels. Skilled associate with solid understanding of sales environment intricacies. Versatile, energetic and polished professional with 17+ years combined sales experience with a track record for driving sales, improving buyer experiences and elevating company profiles with target market. Specializes in B2B, C-Suite level and practitioner targeted sales. Possesses a multitude of marketable skills acquired from a diverse background selling nutraceutical, pharmaceutical, medical device and specialty niche products and services across multiple disciplines including nutrition, ophthalmology, aesthetics and integrative/functional medicine specialists. Distinguished for uncompromising ethics, transparent communication and high-level performing. Seeks to utilize portfolio of bankable attributes to amplify and exceed sales expectations at a reputable and established organization.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Sales Director- US
Baldan Group
11.2023 - Current
- Aesthetic Medical Device Sales.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Hired, trained and built a high-performing team of sales reps.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expanded distribution channels to increase sales revenue.
- Elevated brand awareness and market presence through the creation of effective marketing campaigns showcasing product offerings and benefits.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Utilized consumer trends to shape sales approaches.
Regional Business Development Manager
SpectraCell Laboratories
10.2022 - 07.2023
- Sustained acquired business while meeting sales goals.
- Assisted HCP's in utilizing advanced lab testing to assess multiple areas of the diagnostic goals.
- Presented reasoning for clinical and business applications of implementing lab testing to improve patient healthcare outcomes.
- Assisted providers with clinical education, staff training and adjunct solutions.
- Management of contract phlebotomy services.
- Assisted providers with the business development and marketing of their medical practices and services.
Director of Business Development
EC3 Health Corp
06.2021 - 10.2022
- Crafted strategies to generate tailor-made content aligned with brand image.
- Devised effective call-to-action copy.
- Leveraged research to penetrate market and shape value-added solutions.
- Improved profitability utilizing pipeline development skills and multiple sales channels strategies.
- Contributed to sales growth of all business drivers including compounded pharmaceutical sales through 503A and 503B pharmacies, stem cells, PRP, amniotic membranes, diagnostic labs, exosomes, peptide therapies and OTC product distribution sales.
VP Sales & Business Development
Fortifeye Vitamins
10.2019 - 07.2021
- Identified national sales volume opportunities and set acquisition goals,
- Adapted to COVID-19 sales climate seamlessly by upgrading and digitizing sales strategies.
- Assisted ownership with a successful launch of a sports nutrition product line.
- Overhauled internal operating budget for expenditures and identified wasteful spending.
- Developed scientific and clinical B2B digital marketing content published bi-monthly.
- Developed contracts for blanket sales, MAP Policies and Reseller Agreements
- Created powerful comparison selling tools.
- Ensured proper product positioning across all segments and maintained counter-productive program prevention efforts.
- Identified KOL peer influence opportunities.
- Created/managed e-commerce storefronts and acted as brand steward across company site experience including 3PL.
- Vetted WSL account applicants to establish healthy partnership quality and monitored online reseller compliance.
- Developed a step-by-step international expansion plan.
Sales Account Executive- US East
MedOp Health, Inc
12.2016 - 10.2019
- Territory and key account management selling ocular and whole body wellness products within a 26 state territory
- Identified best products and programs befitting a particular business model or belief system to achieve the client financial growth expectations.
- Ensured proper product placement, consulted for improved patient flow operations and provided staff trainings to ensure homogenized product messaging delivered by all team members.
- Designed educational marketing for company-wide use and to support clientele's direct B2C sales.
- Successfully grew sales through private labeling.
- Delivered presentations to C-Suite decision makers and maintained a successful conversion rate.
- Increased territory revenue YOY 2016 by 31.5%, YOY 2017 by 37% and YOY 2018 by 27%
- Co-traveled to field train new outside sales reps to bolster immediate effective selling and build on framework of company's internal operations.
Outside Sales Representative
EC3Health Corp
12.2012 - 12.2016
- Compounded Pharmaceutical Sales and Marketing.
Owner/Operator
Town & Country Eye Care, Inc
06.2011 - 07.2015
Regional Practice Manager
Eyeglass Express
06.2005 - 07.2011
Education
A.A. -
Sante Fe College
Gainesville, FL01.1996
Skills
- HCP sales
- Nutraceutical sales
- Compounded Pharmaceutical Sales
- Medical Device Sales
- Diagnostic Lab Sales
- CRM Software
- B2B Sales Specialist
- Digital Marketing
- Product Demos
- Microsoft Suite
- Territory Management
- Outside Sales
Certification
LDO #6180, 01/01/10, Present
Personal Information
Work Permit: Authorized to work in the US for any employer
Timeline
Sales Director- US
Baldan Group
11.2023 - Current
Regional Business Development Manager
SpectraCell Laboratories
10.2022 - 07.2023
Director of Business Development
EC3 Health Corp
06.2021 - 10.2022
VP Sales & Business Development
Fortifeye Vitamins
10.2019 - 07.2021
Sales Account Executive- US East
MedOp Health, Inc
12.2016 - 10.2019
Outside Sales Representative
EC3Health Corp
12.2012 - 12.2016
Owner/Operator
Town & Country Eye Care, Inc
06.2011 - 07.2015
Regional Practice Manager
Eyeglass Express
06.2005 - 07.2011
A.A. -
Sante Fe College
Similar Profiles
Sheng WangSheng Wang
Senior Data Scientist/Algo Solution PIC at Daraz Group (Alibaba Group - Alibaba International Digital Commerce Group)Senior Data Scientist/Algo Solution PIC at Daraz Group (Alibaba Group - Alibaba International Digital Commerce Group)
PRASHANT MISRAPRASHANT MISRA
Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)Vice President – Account Growth & NBD at Max Mudra - JV Between The Tribes Group and DDB Mudra From Omnicom (now The Max, a Tribes Group Company)
Timothy MooreTimothy Moore
Sales Manager at Retail Sales Group, Vanguard GroupSales Manager at Retail Sales Group, Vanguard Group
Sebastian SeguiSebastian Segui
Waiter at The Conch House Marina and ResortWaiter at The Conch House Marina and Resort
Ayva MarshallAyva Marshall
Server at Pomodoro CaféServer at Pomodoro Café