Family, Hiking, Star Trek, Reading, Animals
JENNIFER RICHARDS
Red Oak,Iowa
Summary
Dedicated marketing and sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
18
18
years of professional experience
Work History
Marketing Project Manager
Browns Shoe Fit Co.
09.2022 - Current
- Create strong and positive relationships with managers of Browns Shoe Fit Co 74 locations
- Communicated successfully with 74 store managers, translated and scheduled their requests for marketing projects for team to complete
- Kept marketing team on track with projects including design and printing as well as digital art
- Department billing, outside vendor invoices and quotes.
- Created projections to help in planning department goals
- Liaison between management team and marketing team to meet company goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
District Field Manager
Iowa Corn Growers Association
11.2015 - 09.2021
- Responsible to develop and lead Iowa Corn farmer organizations in fourteen Southwest Iowa counties
- Organized hundreds of events including planning, advertising and implementation
- Create strong network of farmers and associate contacts.
- Lead two county organizations to be top in recruiting in state several times.
- Sought new farmer-leaders by cold calling and networking during fall harvest and spring planting.
- Worked with businesses in Southwest Iowa to build sponsorship of local county organizations.
- Prepared operational budget and directed proper utilization of county resources to meet objectives.
- Maintained technical knowledge of regulations, industry trends and applicable laws regarding agriculture for operation.
- Lobbied with and for farmers on local, state and national level.
Personal Trainer and Owner
Richards Fitness Training
03.2013 - 01.2017
- Started personal training business in Red Oak, Iowa to help beginner level fitness clients develop confidence and strength
- Operated running class for beginners
- Helped several people run their first mile and train to run 5Ks and half marathons
- Race director for local Junction Days 10k and 2 mile race. This included recruiting volunteers, procuring donations of water and food from local businesses, setting course, advertising race, tracking race times and giving awards.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Designed specific workout systems for individual clients based on performance ability.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
Sales Director
The Pampered Chef
12.2006 - 03.2013
- Developed large business in direct sales of cooking tools to home cook.
- Consistently made full-time income over $20k annually
- Earned several trips with Pampered Chef for sales performance.
- Trained and operated team of ten other sales professionals.
- Responded to dietary concerns and food allergies, creating dishes to meet customer needs and palates.
- Prepared meals from scratch using authentic, popular recipes to generate repeat business.
Education
Some College (No Degree) - Accounting
University of Nebraska At Omaha
Omaha, NESkills
- Marketing Analytics: Analyzed marketing campaign effectiveness and made suggestion for improvement from that data
- Process Improvement: Continued to seek new and efficient ways to improve processes in marketing campaigns
- Project Scheduling: Ensured projects were completed on time by setting and tracking project deadlines
- Budgeting & Cost Management: Managed project budgets, including vendor quotes, production costs and maintaining profitability
- Cross-Functional Collaboration: Worked with creative, sales, and external teams like vendors or agencies to align on project goals
- Risk Management: Identified potential project risks and created mitigation plan to avoid delays or issues
- Market Research & Analysis: Conducted research to understand market trends and customer needs to inform marketing strategies
- Brand Management: Oversaw brand consistency across all marketing materials and campaigns
- Digital Marketing: Experienced with SEO, email marketing, social media and online advertising platforms
- Customer Segmentation & Targeting: Understood and utilized customer data to define target audiences and optimize messaging
- Team Leadership: Lead marketing team, including designers and production, ensuring alignment with project objectives
- Vendor Management: Coordinated with external partners like printers, media outlets and advertising platforms
Awards & Acknowledgements
- Increased store usage of the marketing department to 100% each quarter.
- Received bonuses for being instrumental in developing a new branding campaign for Brown's Shoe Fit Co.
- Earned a National Corn and Iowa Corn top recruiter award multiple times for the organization.
- Received raises with Iowa Corn and top ratings on my performance review each year in my position.
- Earned additional incentive with Iowa Corn for meeting and exceeding goals and objectives over each year.
- Earned Pampered Chef trips to Miami, a 5-day Caribbean cruise, a trip to Disney World for my entire family. Also earned monthly and quarterly awards in each year.
- Earned numerous quarterly incentives for loan sales with First National Bank.
Interests
Timeline
Marketing Project Manager
Browns Shoe Fit Co.
09.2022 - Current
District Field Manager
Iowa Corn Growers Association
11.2015 - 09.2021
Personal Trainer and Owner
Richards Fitness Training
03.2013 - 01.2017
Sales Director
The Pampered Chef
12.2006 - 03.2013
Some College (No Degree) - Accounting
University of Nebraska At Omaha
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