Jennifer Ray-Asselin
Pawtucket
Summary
Proven leader in revenue generation, achieving $1.5 million in new location sales. Skilled in team training and operational management, fostering high-performance cultures that drive customer engagement.
Overview
18
18
years of professional experience
Work History
General Manager
Vineyard Vines
Cranston
11.2024 - Current
- Established a new location with $1.5 million in revenue.
- Trained a team of 20 on effective selling skills and customer engagement strategies.
- Built a capable store team to execute operational and visual standards.
DMIT
It's Sugar
Boston
05.2021 - 11.2024
- Opened five new stores, contributing to overall sales growth of eight million.
- Remodeled and relocated three locations to enhance customer experience.
- Hired and trained five store teams, ensuring high performance and service standards.
- Collaborated with diverse teams to achieve sales targets and deliver exceptional customer service.
- Facilitated corporate visits to showcase store operations and improvements.
- Managed operations across seven Northeast locations, driving revenue generation.
- Implemented strategies leading to consistent achievement of sales goals across teams.
General Manager
Godiva
Boston
01.2019 - 04.2021
- Managed location generating $3 million in revenue.
- Transitioned the chocolate boutique into a café. Trained the team to meet new job standards.
- Emphasized service excellence and basket building for client engagement.
- Developed corporate gifting initiatives contributing significant percentage of annual revenue.
- Trained teams to deliver exceptional service while ensuring food safety compliance.
General Manager
Lane Bryant
Smithfield
05.2017 - 01.2019
- Elevated client experiences through effective leadership of associates and managers.
- Oversaw daily business operations, including budgeting, staffing, scheduling, inventory control, customer service, and sales.
Area Sales Manager
Destination Maternity Corp
Wrentham
07.2013 - 05.2017
- Managed 25 locations in Northeast, ensuring operational efficiency and compliance with safety standards.
- Oversaw inventory management processes for timely replenishment and availability of stock.
- Analyzed sales data to identify trends, adjusting merchandising strategies to enhance sell-through.
- Implemented staff training programs to boost team effectiveness and improve customer engagement.
- Facilitated interdepartmental communication with HQ to streamline operations and address issues promptly.
- Conducted regular inspections of store facilities to maintain adherence to safety regulations.
- Resolved customer conflicts promptly to promote positive service experiences.
GM/Acting District Manager
Tommy Hilfiger
Wrentham
08.2007 - 02.2013
- Directed operations for 18 million dollar store while serving as district manager for 20 million dollar territory.
- Oversaw recruitment, training, and performance evaluations for 100 staff members to strengthen team development.
- Achieved sales targets through effective leadership and enhanced customer satisfaction.
- Managed daily business operations, including budgeting, staffing, scheduling, inventory control, and customer service.
Education
Associate of Arts - Apparel Design
Newbury College
Boston, MA06-1990
Skills
- Revenue generation and sales strategy
- Team training and development
- Customer engagement and relations
- Operations management
- Store merchandising and planning
- Performance metrics analysis
- Problem solving and decision making
- Leadership and team collaboration
- Time management and prioritization
- Talent acquisition and retention
- Community outreach initiatives
- Project planning and execution
- Financial acumen and analysis
- Strategic planning and execution
- Human resources management
- Market growth
Timeline
General Manager
Vineyard Vines
11.2024 - Current
DMIT
It's Sugar
05.2021 - 11.2024
General Manager
Godiva
01.2019 - 04.2021
General Manager
Lane Bryant
05.2017 - 01.2019
Area Sales Manager
Destination Maternity Corp
07.2013 - 05.2017
GM/Acting District Manager
Tommy Hilfiger
08.2007 - 02.2013
Associate of Arts - Apparel Design
Newbury College