Jenn Richards
Kent,OH
Summary
Sales Management Professional with substantial experience in driving revenue growth and optimizing sales strategies. Proven ability to lead teams, foster collaboration, and adapt to evolving market demands. Skilled in client relationship management, negotiation, and strategic planning. Dependable and goal-oriented, consistently delivering impactful results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Sales Manager
Klutch Cannabis / KIVA
11.2024 - 09.2025
- Developed strategic sales plans to enhance market penetration and revenue growth.
- Collaborated with marketing to align product promotions with sales initiatives.
- Trained and mentored junior sales staff on best practices and product knowledge.
- Analyzed market trends to identify new business opportunities and customer needs.
- Led cross-functional teams in executing successful product launches and campaigns.
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Conducted comprehensive market research to identify emerging trends, opportunities for growth, and potential risks to inform business strategy.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Launched a National Brand and maintained over 12% marketshare all 5 yrs.
Senior Key Account Manager
Klutch Cannabis / KIVA
11.2020 - 11.2024
- Developed and maintained strategic relationships with key accounts to drive revenue growth.
- Coordinated contract negotiations, ensuring favorable terms for both clients and company objectives.
- Executed targeted promotional campaigns tailored to key accounts, improving brand visibility and sales performance.
- Monitored account performance metrics, identifying opportunities for enhancement in service delivery and client satisfaction.
- Played a key role in company growth by identifying and pursuing opportunities for expansion into new markets and industries.
- Increased client retention by developing and implementing customized account management strategies.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Achieved or exceeded company-defined sales quotas.
- Managed a Sales Team of 8 Sales Professionals, while maintaining a $8m edibles portfolio.
Data Research Analyst
Now What Research
04.2019 - 04.2023
- Collaborated with cross-functional teams to support project objectives and streamline data collection processes.
- Designed and implemented surveys to gather critical market insights for client projects.
- Presented findings in clear, actionable reports to stakeholders, enhancing decision-making processes.
- Identified areas for process improvement within the team''s work routines resulting in more efficient output.
Owner / CEO
Scribbles Coffee Company
10.2013 - 08.2018
- Analyzed market trends to adapt business strategies for competitive advantage.
- Ensured compliance with industry regulations and standards to maintain operational integrity.
- Managed day-to-day business operations.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Generated revenues yearly and effectively capitalized on industry growth.
Managing Shelter Coordinator
Family & Community Services
05.2009 - 07.2013
- Coordinated shelter operations, ensuring compliance with safety regulations and standards.
- Developed and implemented programs to enhance resident engagement and community integration.
- Managed intake processes, facilitating efficient service delivery for new residents.
- Organized training sessions for staff, promoting best practices in shelter management.
- Led initiatives focused on continuous improvement of shelter services and resident outcomes.
- Assisted with grant applications by compiling relevant data about the program''s impact on clients'' lives in order to demonstrate effectiveness in meeting funding requirements.
- Provided crisis intervention services when required, ensuring immediate safety for all involved individuals before connecting them with appropriate supports or referrals if needed.
Education
Bachelor of Science - Public Health
Kent State University
Kent, Ohio, OH05-2018
Skills
- Negotiation expertise
- Performance tracking and evaluations
- Profitability optimization
- Business growth and retention
- Brand-building strategies
- Business development
- Contract negotiation expertise
- Empowers high-performing sales teams
- Strategic planning
- Operations
- KPI tracking
Certification
Certified Ganjier Product Specialist
Timeline
Senior Sales Manager
Klutch Cannabis / KIVA
11.2024 - 09.2025
Senior Key Account Manager
Klutch Cannabis / KIVA
11.2020 - 11.2024
Data Research Analyst
Now What Research
04.2019 - 04.2023
Owner / CEO
Scribbles Coffee Company
10.2013 - 08.2018
Managing Shelter Coordinator
Family & Community Services
05.2009 - 07.2013
Bachelor of Science - Public Health
Kent State University